Carat | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||(212) 591-9100|
|Main Fax||(212) 508-4399|
|Angela S.||Chief Strategy Officer||NY|
Sample of Associated Brands
|Michael E.||Chief Executive Officer||NY|
|Ed G.||Client President - US||NY|
|William S.||Global President - Dentsu Aegis||NY|
|Betsy F.||Chief Financial Officer||NY|
|*******||media buying & planning||2012||present||*****|
|*****||Media Buying, Media Planning||unknown||present||********|
|***** **** & *****||Media Buying, Media Planning||unknown||present||*|
|*** ******||Media Buying, Media Planning||unknown||present||******|
|***.***||AOR - media buying & planning||2014||present||*****|
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Campaign Imminent: Shell finishes creative, media reviews
Shell yes! Doremus has been selected as Shell's agency for B2B creative services.
The oil and gas company's business increase as of late has led to Shell wanting more and more outside help with its marketing. It recently released an implement AI software.
Shell typically spends the most during Q2-Q3, but a new campaign should roll out soon with the incoming rise of winter holiday travel. Its target demographic largely consists of drivers (so anyone 16+) with, per Statsocial, a traditionally male skew, and it tends to invest in marketing across digital, TV, outdoor, print, and radio channels with additional reliance on sponsorship and experiential channels.
So far this year, iSpot reports that the company has spent $16 million on national TV commercials heavily targeting various sports programs and First Take (see targeting right). Shell is already on track to hit last year's total spend of $21.3 million, which had increased from $15.4 million in 2016.
According to Pathmatics, a year-to-date (YTD) digital display spend of $5.1 million has generated 281.6 million impressions, with most ads placed site direct (96%) on destinations including youtube.com, walmart.com, ticketmaster.com, realtor.com, and livenation.com. Shell's full 2017 spend of $7.5 million dropped $4.2 million from the year before.