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Fallon Worldwide | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (612) 758-2345
Main Fax (612) 758-2346
Primary Address
901 Marquette Avenue
Suite 2400
Minneapolis, MN 55402
USA

Fallon Worldwide Contacts

Contacts (5/28)
Name Title State
Mike B. Chief Executive Officer MN
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (612) 758-2345
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 901 Marquette Avenue
Suite 2400
Minneapolis, MN
55402
USA

Niki D. Chief Marketing Officer MN
Carol P. Print Buying Director MN
Chris L. Chief Marketing Officer MN
Jason B. Creative Director MN

Client Relationships


Brand Service From To Media Spend
**** AOR - creative 2009 present *****
******.***, ***. on-line short films 2004 present *********
****'* ********** *****, ***. AOR - creative, digital 2014 present ********
*** *** ******* AOR - creative, digital 2014 present *
****** ******* media buying & planning 2014 present *******

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WinmoEdge

Campaign Imminent: H&R Block consolidates media ahead of next tax season


Ahead of Tax Season 2018, creator of Block's new Jon Hamm campaign, still has creative.

Sellers - don't delay reaching out to secure Block's big traditional and media budgets. Last year, digital media RFPs were already out in August for the next tax season, meaning initial agency outreach to potential partners could be underway already.

Most tax brands, including Block, tend to run a big campaign from Jan-March, followed up by a last minute push at the beginning of April. Note that Block's video spending plummeted this tax season, as national TV outlays skyrocketed 

Additional Insight

Incumbent: OMD had traditional media and video. WPP's VML previously fielded the social business.

TV Breakdown: During the past year, $125.6M went to national TV ads, double 2015-16's outlays, iSpot.tv reports. Besides the Super Bowl LI buy this year, most of the ads ran during NFL Football and NBA Basketball.

Digital Breakdown: However, display spending plummeted this tax season, falling to $7.1M for 2.1 billion impressions from $21 million for 3.3 billion a year earlier. The decline was due mainly to desktop spending falling to $918,200 from $11.2 million, Pathmatics shows. Also, only 21% of Block's impressions this year were purchased site direct compared to 61% before. 

Top targeted sites this year included aol.com, weather.com, answers.com, youtube.com, Gannett's usatoday.com, accuweather.com, drudgereport.com, foxnews.com and huffingtonpost.com. 

H&R Block 
One H&R Block Way
Kansas City, MO 64105
(816) 753-6900

Kathy Collins 
Chief Marketing Officer
(816) 753-6900
kathy.collins@hrblock.com

Amy Hu
Vice President, Interactive Marketing & Online Experience
(816) 753-6900
amy.hu@hrblock.com