Campbell Ewald New York | Agency Profile, Contacts, AOR, Client Relationships
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|Main Telephone||(646) 762-6700|
Campbell Ewald New York Contacts
Sample of Associated Brands
|Jonathan L.||Executive Vice President & Director, Account Service||NY|
|Bernie H.||Executive Vice President & Group Creative Director||NY|
|Ron W.||Senior Vice President & Group Creative Director||NY|
|Jamie R.||Senior Vice President & Group Media Director||NY|
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Male Media Opps: Built With Chocolate Milk debuts new partnership, hikes TV spend
These new spots add to the chocolate milk advertiser's recent national TV hike. Spending over the past year is at $3.1 million, of which, $1.5 million has been spent just in the last three months of this year.
Look for ad spend to continue rising. Focus pitches on high ROI engagement strategies targeting active lifestyle millennial males, as iSpot and Pathmatics report a shift towards ads on sports networks and sites. TV and sponsorship sellers should have the easiest time securing revenue, as this is where the majority of ad spend seems to be right now.
However, keep in mind that although Campbell Ewald, NYC handles MilkPep's creative and media
Digital Breakdown: Pathmatics reports that MilkPEP spent $2.9 million on digital display ads in 2016, down from the $8.8 million spent the prior year. For all of last year, the majority of the ads were placed site direct on top ad destinations foodnetwork.com, espn.com and people.com.
So far this year, MilkPEP has spent $803,400 on display ads, most of which were also placed site direct. Top ad destinations include cbssports.com, 247sports.com, mlb.com and espn.com.
Built With Chocolate Milk
1250 H Street, NW
Washington, DC 20005
Senior Vice President, Marketing
Direct Dial: (202) 220-3561