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Carat | Agency Profile, Contacts, AOR, Client Relationships




Service: media

Main Telephone (212) 591-9100
Main Fax (212) 508-4399
Primary Address
150 East 42nd Street
New York, NY 10017
USA

Carat Contacts

Contacts (5/185)
Name Title State
Angela S. Chief Strategy Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 591-9100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 150 East 42nd Street

New York, NY
10017
USA

Michael E. Chief Executive Officer NY
Ed G. Client President - US NY
William S. Global President NY
Christine R. Global President NY

Client Relationships


Brand Service From To Media Spend
******* media buying & planning 2012 present *****
***** Media Buying, Media Planning unknown present ********
***** **** & ***** Media Buying, Media Planning unknown present ****
*** ****** Media Buying, Media Planning unknown present *******
**** Media Planning 2017 present *

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WinmoEdge

Campaign Imminent: Danone announces new media AOR


Following the acquisition of Whitewave (now known as Spark Foundry. According to DanoneWave's VP of media connection and marketing services, Claudia Sargent, Wavemaker is responsible for using analytics to provide more personalized messaging and attracting younger customers. 

There is no word on when the new campaign(s) will drop, but focus on Q1 and Q3, which tend to be Danone's top spending periods. Their demographic is geared towards women, though they'll likely start focusing specifically on millennial women given Wavemaker's new duties.

Pathmatics reports a 2017 digital spend of $17.7 million, up $15.5 million from 2016. Year-to-date spend has only totaled $157,900. Top ad destinations include youtube.com, walmart.com, babycenter.com, nbc.com and webmd.com. 

iSpot does not track Danone as a whole entity, but I have pulled spend for its two biggest brands - Dannon and Activia - to give you an idea. 

Dannon's full national TV spend in 2017 was $3.5 million, down $3.6 million from 2016. Ads were placed on female oriented shows (see show targeting right).

Activia's full national TV spend in 2017 was $13.5 million, down $9.2 million from 2016. Year-to-date spend is just shy of $5 million. Again, ads were allocated towards females (see show targeting right). 

Other channels include print, out-of-home, radio, sponsorship and social media. Kantar Media reported a 2017 measured media spend of $118 million for the entire Danone company.