Back to All Agencies

Fallon Worldwide | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(612) 758-2345
Primary Address
500 North Third Street
Minneapolis, MN 55401
USA

Fallon Worldwide Contacts

Contacts (5/28)
Name Title State
Niki D. Chief Marketing Officer MN
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (612) 758-2345
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 500 North Third Street

Minneapolis, MN
55401
USA

Rocky N. Chief Executive Officer MN
Rachel Q. Media Director MN
Payton G. Account Director MN
Brendan L. Director, Integrated Business Affairs MN

Client Relationships


Brand Service From To Media Spend
****'* ********** *****, ***. Creative, Digital *
****, ***. Media Buying, Media Planning *
****** **** & ****** ******* Creative *
******** Creative, Media Buying, Media Planning *
********** *****, ***. Creative, Social *

See Winmo sales intelligence in action

WinmoEdge

Culligan appoints new CMO, marketing VP (Score 59)


Sales Lead: Earlier this month, Patricia Pieretti became the CMO at

  • Pieretti joined from SharkNinja, where she was the SVP and head of Shark's global marketing.
  • She succeeded Alpesh Patel, whom Culligan named as chief marketing and digital officer in October 2017.
    • Patel hasn't yet announced next steps, to the best of my knowledge.
  • The company will likely:
    • Shift strategy
    • Return to higher spend
    • Seek new agency partners
  • Target demographic
    • Consumers: Homeowners of all ages
    • B2B: Business DMs in search of water solutions for their offices

Additional recent leadership shifts:

Additional spending insights:

  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, Culligan has spent approximately $859.1k on digital ads, 39% less than the approximately $1.4m spent within the same 2022 timeframe.
    • YTD data: The company has earned around 100.5m digital impressions YTD via Facebook (65%), YouTube (22%), Instagram (12%), and desktop display (1%) ads.
    • Last year: In 2022, Culligan spent roughly $7.1m on this channel, 45% more than the roughly $4.9m spent in 2021.
  • Additional channel insights  
    • Culligan utilizes digital, print (newspapers), radio, OOH, local broadcast, and Google Ads
    • ZeroWater invests in Google Ads, Facebook, Instagram, and online video (primarily Youtube.com) ads.

Additional agency insights:

Insight Sources: Digital spend insights estimated by .