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Wilen Media Corporation | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(631) 439-5000
Primary Address
45 Melville Park Road
Melville, NY 11747
USA

Wilen Media Corporation Contacts

Contacts (5/19)
Name Title State
Darrin W. Executive Chairman NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (631) 439-5000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 45 Melville Park Road

Melville, NY
11747
USA

Paul C. President NY
Leslee M. Treasurer NY
Richard W. Owner NY
Wayne S. Executive Creative Director NY

Client Relationships


Brand Service From To Media Spend
******* **************, ***. Creative *

See Winmo sales intelligence in action

WinmoEdge

Charter Communications promotes president, CEO (Score 27)


Sales lead: The CEO promotion may lead to additional leadership changes that affect the company's marketing strategy & agency roster. 

  • Charter Communications announced that Tom Rutledge, chairman & CEO, is retiring.
    • Rutledge will continue serving as executive chairman and on the board of directors until November 2023. 
  • The company selected Chris Winfrey to replace Rutledge.
    • Effective December 1st, 2022, Winfrey will take over as president & CEO.
    • Winfrey has been Charter's COO since 2021. 

Charter's target demographic: Gen-X women with a Hispanic skew & businesses

The company is likely to:

  • Make additional leadership changes that will affect:
    • The company's marketing strategy
    • The company's agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • Spend data: Please click here to view our national TV spend chart for Charter's top brands. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Charter spent around $32.5m on digital display ads YTD, a 38% decrease from $52.4m spent in this channel during the same time period of 2021. 
  • YTD data: 3.8b impressions via Facebook (53%), desktop video (23%), Instagram (15%), desktop display (6%), and mobile display (3%). 
  • Last year: Full-year spend fell by 17% from $82.6m in 2020 to $68.5m in 2021. 
  • Ad location: It placed 98% of these ads directly onto sites such as facebook.com, youtube.com, instagram.com, baynews9.com, and twitch.tv. It placed 2% of these ads indirectly through Google AdX+AdSense and Display & Video 360 onto sites such as ebay.com, yahoo.com, finance.yahoo.com, espn.com, and trulia.com. 

Additional channel insights  

  • Charter also invests in OOH, print, radio, and local broadcast.

Agency analysis:

Insight Sources: Broadcast insights estimated by Pathmatics; additional channel insights estimated by Kantar.