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Digitas | Agency Profile, Contacts, AOR, Client Relationships




Service: digital

Main Telephone
(212) 610-5000
Primary Address
375 Hudson Street
16th Floor
New York, NY 10014
USA

Digitas Contacts

Contacts (5/38)
Name Title State
Linda P. Chief Growth Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 610-5000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 375 Hudson Street
16th Floor
New York, NY
10014
USA

Atit S. Chief Creative Officer NY
Clinton S. Managing Director & Chief Media Officer - North America NY
Nathalie H. Executive Vice President & Head, Design - North America NY
Michelle T. Executive Vice President & Head, New Business & Marketing - North America NY

Client Relationships


Brand Service From To Media Spend
**** ****** Creative 2018 present *
*** media buying & planning 2003 present ******
********* Creative 2019 present *
*******, ***. Social 2018 present ********
******'* ******* Creative 2019 present *

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WinmoEdge

On the Brink: CVS consolidates media account after merging with Aetna (Score 65)


Following a review that started in March, Digitas. Aetna previously worked with Mindshare.

Per Kantar, CVS and Aetna respectively spent roughly $126 million and $33 million on measured US media last year.

View national TV and digital display spend for both companies below (courtesy of Adbeat).

Brand YTD (TV) 2018 (TV) 2017 (TV) Past Year (DD) Past 2 Years (DD) Top Network Top Site Destinations
CVS $190,935 $0 $43,535 $24.1 million $37.4 million Direct (67%)

webmd.com, youtube.com, medicinenet.com, yahoo.com and rxlist.com

Aetna $132,028 $2.7 million $1.6 million $122,100 $1.3 million Google (49%)

shareably.net, littlethings.com, cnn.com, fashionbeans.com and accuweather.com

Total $322,963 $2.7 million $1.6 million $24.1 million $38.7 million x x

 

 

CVS's target demographic primarily consists of female

Agency & martech readers - since reviews often follow one another, reach out soon for potential creative work. Competition will include Ogilvy, Aetna's since 2012. Average agency tenure is typically 3-4 years.