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Media Assembly | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone
(212) 500-6900
Main Fax
(212) 500-6880
Primary Address
711 Third Avenue
Third Floor
New York, NY 10017
USA

Media Assembly Contacts

Contacts (5/31)
Name Title State
Michael D. Chief Financial Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 500-6900
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 711 Third Avenue
Third Floor
New York, NY
10017
USA

Steven F. President, West NY
Michael N. Chief Digital Officer NY
Lynn H. Senior Vice President, Human Resources NY
Linda P. Senior Vice President & Group Director NY

Client Relationships


Brand Service From To Media Spend
***** ***************, ***. media buying & planning 2014 present *
****** (******** ** *****) media buying & planning 2014 present *
****** (******** ** *****) media buying & planning 2014 present *
****** ********* ******* ** ******* Media Buying, Media Planning unknown present ********
******* **** Media Buying, Media Planning 2016 present *****

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WinmoEdge

Review Imminent: Red Robin loses CEO ahead of Q2 ad push (Score 86)


Update: Denny Marie Post, president and CEO of NRN).

At the end of Q1 in March, same-store sales declined 3.6%. Execs claimed this was due to weather, but we have our doubts. We expect Moore, and the permanent CEO, to work on reversing these declines.

The company's top spending periods are Q2 and Q4. It uses broadcast, digital, outdoor, radio and social to target middle-income parents (female millennial skew). It seemingly pulled out of print in 2017.

According to iSpot, a YTD national TV spend of $5.9 million has targeted millennials (see chart right). RR's 2018 spend dropped slightly to $46.9 million from that of $47.6 million in 2017.

Within the past 12 months, Adbeat reports that the company has spent $430,500 on digital display placed mostly through YouTube (94%) onto site destinations such as youtube.com, yellowpages.com, mapquest.com, amc.com and patient.info. Spend during the prior 12-month period totaled $669,500.

Agency & martech readers -- since new leadership will likely conduct reviews, continue reaching out. in 2017, so they are still under average agency tenure (3 to 4 years) and it would be best to focus on securing creative and/or digital work.


Below was originally published on 3/7:

Per a recent Q4 earnings call, restaurant chain Red Robin (RR) has refreshed its ad campaign message, which has grown "a bit generic over the last two years." Fueled by new research, its new campaign will launch during Q2 and will likely promote the company's digital loyalty program and new El Rachero burger.

RR's core demographic consists of middle income families, so sellers with high omni-channel ROI strategies among parents (female millennial skew). The company's spend typically spikes during Q2 and Q4, and it tends to invest in broadcast, digital, outdoor, radio and social media channels. Over the past several years, on the other hand, print spend has gradually declined. It also recently

According to iSpot, in 2018, RR spent $46.9 million on national TV commercials targeting various younger audiences (see targeting right). This total decreased slightly from the restaurant's full 2017 spend of $47.6 million.

Within the past year, Adbeat reports that RR has spent $431,700 on digital display ads placed primarily through YouTube (94%) on destinations including youtube.com, tmz.com, yellowpages.com, mapquest.com and patient.info. This total dropped a bit from the $668,300 allocated during the same time period the previous year.

Agency & martech readers - we took RR off the VAI due to time constraints, but it has not yet announced a replacement for KBS, its creative AOR until in 2017.