Carat | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||(212) 591-9100|
|Main Fax||(212) 508-4399|
|Angela S.||Chief Strategy Officer||NY|
Sample of Associated Brands
|Michael E.||Chief Executive Officer||NY|
|Ed G.||Client President - US||NY|
|William S.||Global President - Dentsu Aegis||NY|
|Betsy F.||Chief Financial Officer||NY|
|*******||media buying & planning||2012||present||*****|
|*****||Media Buying, Media Planning||unknown||present||********|
|***** **** & *****||Media Buying, Media Planning||unknown||present||*|
|*** ******||Media Buying, Media Planning||unknown||present||******|
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Momvertising Media Opps Update: Smuckers continues marketing spend increases (Score 50)
Per a recent Q4 earnings call, recently-acquired pet nutrition brand. The company also recently partnered with Rev1 to expand entrepreneur engagement and food tech startups, and it collaborated with Neil Patrick Harris for a Facebook Live comedy show.
Smuckers also recently announced the sale of its Pillsbury, Martha White, Hungry Jack, White Lily and Jim Dandy brands (its US baking business, essentially) to Brynwood Partners. The sale is intended to aid Smuckers' efforts to focus more intently on its coffee, snack and pet food brands in the future. The sale does not include its Canadian baking business, nor does it include Pillbury's refrigerated and frozen dough lines, which are owned by General Mills.
The company tends to invest most in TV, digital, outdoor, print, radio, and social media marketing per Kantar.
Read more specific data about Smuckers' recent national TV commercial spend, as iSpot reports, below. The company has already surpassed its total 2017 spend.
|Brand||YTD 2018||Total 2017||Total 2016|
|Folgers||$17.2 million||$14.0 million||$22.0 million|
|Jif||$20.2 million||$13.9 million||$11.5 million|
|Smuckers||$1.8 million||$4.9 million||$13.3 million|
|Total||$39.2 million||$32.9 million||$46.8 million|
According to Pathmatics, a year-to-date (YTD) digital display spend of $680,200 has generated 75.8 million impressions, with most (82%) ads placed site direct on destinations including thrillist.com, walmart.com, nbcnews.com, and today.com. Last year, Smuckers' full spend amounted to $4.3 million and increased fom $4.0 million in 2016.
Creative work has been handled by last year (so you know, shout out to any readers who have info for us!).