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MMGY Global | Agency Profile, Contacts, AOR, Client Relationships
Service: integrated travel marketing
- Main Telephone
- (816) 472-5988
Primary Address
4601 Madison Avenue
Kansas City,
MO
64112
USA
MMGY Global Contacts
Contacts (5/34)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Hugh M. | Chief Financial Officer | MO | ||||||||||||
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Sample of Related Brands
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| Mia W. | Chief Human Resources Officer | MO | ||||||||||||
| Don M. | Chairman | MO | ||||||||||||
| Katie B. | Chief Executive Officer | MO | ||||||||||||
| Calep H. | Chief Information Officer | MO | ||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| ******** ***** ******* | Public Relations | * | ||
| ******* ***** ***** | Public Relations | * | ||
| **** *** ***** ******* | Social | * | ||
| ******** ****** & ******* ********* | Media Buying, Media Planning, Creative | * | ||
| ******* ****** *** ******* *********** | Public Relations, Social | * |
See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: Club Med taps new creative AOR (Score 58)
- The agency will initially focus on expanding and evolving "L'Esprit Libre," CM's brand platform, globally.
- 180 also integrated a new visual identity (view video above) and will build awareness in regions including the US, so though the agency itself isn't headquartered in the States, its appointment will affect US strategy.
- The agency will launch new CM work in H2 2023 across broadcast TV, online video, OOH, social, and digital channels.
- The company will likely:
- Shift strategy
- Return to higher spend when it launches the new campaign
- Seek additional new agency partners
- Target demographic:
- Travelers ranging from Gen-Z through Gen-X
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: CM has spent roughly $180.3k on digital ads YTD, down 5% from the roughly $190.4k spent within the same 2022 timeframe.
- YTD data: Since the beginning of 2023, the company has earned ~21.3m digital impressions via Facebook (41%), Instagram (34%), YouTube (19%), desktop video (4%), and desktop display (2%) ads.
- Last year: In 2022, CM's approximate full-year spend more than doubled to $1m from that of $469.3k in 2021.
- Additional channel insights
- The company utilizes print, digital, and Google Ads.
Additional agency insights:
- Opportunity: Agency reviews often follow one another closely, so get in touch soon to offer PR, media, digital analytics, social media management, influencer, experiential, and/or multicultural services.
- Current agency roster:
- 180 Global: Global creative AOR (April 2023)
- : Media planning agency partner
- : Social agency partner
Insight Sources: Digital spend insights estimated by .