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Martin Williams Advertising | Agency Profile, Contacts, AOR, Client Relationships

Service: full service

Main Telephone (612) 340-0800
Main Fax (612) 342-9700
Primary Address
150 South Fifth Street
Suite 900
Minneapolis, MN 55402

Martin Williams Advertising Contacts

Contacts (5/22)
Name Title State
Brian M. Senior Vice President & Chief Financial Officer MN
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (612) 340-0800
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 150 South Fifth Street
Suite 900
Minneapolis, MN

Lori Y. President MN
Greg B. Senior Vice President & Director, Account Management MN
Tim B. Senior Vice President & Group Account Director, Emeritus MN
Swapna D. Senior Vice President & Director, Business Strategy MN

Client Relationships

Brand Service From To Media Spend
** ********** Media Buying, Media Planning unknown present *******
********* ********** *********** creative 2014 present ********
***** creative 2013 present *******
***, ***. creative 2013 present ******
**** ********** ********* AOR - creative 1984 present *

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Score 43 - Future Possibility: Mall of America names marketing VP amid expansion plans

Subject: digital, social media, print

Company: Mall of America

Opportunity: Named Sarah Townes as VP of marketing. Mall traffic is on the decline, due in large part to the continued struggles of major department stores and long-time staples, such as

Townes, who joins marketing and business development SVP Jill Renslow, is tasked with making people say "Let's Go to the Mall" (when? TODAY). MOA is currently planning a new luxury wing and still has more land on which to expand.  Sellers in the Midwest, particularly St Paul, Minneapolis and Bloomington,  should look for digital, out-of-home (OOH) and print revenue, especially tied to events and attractions at MOA. Keep in mind that most of MOA's 2015 media spend was deployed in H2, so last-minute holiday dollars could be available. 

Agency readers - MOA currently works with Martin Williams Advertising for creative, but note that the relationship is project-based only. Therefore, the new year could create project-based opportunities for other agencies. Media, according to Winmo, is handled in-house.

Additional Information

Experience: Townes previously served as VP of marketing for Gander Mountain for a year-and-a-half. She has also held marketing positions with Sears and Caribou Coffee and was an account director for Colle + McVoy.

Media Spend: Kantar Media reports that MOA spent $5.2 million on measured media last year. Most of this was allocated to search and print ads. 

Digital Breakdown: Per Pathmatics, MOA's total digital spend is $30,000 so far this year (4.1 million impressions). Most of this was spent on desktop ads (94%) and the remainder went to mobile ads (6%). Desktop activity peaked in July, with January, March and October also seeing spikes in activity.

The majority of these ads were placed site direct (79%) and thr rest were placed through Google AdX + AdSense (17%) and Adara Media (3%). Top destinations include:,,, and (Meredith).

Mall of America 
60 East Broadway
Bloomington, MN 55425
(952) 883-8810

Sarah Townes
Vice President, Marketing
(952) 883-8810

Jill Renslow
Senior Vice President, Marketing & Business Development
(952) 883-8810

Maria McGinty
Senior Marketing Manager
(952) 883-8810