Fallon Worldwide | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
|Main Telephone||(612) 758-2345|
|Main Fax||(612) 758-2346|
Fallon Worldwide Contacts
|Mike B.||Chief Executive Officer||MN|
Sample of Associated Brands
|Niki D.||Chief Marketing Officer||MN|
|Carol P.||Print Buying Director||MN|
|Chris L.||Chief Marketing Officer||MN|
|Jason B.||Creative Director||MN|
|****||AOR - creative||2009||present||*****|
|******.***, ***.||on-line short films||2004||present||*********|
|****'* ********** *****, ***.||AOR - creative, digital||2014||present||********|
|*** *** *******||AOR - creative, digital||2014||present||*|
|****** *******||media buying & planning||2014||present||*******|
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Campaign Imminent: H&R Block consolidates media ahead of next tax season
Ahead of Tax Season 2018, creator of Block's new Jon Hamm campaign, still has creative.
Sellers - don't delay reaching out to secure Block's big traditional and media budgets. Last year, digital media RFPs were already out in August for the next tax season, meaning initial agency outreach to potential partners could be underway already.
Most tax brands, including Block, tend to run a big campaign from Jan-March, followed up by a last minute push at the beginning of April. Note that Block's video spending plummeted this tax season, as national TV outlays skyrocketed
Incumbent: OMD had traditional media and video. WPP's VML previously fielded the social business.
TV Breakdown: During the past year, $125.6M went to national TV ads, double 2015-16's outlays, iSpot.tv reports. Besides the Super Bowl LI buy this year, most of the ads ran during NFL Football and NBA Basketball.
Digital Breakdown: However, display spending plummeted this tax season, falling to $7.1M for 2.1 billion impressions from $21 million for 3.3 billion a year earlier. The decline was due mainly to desktop spending falling to $918,200 from $11.2 million, Pathmatics shows. Also, only 21% of Block's impressions this year were purchased site direct compared to 61% before.
Top targeted sites this year included aol.com, weather.com, answers.com, youtube.com, Gannett's usatoday.com, accuweather.com, drudgereport.com, foxnews.com and huffingtonpost.com.
One H&R Block Way
Kansas City, MO 64105
Chief Marketing Officer
Vice President, Interactive Marketing & Online Experience