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Weber Shandwick | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations, full service

Main Telephone
(314) 436-6565
Primary Address
555 Washington Avenue
Second Floor
Saint Louis, MO 63101
USA

Weber Shandwick Contacts

Contacts (4)
Name Title State
Alejandro R. Creative Director MO
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (314) 436-6565
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 555 Washington Avenue
Second Floor
Saint Louis, MO
63101
USA

Matthew Z. Executive Creative Director MO
Natalie L. Senior Associate, Project Management MO
Dave C. Executive Vice President & General Manager MO

Client Relationships


Brand Service From To Media Spend
*** **** **** ********* Public Relations *
****** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

New York Life Insurance promotes CMO (Score 50)


Sales lead: This promotion may lead to agency reviews and spend shifts. 

  • New York Life Insurance (NYLI) promoted Amy Hu to SVP & CMO late last year.
  • Hu joined the company in 2019 as demand generation VP.
  • She most recently served as VP and co-head of marketing. 
  • Hu is now responsible for all marketing activity. 

NYLI's target demographic: Gen-Xers & boomers with a male skew

The company will likely:

  • Continue shifting ad dollars from digital channels to TV
  • Review the existing agency roster
  • Hire additional agency assistance 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • 2022 spend: NYLI spent close to $10.2m on national TV ads in 2022. 
  • 2020-2021 spend: Full-year spend plummeted from $23.7m in 2020 to $9m in 2021. 
  • 2022 ad programming: It placed ads during programming such as NBA Basketball, College Football, SportsCenter, College Football, and Diners, Drive-Ins and Dives

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • 2022 spend: NYLI spent around $5.7m on digital display ads in 2022. 
  • 2022 data: 665.5m impressions via desktop display (55%), Facebook (30%), mobile display (9%), Instagram (3%), Twitter (1%), and desktop video (1%). 
  • 2020-2021 spend: Full-year spend dropped by 29% from $9.3m in 2020 to $6.6m in 2021. 
  • Ad location: It placed 92% of these ads directly onto sites such as aarp.org, facebook.com, espn.com, instagram.com, and morningstar.com. It placed 8% of these ads through multiple indirect channels onto sites such as yahoo.com, aarp.org, morningstar.com, zillow.com, and kohls.com. 

Additional channel insights  

  • NYLI also utilizes OOH, print, and local broadcast.

Agency analysis:

  • Opportunity: Contact the recently-promoted CMO now to see if she plans on reviewing any of NYLI's accounts. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Kantar.