Bernstein-Rein Advertising, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: full service, retail specialty
|Main Telephone||(816) 756-0640|
|Main Fax||(816) 399-6000|
Bernstein-Rein Advertising, Inc. Contacts
Sample of Associated Brands
|Larry L.||Senior Vice President & Chief Financial Officer||MO|
|Chris P.||Managing Director||MO|
|Dave L.||Executive Vice President||MO|
|Steve B.||Executive Vice President, Insight & Strategy||MO|
|******** *** **** **.||Creative, Media Buying, Media Planning||unknown||present||*|
|****** ****** ***||AOR - creative||1995||present||******|
|***** * ******||Creative, Media Buying, Media Planning||unknown||present||*|
|***** * ****** *****||Creative, Media Buying, Media Planning||unknown||present||*|
|****** * *****||Creative, Media Buying, Media Planning||unknown||present||*|
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Q3 Media Opps: Havertys Furniture continuing marketing increases (Score 41)
This time last year, we told you that Havertys was tweaking its marketing mix. While the furniture chain would continue to be a major TV advertiser, said Smith, it was also increasing its digital advertising and direct mail efforts. Therefore, sellers, continue looking for revenue in these channels as the year rolls on.
Agency readers - Kathleen Daly-Jennings has been SVP of marketing since mid-2014, placing her well-past the median tenure - 27 months. Additionally, Bernstein-Rein, Havertys' AOR since 2011, is past average tenure. These factors could indicate that a review is on the horizon, so be sure you are reaching out to get in on potential pitch opportunities.
US Mattress Market/Competitors: Read more about WinmoEdge's take on other mattress retailers (and e-tailers) by clicking the following links: Select Comfort.
Media Spend: Kantar Media reports that Havertys spent $20.1 million on measured media in 2016. Majority of this was allocated to spot TV.
For full 2016, the company spent $2.7 million,almost all of which was spent from August through November. See chart for show targeting.
Digital Breakdown: Per Pathmatics, Havertys has spent $13,000 on digital display ads so far this year (3.4 million impressions). Ninety-one percent of these ads have been desktop, placed 100% through Google AdX + AdSense. Top ad destinations include: aol.com, bhg.com, theverge.com, thisoldhouse.com and thesimsresource.com.
For full 2016, Havertys spent $44,000 on digital display ads (15.4 million impressions). These ads were mostly deployed during Q1 and Q4.
Haverty’s Furniture Company
780 Johnson Ferry Road
Atlanta, GA 30342
Senior Vice President, Marketing
Direct Dial: (404) 443-2900 ext. 24340