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Carat | Agency Profile, Contacts, AOR, Client Relationships




Service: media

Main Telephone (212) 591-9100
Main Fax (212) 508-4399
Primary Address
150 East 42nd Street
New York, NY 10017
USA

Carat Contacts

Contacts (5/181)
Name Title State
Angela S. Chief Strategy Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 591-9100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 150 East 42nd Street

New York, NY
10017
USA

Michael E. Chief Executive Officer NY
Ed G. Client President - US NY
William S. Global President - Dentsu Aegis NY
Betsy F. Chief Financial Officer NY

Client Relationships


Brand Service From To Media Spend
******* media buying & planning 2012 present *****
***** Media Buying, Media Planning unknown present ********
***** **** & ***** Media Buying, Media Planning unknown present *
*** ****** Media Buying, Media Planning unknown present ******
***.*** AOR - media buying & planning 2014 present *****

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WinmoEdge

Campaign Imminent: Shell finishes creative, media reviews


Shell yes! Doremus has been selected as Shell's agency for B2B creative services.

The oil and gas company's business increase as of late has led to Shell wanting more and more outside help with its marketing. It recently released an implement AI software.

Shell typically spends the most during Q2-Q3, but a new campaign should roll out soon with the incoming rise of winter holiday travel. Its target demographic largely consists of drivers (so anyone 16+) with, per Statsocial, a traditionally male skew, and it tends to invest in marketing across digital, TV, outdoor, print, and radio channels with additional reliance on sponsorship and experiential channels.

So far this year, iSpot reports that the company has spent $16 million on national TV commercials heavily targeting various sports programs and First Take (see targeting right). Shell is already on track to hit last year's total spend of $21.3 million, which had increased from $15.4 million in 2016.

According to Pathmatics, a year-to-date (YTD) digital display spend of $5.1 million has generated 281.6 million impressions, with most ads placed site direct (96%) on destinations including youtube.com, walmart.com, ticketmaster.com, realtor.com, and livenation.com. Shell's full 2017 spend of $7.5 million dropped $4.2 million from the year before.