Carat | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||(212) 591-9100|
|Main Fax||(212) 508-4399|
|Andy D.||Chief Investment Officer||NY|
Sample of Associated Brands
|Ed G.||Client President||NY|
|William S.||Global President||NY|
|Michael E.||Chief Executive Officer||NY|
|Christine R.||Global President||NY|
|*******||media buying & planning||2012||present||*****|
|****'*||media buying & planning||unknown||present||***|
|*****||Media Buying, Media Planning||unknown||present||********|
|***** **** & *****||Media Buying, Media Planning||unknown||present||****|
|*** ******||Media Buying, Media Planning||unknown||present||*******|
Who is the Chief Investment Officer of Carat?
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Millennial Media Opps: Cadillac launches new TV campaign touting Super Cruise system (Score 50)
Thus far, three spots have launched in this campaign, which were all created for specifically for the Video Movie Awards and aired only during the Awards and its Pre-Show, per here).
Sellers - look for increased digital and social dollars from Cadillac, as the automaker doesn't seem to be giving up on aging down its customer base any time soon. Q4 is traditionally Cadillac's largest spend period, so reach out to pick up last-minute dollars. While Q1 is Cadillac's lowest spend period historically, according to Kantar, there should be more dollars available in Q2 2018, as well.
Agency readers - In late 2014, Cadillac tapped here).
Readers, this relationship is also on the older side, so be sure those who have automotive and millennial experience are reaching out incase pitches are in order during Cadillac's "down time" - Q1.
For full 2016, national TV spend was $173.3 million and, as mentioned above, the bulk of this was deployed during Q4.
Digital Breakdown: YTD, Pathmatics reports that Cadillac has spent $22 million on digital display ads (1.2 billion impressions). Ads have been split between online video (51%) and desktop (35%) for the most part, with some mobile video (9%) and mobile (5%) comprising the remainder. Note that the overwhelming majority of these ads have been placed site direct (98%) on destinations such as: youtube.com, gizmodo.com, espn.om, my.xfinity.com and bloomberg.com.
It seems this is where the decreased TV dollars wound up - 2017 spend is 32% higher than spend for the same period 2016, which was $16.6 million.
For full 2016, Cadillac spent $30.6 million in this channel (2.4 billion impressions). As with TV spend, most of this was allocated to Q4 ($12.5 million).