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Bernstein-Rein Advertising, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: full service, retail specialty

Main Telephone (816) 756-0640
Main Fax (816) 399-6000
Primary Address
4600 Madison Avenue
Suite 1500
Kansas City, MO 64112
USA

Bernstein-Rein Advertising, Inc. Contacts

Contacts (5/20)
Name Title State
Steve B. President MO
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (816) 756-0640
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 4600 Madison Avenue
Suite 1500
Kansas City, MO
64112
USA

Larry L. Senior Vice President & Chief Financial Officer MO
Chris P. Managing Director MO
Dave L. Executive Vice President MO
Steve B. Executive Vice President, Insight & Strategy MO

Client Relationships


Brand Service From To Media Spend
******** *** **** **. Creative, Media Buying, Media Planning unknown present *
****** ****** *** AOR - creative 1995 present ******
***** * ****** Creative, Media Buying, Media Planning unknown present *
***** * ****** ***** Creative, Media Buying, Media Planning unknown present *
****** * ***** Creative, Media Buying, Media Planning unknown present *

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WinmoEdge

Q3 Media Opps: Havertys Furniture continuing marketing increases (Score 41)


During the recent Q1 earnings call,

This time last year, we told you that Havertys was tweaking its marketing mix. While the furniture chain would continue to be a major TV advertiser, said Smith, it was also increasing its digital advertising and direct mail efforts. Therefore, sellers, continue looking for revenue in these channels as the year rolls on.

Agency readers - Kathleen Daly-Jennings has been SVP of marketing since mid-2014, placing her well-past the median tenure - 27 months. Additionally, Bernstein-Rein, Havertys' AOR since 2011, is past average tenure. These factors could indicate that a review is on the horizon, so be sure you are reaching out to get in on potential pitch opportunities.

Additional Information

US Mattress Market/Competitors: Read more about WinmoEdge's take on other mattress retailers (and e-tailers) by clicking the following links: Select Comfort.

Media Spend: Kantar Media reports that Havertys spent $20.1 million on measured media in 2016. Majority of this was allocated to spot TV.

National TV Spend: Havertys has spent just over $600,000 on national TV spots in 2017 thus far, according to

For full 2016, the company spent $2.7 million,almost all of which was spent from August through November. See chart for show targeting.

Digital Breakdown: Per Pathmatics, Havertys has spent $13,000 on digital display ads so far this year (3.4 million impressions). Ninety-one percent of these ads have been desktop, placed 100% through Google AdX + AdSense. Top ad destinations include: aol.com, bhg.com, theverge.com, thisoldhouse.com and thesimsresource.com.

For full 2016, Havertys spent $44,000 on digital display ads (15.4 million impressions). These ads were mostly deployed during Q1 and Q4. 

Haverty’s Furniture Company
780 Johnson Ferry Road 
Suite 800
Atlanta, GA 30342
(404) 443-2900

Kathy Daly-Jennings
Senior Vice President, Marketing
(404) 443-2900
dalyjennings@havertys.com

Diane Gatchalian 
Marketing Director
Direct Dial: (404) 443-2900 ext. 24340
dgatchalian@havertys.com