AFG& | Agency Profile, Contacts, AOR, Client Relationships
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|Main Telephone||(212) 832-3800|
|Main Fax||(212) 486-6518|
|Frank G.||Chairman & Chief Executive Officer||NY|
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|Agostino C.||Chief Financial Officer & Chief Operating Officer||NY|
|Gary C.||Executive Group Director, Integrated Creative Services||NY|
|Bunny P.||Director, Human Resources||NY|
|Tara D.||Managing Group Director||NY|
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Campaign Imminent: US Equestrian Federation taps new creative AOR
Subject: TV, digital, social media, online, print
Company: U.S. Equestrian Federation (USEF), headquartered in Lexington, KY, serves as the National Governing Body for Equestrian Sport.
Opportunity: Named AFG&, NY as its creative AOR, where it will work to promote all horse sports, foster growth at all levels and unite the equestrian community. In its new role, the agency will support USEF’s new strategic plan by developing a new integrated campaign set to launch January 2017. The new campaign will include video that will run across TV and digital, as well as print and social.
Sellers should start making introductions now to secure this digital and traditional revenue. Look for spending to be higher during spring and summer, as these are when top equestrian and horse sport events take place. Keep in mind that the selection of this new agency comes only about a year after a new CMO hire, meaning stra
TV Breakdown: Thus far, USEF's marketing efforts have relied primarily on national TV, as well as on PR and social media. Since January, $8,475 has been spent on national TV ads, close to spending levels from the same period last year, iSpot reports. So, TV spend for this year will likely be very similar to the $319,000 spent for all 2015.
Recently Appointed Decision Maker: CMO Colby Connell joined USEF last summer. He joined from Spartan Race, where he was marketing VP for about two years.
U.S. Equestrian Federation
4047 Iron Works Parkway
Lexington, KY 40511
Chief Marketing Officer
(859) 225 2024