Carat | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||(212) 591-9100|
|Main Fax||(212) 508-4399|
|Andy D.||Chief Investment Officer||NY|
Sample of Associated Brands
|Ed G.||Client President||NY|
|William S.||Global President||NY|
|Michael E.||Chief Executive Officer||NY|
|Christine R.||Global President||NY|
|*******||media buying & planning||2012||present||*****|
|****'*||media buying & planning||unknown||present||***|
|*****||Media Buying, Media Planning||unknown||present||********|
|***** **** & *****||Media Buying, Media Planning||unknown||present||****|
|*** ******||Media Buying, Media Planning||unknown||present||*******|
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Rumor - Jaguar Land Rover's US media review ending by October?
Update (7/7): We've received word that the US portion of Mindshare. We haven't been able to confirm this 100%. But, we wanted to keep auto-endemic and upscale male-focused sellers posted since the review should open up 2018 revenue, especially if Mindshare loses it.
On the Land Rover side, center your pitch on the next year.
For Jaguar, besides recently launched models, go after upcoming releases such as the E-Pace compact crossover, which will be introduced July 13 and hit dealerships next year. Designed to take on Porsche's Macan, it follows last year's launch of the F-Pace crossover,
Also, the XFSportbrake wagon is slated to hit US dealerships in winter 2018, according to Automotive News.
Below posted 2/15
Luxury auto company Mindshare on the defense.
JLR appears to still be in the early stages of the review, so media agencies should reach out to see if there's still time to pitch for this business. Procurement led changes often result more in wasted time and money than roster changes, but this could be different. During the past year, Jaguar has appointed new shops stateside (research The Times revealed that ads for several major brands, including Jaguar, are appearing on extremist websites.
While all brands and media shops are combating this, the timing couldn't be worse for WPP's Mindshare. Campaign they're "extremely concerned" by the report, and just resumed digital advertising Feb. 11 following a review of their online verification and brand safety processes,
Sellers - auto-endemic and luxury male lifestyle sellers should stay engaged with in-house decision makers in case a new media agency is hired. They'll be able to point you to new agency side contacts once staff transitions. Jaguar's ad budgets have been way up the last year to support an expanded lineup (research
Land Rover is still spending a ton on advertising too. Center your Land Rover pitch on the recently launched Discovery, the replacement for th LR4 last year.(research here).
National TV Spend: All data is courtesy of iSpot
Jaguar: Spent $78.2 million on national TV ads the past year (see targeting right). double the $37.6 million spent in 2015.
Land Rover: Allocated spent $68.5 million on national TV ads this year (see targeting right), up from $53.7 million in 2015.
Digital Breakdown: Display data is provided by Pathmatics.
Jaguar: Similar to TV, Jaguar's display spending skyrocketed the last year to $19 million for 1.3 billion impressions from $4.5 million for 970.9 million impressions in 2015. The rising spend coincided with a massive leap in desktop video outlays. Video spending rose to $11.2 million, or 60% of spending, from only $148,600, or 3% of outlays last year.
Top targeted sites include youtube.com, mlb.com, theatlantic.com, qz.com, mic.com, rollingstone.com, bloomberg.com, espn.com and theglobeandmail.com.
Land Rover: However, Land Rover's display activity has been down. For the past 12 months, $10.2 million has garnered 817.9 million impressions, down from $11.7 million for 80.9 million impressions in 2015. However, despite the decline, their desktop video spending has been way up, as well. Video spending rose to $6.4 million, or 62% of spending, compared to $1.6 million, or 13% in 2015.
Top targeted sites include youtubge.com, edmunds.com, Garnnett's cars.co, economist.com, aol.com, bbcamerica.com and Vox's sbnationa.com nd theverge.com.
Jaguar Land Rover North America, LLC
555 MacArthur Boulevard
Mahwah, NJ 07430
Vice President, Marketing