|Linda P.||Chief Growth Officer||NY|
Sample of Associated Brands
|Atit S.||Chief Creative Officer||NY|
|Clinton S.||Managing Director & Chief Media Officer - North America||NY|
|Nathalie H.||Executive Vice President & Head, Design - North America||NY|
|Michelle T.||Executive Vice President & Head, New Business & Marketing - North America||NY|
Who is the Chief Growth Officer of Digitas?
What is the email of the Chief Creative Officer of Digitas?
What is direct phone of the Managing Director & Chief Media Officer - North America of Digitas?
Who is the Creative agency of Digitas?
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On the Brink: CVS consolidates media account after merging with Aetna (Score 65)
Following a review that started in March, Digitas. Aetna previously worked with Mindshare.
Per Kantar, CVS and Aetna respectively spent roughly $126 million and $33 million on measured US media last year.
View national TV and digital display spend for both companies below (courtesy of Adbeat).
|Brand||YTD (TV)||2018 (TV)||2017 (TV)||Past Year (DD)||Past 2 Years (DD)||Top Network||Top Site Destinations|
|CVS||$190,935||$0||$43,535||$24.1 million||$37.4 million||Direct (67%)||
webmd.com, youtube.com, medicinenet.com, yahoo.com and rxlist.com
|Aetna||$132,028||$2.7 million||$1.6 million||$122,100||$1.3 million||Google (49%)||
shareably.net, littlethings.com, cnn.com, fashionbeans.com and accuweather.com
|Total||$322,963||$2.7 million||$1.6 million||$24.1 million||$38.7 million||x||x|
Agency & martech readers - since reviews often follow one another, reach out soon for potential creative work. Competition will include Ogilvy, Aetna's since 2012. Average agency tenure is typically 3-4 years.