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Barkley | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (816) 842-1500
Primary Address
1740 Main Street
Kansas City,
MO
64108
USA
Barkley Contacts
Contacts (5/89)
Name | Title | State | ||||||||||||
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Lindsay D. | President, Public Relations & Executive Vice President, Purpose & Sustainability | MO | ||||||||||||
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Katy H. | Chief Creative Officer | MO | ||||||||||||
Bill F. | Founder | MO | ||||||||||||
Stephanie P. | Chief Client Experience Officer | MO | ||||||||||||
Jeff K. | Chief Executive Officer | MO |
WinmoEdge
Female Gen-X, Millennial Digital Opps: At Home taps media AOR (Score 57)
Sales lead: This appointment will affect the company's marketing strategy & could lead to additional agency shifts.
- Ovative its media AOR in March 2023.
- The agency will handle paid search, paid social, display, video, and affiliate channels.
- I believe this replaces incumbent shop Mediahub Global Boston.
ATG's target demographic: Gen-X & millennial women
The company will likely:
- Review other accounts/seek additional agency assistance
- Revise media strategy
- Launch an ad campaign
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: ATG spent approximately $1.2m on digital display ads YTD, about the same as the $1.3m spent in this channel during the same time period of 2022.
- YTD data: 160.9m impressions via Facebook (50%), Instagram (32%), YouTube (14%), desktop display (4%), and mobile display (1%).
- 2021-2022 spend: Full-year spend increased by 16% from $12.2m in 2021 to $14.1m in 2022.
- Ad location: It placed 95% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, theblaze.com, and drugs.com. It placed 5% of these ads indirectly through Google AdX+AdSense onto sites such as listenonrepeat.com, oregonlive.com, 9gag.com, dmv.org, and looper.com.
Additional channel insights
- Vivvix: ATG also invests in OOH.
Agency analysis:
- Opportunity: Reach out now to see if ATG is planning another review.
- Current roster:
- Tandem Theory: digital & social AOR
- Barkley: creative AOR
Insight Sources: Digital spend insights estimated by Vivvix;