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McKinney | Agency Profile, Contacts, AOR, Client Relationships
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McKinney Contacts
Contacts (5/52)
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| Janet N. | Partner, Executive Vice President & Director, Communications | NC | ||||||||||||
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| Jonathan C. | Chief Creative Officer | NC | ||||||||||||
| Tim J. | Partner & Chief Financial Officer | NC | ||||||||||||
| Gretchen E. | Chief Client Officer | NC | ||||||||||||
| David S. | Director, Creative | NC | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Campaign Imminent: Blue Diamond taps media AOR, CEO amid spikes in spend (Score 48)
Sales Lead: Almond cooperative
- The agency will now handle all media planning and buying duties.
- These include mass media, digital media, and retail media both on and off e-Commerce platforms.
- BD chose Spark Foundry for its buying power, strategic insights, and progressive digital media world approach, per media director Rebecca Erlich.
- This hire replaces Harmelin Media, BD's incumbent media AOR since 2011.
- We predicted another agency review would follow the company's around now.
- The company will likely:
- Shift strategy
- Launch a new campaign
- Keep increasing spend
- Seek additional new agency partners
- Target demographic:
- A wide target demographic ranging from Gen-Z through Gen-X
Recent leadership shifts:
- This announcement closely follows BD's January 2023 appointment of president and CEO Kai Bockmann.
- Previously the president and COO at Saputo, Bockmann holds a marketing and finance BBA from Simon Fraser University.
- He succeeded incumbent president and CEO Mark Jansen, who retired the same month.
Additional spending insights:
- Broadcast insights (TV ad creative spend)
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Since the beginning of 2023, BD has spent roughly $6m on digital ads, more than 4x the roughly $1.4m spent by this point last year.
- YTD data: The company has earned an estimated 723.6m digital impressions YTD via Facebook (58%), Instagram (24%), YouTube (14%), desktop video (3%), and desktop display (1%) ads.
- Last year: BD spent approximately $6.8m on this channel in 2022, down 14% from the approximately $7.9m spent in 2021.
- Additional channel insights
- The company utilizes local broadcast, digital, print, OOH, and Google Ads.
Additional agency insights:
- Opportunity: Agency reviews often follow one another closely, so get in touch soon to offer PR, digital analytics, experiential, influencer, and/or multicultural services.
- Current agency roster:
- Spark Foundry: Media AOR (April 2023)
- McKinney: Creative AOR (May 2022)
- : Creative agency partner
- : Creative agency partner
Insight Sources: Broadcast insights estimated by .