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Haworth Marketing & Media | Agency Profile, Contacts, AOR, Client Relationships


Service: media buying & planning

Main Telephone
(612) 677-8900
Primary Address
45 South Seventh Street
Suite 2400
Minneapolis, MN 55402
USA

Haworth Marketing & Media Contacts

Contacts (5/30)
Name Title State
Andrea L. President MN
Sample of Related Brands
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Email: *****@*******.***
Main Phone: (612) 677-8900
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 45 South Seventh Street
Suite 2400
Minneapolis, MN
55402
USA
Melissa W. Director, Media Strategy MN
Chris G. Director, Measurement & Analytics MN
Erica S. Associate Director, Media Strategy MN
Amanda A. Associate Director, Video Strategy MN

Client Relationships

Current Past

Brand Service From To Media Spend
******* ** ****** ******* **** *** ******** Media Planning, Media Buying *
********* *******, ***. Media Buying, Media Planning *
****** **** Media Buying, Media Planning *
***** ****'* Media Planning, Media Buying *
****'* **** ******** Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Gen-Z, Millennial Opps: White Claw launches vodka, campaign as digtal spend skyrockets


Sales Lead:  recently expanded into the spirits category with the launch of a vodka beverage and ready-to-drink vodka-soda combo.

  • As you can tell from the video above, the brand has also launched promotional material.
  • The brand will likely:
    • Roll out more creative to promote the launch
    • Continue increasing spend
  • Target demographic: 
    • ​​​​​​​Drinking-age (21+) Gen-Z and millennials

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: Since the beginning of 2023, WC has allocated around $468.7k toward national TV commercials; by this point last year, it had not yet utilized this channel.
    • Last year: The brand allocated roughly $7.1m toward this channel last year, less than half of the roughly $16.4m allocated in 2021.
    • 2023 ad programming: WC's 2022 commercials have aired during shows such as AVP Pro Beach Volleyball Tour, Beach Volleyball, NHL Hockey, the World Poker Tour, and Lightning Live! Postgame.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: YTD, the brand has spent approximately $7.2m on digital ads, 6x the approximately $1.2m spent by this point last year.
    • YTD data: So far this year, WC has earned ~147.4m digital impressions via Instagram (44%), Facebook (28%), desktop video (21%), and Twitter (7%) ads.
    • Last year: The brand's estimated full-year 2022 spend of $29.3m increased by 42% from that of $20.7m in 2021.
  • Additional channel insights  
    • The brand utilizes Google Ads.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .​​​​​​​