Godwin Group | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (601) 354-5711
Godwin Group Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Susan J. | Chief Finance Officer | MS | ||||||||||||
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| Philip S. | Senior Partner, Chairman & Chief Executive Officer | MS | ||||||||||||
| John M. | Managing Partner | MS | ||||||||||||
| Tal M. | Executive Creative Director | MS | ||||||||||||
| Steve A. | Senior Manager, Public Relations | MS | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Financial Digital Opps: Hancock Whitney taps CMO amid spend increases (Score 53)
marketing experience in finance, most recently serving as SVP, strategic insights and research lead of business-to-business marketing at Wells Fargo. In her new role, she will be responsible for implementing and executing the company's marketing strategy in TX, MS, AL, FL and LA. Ethridge will have a direct influence over both the marketing strategy and agency roster. HW offers a variety of financial services for individual consumers and businesses.
According to Pathmatics, HW earned 66m impressions through Facebook ads (75%), desktop display ads (11%), Instagram ads (8%) and mobile display ads (6%). It placed the majority (98%) of these ads site direct onto sites such as facebook.com, instagram.com, wlox.com, nba.com and nola.com. It placed the remainder indirectly through MaxPoint Interactive onto sites such as yahoo.com, news.yahoo.com, mydramalist.com, finance.yahoo.com and sunherald.com. It spent around $510.4k on digital display ads in 2020, a 53% increase from $334.3k spent in this channel during 2019.
Sellers-- Considering HW primarily invests in digital ads, I think it is targeting Gen-Z and millennials. It increased spend significantly in 2020, which I predict will continue under the new CMO. It engages in both direct-to-consumer and business-to-business marketing initiatives. The company also invests in OOH ads, per Kantar. Please use HW's location finder, here, to see where you may be able to provide local OOH ad space. Sellers should reach out offering digital and OHH ad space. We may see a campaign in the near future once Ethridge has time to implement her own strategies.
Agency & martech readers-- As you know, new CMOs often review their company's agency roster, so start reaching out soon to be top-of-mind. I believe the only shop you will face competition from is creative AOR Godwin Group. Agencies located in the southeast may have more success.