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Media Assembly | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 500-6900
Main Fax (212) 500-6880
Primary Address
711 Third Avenue
Third Floor
New York, NY 10017
USA

Media Assembly Contacts

Contacts (5/32)
Name Title State
Steven F. Chairman NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 500-6900
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 711 Third Avenue
Third Floor
New York, NY
10017
USA

Catherine W. Chief Investment Officer NY
Michael D. Chief Financial Officer NY
Steven F. President, West NY
Michael N. Chief Digital Officer NY

Client Relationships


Brand Service From To Media Spend
***** ***************, ***. media buying & planning 2014 present *
****** (******** ** *****) media buying & planning 2014 present *
****** (******** ** *****) media buying & planning 2014 present *
****** ********* ******* ** ******* Media Buying, Media Planning unknown present ********
******* **** Media Buying, Media Planning 2016 present *****

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WinmoEdge

Campaign Imminent: Prestone Products names creative, media AORs amid digital shift


Antifreeze and coolant maker Schiefer Chopshop, during a review.

The shifts follow the hire of Gretchen Hickman, who started as marketing VP (brand CMO function) in April 2018. Prestone also recently brought on marketing director Brian Noble, former head of North American marketing at Osram Sylvania.

A campaign from the agency team is expected to rollout during the fall, so sellers should reach out now to remain top-of-mind. Afterwards, focus on year round revenue since the company doesn't have a top spending period. It typically targets males with digital, TV and social. Expect spend to increase under the new personnel and agency team.

Prestone's major competition currently consists of companies like Castrol, Total, Exxon Mobil and Goodyear. It recently launched a new

According to iSpot, a YTD national TV spend of $6,904 has targeted men (see chart right). Its 2018 spend, most of which was allocated during Q4, decreased significantly to $57,670 from that of $1.2 million in 2017.

Within the past 12 months, Adbeat reports that Prestone has spent $80,600 on digital display placed primarily site direct (98%) onto site destinations such as weather.com, thenextweb.com, spanishdict.com, nj.com and pof.com. Spend during the prior 12-month period totaled $66,800.

Agency & martech readers -- it looks like Prestone's work is covered with these hires. Prospect elsewhere for now.