Austin & Williams Advertising | Agency Profile, Contacts, AOR, Client Relationships
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|Main Telephone||(631) 231-6600|
|Main Fax||(631) 434-7022|
Austin & Williams Advertising Contacts
|Rick C.||Chief Creative Officer & Principal||NY|
Sample of Associated Brands
|Andrew C.||Chief Digital Officer||NY|
|Sandra D.||Chief Financial Officer||NY|
|Eva L.||Partner & Brand Strategist||NY|
|Carolyn C.||Vice President & Account Director||NY|
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Campaign Imminent: Nature's Bounty adds to roster with D2C marketing AOR (Score 64)
Harte Hanks (HH) to its agency roster as direct-to-consumer marketing AOR (D2C). HH was added to the roster in order to help the company's D2C business establish "deeper relationships with its consumers." HH will work on all aspects of the company's D2C efforts, including developing and executing overall strategic and creative platforms that will "reinvigorate consumer interactions and boost lead gen."
Andre Branch, president of Nature's Bounty Co., said: "Humanizing these [D2C] transactions at every touchpoint -- making them easy, intuitive and insightful -- will demonstrate to our customers how valued they are." Sellers should look for D2C-focused digital efforts, as well as TV, social and PR efforts. This hire comes on the heels of the company's digital campaign supporting the Met-Rx brand, which was created by Droga5 (more
Nature's Bounty's agency roster includes: here).
Note that this spend is just for the Nature's Bounty brand (skin, hair and nail supplement). Nature's Bounty Co. has also spent $2.6 million YTD on national TV ads for Osteo Bi-flex (down from $6.2 million for the same period 2016).
Digital Breakdown: Per Pathmatics, The Nature's Bounty Co. has spent $170,500 on digital display ads so far this year (91 million impressions) - up from $101,000 spent during the same period 2016. Majority of 2017's ads have been desktop (84%) and mobile (16%) place through Amazon (94%) or site direct (3%). See chart for 2017's top ad destinations.
The Nature's Bounty Company (formerly NBTY)
4320 Veteran's Memorial Highway
Holbrook, NY 11741
President – Direct-to-Consumer
Chief Marketing Officer & General Manager – CPG Americas