Carat | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||(212) 591-9100|
|Main Fax||(212) 508-4399|
|Angela S.||Chief Strategy Officer||NY|
Sample of Associated Brands
|Michael E.||Chief Executive Officer||NY|
|Ed G.||Client President - US||NY|
|William S.||Global President||NY|
|Christine R.||Global President||NY|
|*******||media buying & planning||2012||present||*****|
|*****||Media Buying, Media Planning||unknown||present||********|
|***** **** & *****||Media Buying, Media Planning||unknown||present||****|
|*** ******||Media Buying, Media Planning||unknown||present||*******|
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Campaign Imminent: Danone announces new media AOR
Following the acquisition of Whitewave (now known as Spark Foundry. According to DanoneWave's VP of media connection and marketing services, Claudia Sargent, Wavemaker is responsible for using analytics to provide more personalized messaging and attracting younger customers.
There is no word on when the new campaign(s) will drop, but focus on Q1 and Q3, which tend to be Danone's top spending periods. Their demographic is geared towards women, though they'll likely start focusing specifically on millennial women given Wavemaker's new duties.
Pathmatics reports a 2017 digital spend of $17.7 million, up $15.5 million from 2016. Year-to-date spend has only totaled $157,900. Top ad destinations include youtube.com, walmart.com, babycenter.com, nbc.com and webmd.com.
Dannon's full national TV spend in 2017 was $3.5 million, down $3.6 million from 2016. Ads were placed on female oriented shows (see show targeting right).
Activia's full national TV spend in 2017 was $13.5 million, down $9.2 million from 2016. Year-to-date spend is just shy of $5 million. Again, ads were allocated towards females (see show targeting right).
Other channels include print, out-of-home, radio, sponsorship and social media. Kantar Media reported a 2017 measured media spend of $118 million for the entire Danone company.