Campbell Ewald New York | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (646) 762-6700
Campbell Ewald New York Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Jonathan L. | Managing Director | NY | ||||||||||||
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| Kelley S. | Creative Director | NY | ||||||||||||
| Grace S. | Senior Media Planner | NY | ||||||||||||
| Lane S. | Vice President & Director, Media | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Media Edge: TRESemme launches new brand, campaign
Key Lead Takeaways: Get in touch soon to secure last-minute ad dollars since TRESemme will likely continue advertising the new line.
Target Demographics: BFY Gen-Z women
- Its national TV commercials target both English- and Spanish-speaking audiences.
Key Spend Notes:
- Spend shift summary: Spend declined last year but will likely pick back up now that TRESemme has launched new work.
- Top spending period: H2
- Planning period: Q4
- Buying period: Q3
National Broadcast Analysis & Spend Breakdown:
*Note that iSpot categorizes TRESemme under Health & Beauty: Hair Care*
- 2022 FY Spend: $14m
- 2021 FY Spend: $16.1m
- 2020 FY Spend: $22.7m
- 2019 FY Spend: $22.5m
Ad Flight Breakdown (by spend): TRESemme aired six spots in 2022: "Totally Effortless," "Your Style Is Your Superpower," "Crea tu look en un paso," "Superpoder," "100 por ciento tú," and "Style Without Compromise"
Top Daypart (by impressions): Day Time (1b), Primetime (624m), and Early Fringe (463.2m)
Top Networks (by spend): Univision, NBC, Telemundo, TNT, and MTV
Top Shows (by spend): The 2022 Winter Olympics, Ridiculousness, Charmed, La Rosa de Guadalupe, and ¡Despierta América!
Top Industry/Vertical Spenders (by spend): L'Oreal Paris Hair Care (20.5%), Procter & Gamble (13.9%), Dove Hair Care (13.9%), Garnier Hair Care (10.1%), and Pantene (9.3%)
Digital Display & Social Media Spend Analysis & Breakdown:
*Note that Pathmatics categorizes TRESemme under Women's & Unisex Haircare*
- 2022 FY Spend: $5.4m
- 2021 FY Spend: $6.4m
- 2020 FY Spend: $4.3m
- 2019 FY Spend: $2.9m
2022 Ad Flight Breakdown:
- Q1 2022 Spend: $618k
- Q2 2022 Spend: $862.2k
- Q3 2022 Spend: $1.4m
- Q4 2022 Spend: $2.7m
2022 Impressions: 644.6m
Top Ad Types: Facebook (38%), Instagram (26%), Desktop Video (19%), and Twitter (16%)
Top Purchase Channels: Direct (99%)
Top Publishers: Facebook (38%), Instagram (26%), Twitter (16%), and YouTube (15%)
Top Industry/Vertical Spenders: Pantene (Procter & Gamble), Prose (PerSé Beauty, Inc.), L'Oreal Paris (all - L'Oreal), Dove (Unilever), and Herbal Essences (Procter & Gamble)
Top Creative by Spend; see below: (note that not all creatives debuted in 2022).
Other Media Spend Analysis & Breakdown:
Vivvix: Local broadcast and Google Ads
Top Sponsored Podcast (parent company :Conan O'Brien Needs A Friend
Influencers & Brand Ambassadors: PatBO; USA Olympic Artistic Swimming Team
Recent & Upcoming Product Launches: Pro Infusion Collection
2022 Key Hires:
- Jenna Patel: Associate brand manager - TRESemme (May 2022)
- Jeannie Ashton: Associate brand performance and engagement manager - TRESemme (June 2022)
Current Agency Roster:
Insight Sources: Broadcast insights estimated by .