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Deutsch, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (212) 981-7600
Main Fax (212) 981-7525
Primary Address
330 West 34th Street
13th & 14th Floor
New York, NY 10001
USA

Deutsch, Inc. Contacts

Contacts (5/61)
Name Title State
Linda S. Chairman NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 981-7600
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 330 West 34th Street
13th & 14th Floor
New York, NY
10001
USA

Val D. President NY
Donny D. Chairman NY
Tom E. Chief Financial Officer NY
Erica G. Partner & Chief Operating Officer NY

Client Relationships


Brand Service From To Media Spend
****** Creative, Digital, Social 2013 present *
****** Creative, Digital, Social 2013 present *****
******** ***** *********** AOR - creative unknown present ********
********-***** *********, ***. Creative, Digital, Social 2016 present ********
****** Creative, Digital, Media Buying, Media Planning, Social 2009 present *

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WinmoEdge

Score 89 - Review Imminent: #166 Outback Steakhouse names new CMO


Outback has been undergoing a brand repositioning the last year, starting with the "Steak Authority" campaign last spring. The goal of this initiative was not only a brand repositioning, but also to increase lunch revenue, so sellers should keep this in mind when reaching out. In addition to touting its lunch menu, Outback traditionally airs advertising support around celebration occasions, such as Mother's and Father's Day. Most targeting - both TV and digital - is targeted to its male audience through sports sites/events.

Agency readers - a new CMO is the No. 1 indicator that an agency review will occur. For Outback, it is most likely that creative will be first on the cutting board (currently handled by IPG's , New York has handled Bloomin’ Brands media planning and buying since 2015. Keep in mind, too, that Chris Brandt joined Outback parent Bloomin' Brands as chief brand officer last summer.

Additional Information

Experience: Gina Collins most recently served as CMO for struggling Build-A-Bear, but left the retailer in February after the company significantly reduced her role (more e).

Media Spend: Kantar Media reports that Q1 2017 measured media spend is $17 million, up 11% from Q1 2016.

National TV Spend: According to

For full 2016, Outback spent $73.1 million on national TV ads. 

Digital Breakdown: YTD, Pathmatics reports that Outback has spent $340,000 on digital display ads (9 million impressions). The majority of these ads have been online video (89%), with some desktop spots, as well (11%). Most have been placed site direct (99%) on sites such as nba.com, espn.com, ncaa.com, pga.com and bleacherreport.com. 

This is a decrease from the same period last year, when Outback spent almost $2 million (81.4 million impressions).

Outback spent $3.4 million on digital display ads for full 2016 (161.3 million impressions).

Outback Steakhouse
2202 North Westshore Blvd.
Suite 500
Tampa, FL 33607
(813) 282-1225

Stephanie Gutierrez
Head, Marketing
(813) 282-1225
stephaniegutierrez@bloominbrands.com

Chris Brandt
Chief Brand Officer - Bloomin' Brands
(813) 282-1225
chrisbrandt@bloominbrands.com

Ana Malmqvist
Vice President, Product Marketing - Outback Steakhouse
(813) 282-1225
‚Äč@bloominbrands.com