Carat | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||(212) 591-9100|
|Main Fax||(212) 508-4399|
|Angela S.||Chief Executive Officer - U.S.||NY|
Sample of Associated Brands
|Michael E.||Chief Executive Officer||NY|
|Ed G.||Client President - US||NY|
|William S.||Global President - Dentsu Aegis||NY|
|Louisa W.||Chief Operating Officer||NY|
|*******||media buying & planning||2012||present||*****|
|*** ******||Media Buying, Media Planning||unknown||present||*******|
|***.***||AOR - media buying & planning||2014||present||*****|
|******||Media Buying, Media Planning||2018||present||*******|
|****||AOR - media buying & planning||2014||present||***|
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Score 75 - Account in Jeopardy: Walt Disney acquires 21st Century Fox, bolsters leadership
Media and entertainment will never be the same again. 21st Century Fox on March 20.
The deal will see Disney gain the film production businesses (Twentieth Century Fox, Fox Searchlight Pictures, Fox 2000 Pictures, Fox Family and Fox Animation), the TV creative units (Twentieth Century Fox Television, FX Productions and Fox21), FX Networks, National Geographic, Fox Networks Group International, Star India and Fox’s interests in Hulu, Tata Sky and Endemol Shine.
Disney will not receive 21st Century’s news, sports and broadcast businesses (Fox News Channel, Fox Business Network, Fox Broadcasting Company, Fox Sports, Fox Television Stations Group and sports cable networks FS1, FS2, Fox Deportes and Big Ten Network), which Fox just spun off into Fox Corporation.
We have not yet heard word on how many of Fox's personnel will join Disney, but it seems likely Disney will keep most of them since it's using the acquisition to fuel growth. We'll keep you posted as we learn more. In the meantime, know that Disney has been adding numerous people of its own in order to bolster awareness.
Disney tapped Joe Earley as the EVP of marketing & operations for Disney+, the streaming video service set to drop late 2019. Earley started in January following a three-year tenure as president of The Jackal Group. He has experience with Fox properties since he served as its president of marketing & communications from 1994 to 2012, as well as its COO from 2012 to 2015.
It hired Jan Sage as VP of marketing, promotion and Disney advertising sales, effective January. She was promoted from the Disney ABC Television Group, where she had served as VP of marketing & promotion since 1996.
It promoted John O'Hara from senior integration consultant to marketing analytics & insights manager (March) and Kristin Rodack from head of membership & marketing for Disney's Official Fan Club to director of Walt Disney World commercial strategy (January). Remember it brought on here.
These personnel will help Disney expand its international footprint and direct-to-consumer offerings, the main reason it acquired the Fox assets, to increase consumer demand. Thus, spend should see increases soon. Expect the majority of these increases to go to digital and out-of-home, which have seen increases in lieu of TV, print and radio. Please view national TV spend, courtesy of here.
Agency & martech readers -- with new personnel and a whole new division, I wouldn't be surprised to see agency changes. Therefore, reach out to remain top-of-mind for potential work. Competition will likely include Disney's agencies (media is split between Civic Entertainment Group). Focus pitches on bolstering the newly-acquired Fox assets.
Sellers -- since spend will likely increase under all these changes, make sure you're reaching out to stay top-of-mind for dollars. Disney typically spends the most from Q4-Q2, but it would be a good to also keep an eye on upcoming movie releases (view upcoming Disney movies recently-revived Lucasfilm Games. Disney primarily targets young kids and their parents, but certain movies, especially in the Fox portfolio, have a millennial and Gen-X skew.