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Carat | Agency Profile, Contacts, AOR, Client Relationships

Service: media

Main Telephone (212) 591-9100
Main Fax (212) 508-4399
Primary Address
150 East 42nd Street
New York, NY 10017

Carat Contacts

Contacts (5/178)
Name Title State
Ed G. Client President - US NY
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (212) 591-9100
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 150 East 42nd Street
New York, NY

William S. Global President NY
Michael E. Chief Executive Officer NY
Christine R. Global President NY
Betsy F. Chief Financial Officer NY

Client Relationships

Brand Service From To Media Spend
******* media buying & planning 2012 present *****
***** Media Buying, Media Planning unknown present ********
***** **** & ***** Media Buying, Media Planning unknown present ****
*** ****** Media Buying, Media Planning unknown present *******
**** Media Planning 2017 present *

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Q4-Q2 Media Opps: Tourism Ireland starts global creative, media review

The Drum reports that the search is being conducted in partnership with Creativebrief, with the goal of hiring new agencies in May. As such, agencies with the capability to handle this global account should reach out. Keep in mind that procurement led reviews, especially those conducted by tourism and government organizations, lead to roster changes at a much lower frequency than new CMO led reviews. Competition for this global work will include incumbents Publicis London and Dentsu Aegis's Carat/iProspect, London. 

Last fall, hired to handle North American creative development and execution, along with customer relationship management (CRM) and engagement strategy. It doesn't look like this work is under review, but we'll let you know if we hear differently. 

Sellers - See if there's fall/winter travel campaign (Sept-Dec.) dollars to secure still, while going after spring/summer. Since 2015, Q2 is Tourism Ireland's top advertising period. And, as we've reported previously, Ireland has been incorporating more foodie and wine publishers into their rising digital advertising mix, as part of their strategy to reach travelers looking for new experiences.

Overall, Carat, NYC handles US media.