Crowley Webb & Associates | Agency Profile, Contacts, AOR, Client Relationships
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Crowley Webb & Associates Contacts
| Name | Title | State | ||||||||||||
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| Tricia B. | Chief Executive Officer | NY | ||||||||||||
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| Biagio P. | Chief Media Officer | NY | ||||||||||||
| John F. | Chief Financial Officer & Chief Information Officer | NY | ||||||||||||
| Matt L. | Chief Creative Officer | NY | ||||||||||||
| Andalyn C. | Group Creative Director | NY | ||||||||||||
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M&T Bank appoints CDO amid YTD spend increases (Score 50)
Bank of America, where he most recently served as digital consumer delivery SVP. During his tenure at Bank of America, he also led digital sales and marketing for close to four years. Dhar will report to Christopher Kay, the head of consumer/business banking and marketing. He will also sit on the company's leadership team.
Per Pathmatics, M&T earned 278.2m impressions YTD through desktop display ads (48%), Facebook ads (37%), Instagram ads (9%) and mobile display ads (5%). It placed the majority (99%) of these ads directly onto sites such as amazon.com, facebook.com, instagram.com, imbd.com and iheart.com. It placed the remainder (1%) indirectly through Amazon DSP and Display & Video 360 onto sites such as nypost.com, amazon.com, prizegrab.com, yahoo.com and buzzfeed.com. It spent approximately $1.6m on digital display ads YTD, a significant increase from $466.1k spent in this channel during the same time period of 2021. Full-year spend dropped by 20% from $1m in 2020 to $803.7k in 2021.
Sellers-- M&T seems to be targeting Gen-Xers and millennials on the consumer side of its operations. The company also offers services for businesses and governments. M&T utilizes a digital-first marketing strategy to promote its services. It decreased spend in 2021, but it has been ramping spend up aggressively so far this year. I expect this to continue under Dhar's leadership. Sellers that can provide digital ad space should get in touch to score some of these extra ad dollars.
Agency & martech readers-- M&T currently works with Crowley Webb & Associates providing media buying and planning. The company also has an in-house team that takes care of some media duties. I advise readers to reach out about potential digital work considering the company just hired a new CDO. You also might be able to pick up some PR work as the company does not receive any PR assistance at this time.