Periscope | Agency Profile, Contacts, AOR, Client Relationships

• The $500k campaign works against negative imagery of the area and instead highlights Minneapolis's restaurants, museums, sports, and outdoor adventures.
• It particularly targets those who live within 15-300 miles of Minneapolis.
• The campaign launched across print, digital, billboards, website, and social.
• The organization will likely:
  • Continue launching new work
  • Keep increasing spend
  • Seek additional new agency partners
• Target demographic: 
  • Millennials with a female skew

Additional spending insights:

• Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
  • YTD spend: MM has spent approximately $1.8k on digital ads YTD, already 64% more than the approximately $1.1k spent in all of 2022.
  • YTD data: So far this year, the organization has earned around 388.2k digital impressions via desktop display ads placed via AdThrive onto whowhatwear.com.
  • Last year: In 2022, MM spent roughly $1.1k on this channel, a huge decrease from the roughly $25.4k spent in 2021.
• Additional channel insights  
  • The organization utilizes Google Ads.

Additional agency insights: