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Media Assembly | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 500-6900
Main Fax (212) 500-6880
Primary Address
711 Third Avenue
Third Floor
New York, NY 10017
USA

Media Assembly Contacts

Contacts (5/39)
Name Title State
Steven F. Chairman NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 500-6900
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 711 Third Avenue
Third Floor
New York, NY
10017
USA

Catherine W. Chief Investment Officer NY
Michael D. Chief Financial Officer NY
Steven F. President NY
Tracy-Ann G. Executive Vice President, Strategy & Client Relations NY

Client Relationships


Brand Service From To Media Spend
***** ***************, ***. media buying & planning 2014 present *
****** (******** ** *****) media buying & planning 2014 present *
****** (******** ** *****) media buying & planning 2014 present *
****** ********* ******* ** ******* Media Buying, Media Planning unknown present ********
******* **** Media Buying, Media Planning 2016 present ******

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WinmoEdge

Score 20 - Future Possibility: Work wear clothing co Carhartt taps new marketing VP


Work wear clothing manufacturer affair strategies to maximize its brand-building impact, drive consumer and associate engagement, and scale the business in direct support of the corporate strategy. “Janet’s strong track record of championing successful brand-building ideas and bringing them to market through cross-functional teams makes her the ideal person for the position,” said chief brand officer Tony Ambroza. “As the key connector inside and outside of marketing, Janet will be responsible for insuring the Carhartt brand is meaningful across every consumer experience. We’re extremely excited to have her on board.”

The company's spend typically sees spikes in Q2 and Q4, so reach out then to secure revenue, keeping in mind its largely male target demographic (millennial skew - it's a clothes call).

So far this year, iSpot reports that $18,347 has gone to national TV commercials targeting various fishing shows. In 2017, Carhartt's total TV spend of $5.9 million grew from $5.2 million the year before.

According to Pathmatics, the company's year-to-date (YTD) digital display of $321,600 has mostly (92%) been allocated to ads placed site direct, with top destinations including youtube.com, amazon.com, nhl.com, and foxnews.com. Last year's total spend of $1.2 increased from $1 million in 2016.

Agency & martech readers - as you're well aware, outside marketing decision maker hires are huge signs of potential agency reviews, so reach out sooner than later to get on Ries's radar for possible work. Media buying and planning is currently led by Anomaly, although recent commercials (for example, see above) have been made by Y&R.