Digitas | Agency Profile, Contacts, AOR, Client Relationships
|Main Telephone||(212) 610-5000|
|Main Fax||(212) 350-7850|
|Paul D.||Chief Media and Growth Officer, International Region||NY|
Sample of Associated Brands
|Linda P.||Chief Growth Officer||NY|
|Atit S.||Chief Creative Officer||NY|
|Clinton S.||Managing Director & Chief Media Officer - North America||NY|
|Michelle T.||Executive Vice President & Head, New Business & Marketing - North America||NY|
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Millennial, Gen-Z Media Opps: American Express continues digitization efforts
Per its recent investor day transcript, American Express (AmEx) has turned its focus towards digital marketing in order to drive efficiency and channel optimization. It also continues to invest in content personalization, both for businesses and for individual consumers.
In order to assist with these objectives, AmEx promoted Arun Yang from business development & strategy director to digital engagement & measurement VP (February), Clayton Ruebensaal from global brand management & design SVP to global B2B marketing EVP (January) and Nick Jablonski from consumer marketing director to product marketing VP (January).
**Note: We were unable to confirm Jablonski's and Ruebensaal's emails at the time of publication. We'll keep you posted as we learn more.**
AmEx's top spending period is typically Q4, and it tends to invest in TV, digital, outdoor, experiential, print, radio and social. Roughly 50% of the company's new customers are millennials, but it's starting to target more Gen-Z. This target audience has a slight male skew. Recent co-brand partners include Hilton, Marriott and
According to iSpot, a YTD national TV spend of $21.3 million has targeted millennials (see chart right). AmEx's 2018 spend increased to $185.2 million from that of $100.8 million in 2017.
Within the past 12 months, Adbeat reports the company has spent $53.3 million on digital display placed mostly through direct (66%) and Google (23%) networks onto sites such as buzzfeed.com, youtube.com, msnbc.com, vox.com and axs.com. Spend during the prior 12-month period totaled $29.7 million.
Digitas continues to manage digital.