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Barkley | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(816) 842-1500
Primary Address
1740 Main Street
Kansas City, MO 64108
USA

Barkley Contacts

Contacts (5/89)
Name Title State
Lindsay D. President, Public Relations & Executive Vice President, Purpose & Sustainability MO
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (816) 842-1500
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1740 Main Street

Kansas City, MO
64108
USA

Katy H. Chief Creative Officer MO
Bill F. Founder MO
Stephanie P. Chief Client Experience Officer MO
Jeff K. Chief Executive Officer MO

Client Relationships


Brand Service From To Media Spend
*** ******** Creative *******
** **** ***** ***. Creative *
***** ****** ****** Media Buying, Media Planning *
*******, ***. Digital, Creative, Social ******
********** Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Female Gen-X, Millennial Digital Opps: At Home taps media AOR (Score 57)


Sales lead: This appointment will affect the company's marketing strategy & could lead to additional agency shifts. 

  • Ovative its media AOR in March 2023.
  • The agency will handle paid search, paid social, display, video, and affiliate channels. 
  • I believe this replaces incumbent shop Mediahub Global Boston

ATG's target demographic: Gen-X & millennial women 

The company will likely:

  • Review other accounts/seek additional agency assistance
  • Revise media strategy
  • Launch an ad campaign 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: ATG spent approximately $1.2m on digital display ads YTD, about the same as the $1.3m spent in this channel during the same time period of 2022. 
  • YTD data: 160.9m impressions via Facebook (50%), Instagram (32%), YouTube (14%), desktop display (4%), and mobile display (1%). 
  • 2021-2022 spend: Full-year spend increased by 16% from $12.2m in 2021 to $14.1m in 2022. 
  • Ad location: It placed 95% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, theblaze.com, and drugs.com. It placed 5% of these ads indirectly through Google AdX+AdSense onto sites such as listenonrepeat.com, oregonlive.com, 9gag.com, dmv.org, and looper.com.

Additional channel insights  

  • Vivvix: ATG also invests in OOH.

Agency analysis:

  • Opportunity: Reach out now to see if ATG is planning another review. 
  • Current roster:

Insight Sources: Digital spend insights estimated by Vivvix