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Alison Brod Public Relations | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations firm

Main Telephone
(212) 230-1800
Primary Address
440 Park Avenue South
12th Floor
New York, NY 10016
USA

Alison Brod Public Relations Contacts

Contacts (5/14)
Name Title State
Jodi S. Principal NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 230-1800
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 440 Park Avenue South
12th Floor
New York, NY
10016
USA
Alison B. Founder & President NY
Aliza B. Chief Operations Officer NY
Molly C. Account Director NY
Dara S. Senior Director NY

Client Relationships

Current Past

Brand Service From To Media Spend
******* Public Relations *
***** *** & ****** Public Relations *
***** ***, ***. Public Relations *
******* ********* ******* Public Relations *
***********.*** Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Male Opps: Popeyes launches first campaign from new AOR (Score 93)


Sales Lead: 

  • The new campaign links Popeyes's foot approach to the uniqueness of New Orleans, the place of the brand's founding over 50 years ago.
  • It rolled out across digital, OOH, and TV channels.
    • The campaign will also work with influencers.
  • The brand will likely:
    • Popeyes also might need additional digital assistance since it parted ways with its former CDO, Elie Javice, earlier in 2023.
      • He is now the chief digital and technology officer at sibling brand Firehouse Subs.
    • Continue rolling out new work from McKinney
    • Pursue additional influecner partnerships
    • Keep implementing strategy shifts
    • Continue increasing spend
    • Conduct additional agency reviews
  • Target demographic: 
    • A wide but male-targeted target demographic ranging from Gen-Z through Gen-X​​​​​​​

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, Popeyes has spent approximately $34.1m on national TV commercials, up 3% from the approximately $33m spent within the same 2022 timeframe.
    • Last year: The brand spent around $101.6m on this channel in 2022 after having spent 3% more, around $105m, in 2021.
    • 2023 ad programming: Popeyes's 2023 commercials have targeted Gen-X watching shows such as NBA Basketball, NFL Football, The Big Bang Theory, Friends, and Bob's Burgers.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: The fast food chain has allocated roughly $5.3m toward digital ads YTD, 26% more than the roughly $4.2m allocated by this point last year.
    • YTD data: Since the beginning of 2023, Popeyes has earned ~670.7m digital impressions, 45% via Instagram ads, 40% via Facebook ads, and 15% via YouTube ads.
    • Last year: In 2022, the brand's estimated full-year spend decreased by 26% to $17.1m from that of $23.1m in 2021.
  • Additional channel insights  
    • The brand utilizes local broadcast, OOH, radio, digital, print (newspapers), Google Ads, Facebook, Instagram, TikTok, Twitter, and online video (primarily via Youtube.com) ads.
    • Popeyes sponsors podcasts such as The Dan Le Batard Show with Stugotz, The NewsWorthy, The Joh Batchelor Show, and Skip and Shannon: Undisputed.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .