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Digitas | Agency Profile, Contacts, AOR, Client Relationships




Service: digital

Main Telephone (212) 610-5000
Main Fax (212) 350-7850
Primary Address
355 Park Avenue, South
New York, NY 10010
USA

Digitas Contacts

Contacts (5/42)
Name Title State
Scott D. Chief Content Officer - North America NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 610-5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 355 Park Avenue, South
New York, NY
10010
USA

Paul D. Chief Media Officer, International NY
Jill K. Chief Marketing & Communications Officer NY
Clinton S. Chief Media Officer - North America NY
Linda P. Chief Integration Officer NY

Client Relationships


Brand Service From To Media Spend
*****, ***. digital unknown present ********
******** ******* ******** digital unknown present ******
******** ******* ****, ********* & ****** ******** digital unknown present *
******** ******* ******* digital 1980 present *********
******** ******* ******** **** Digital unknown present ********

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WinmoEdge

Score 98 - Review Imminent: #6 Under Armour CMO departs amid continued struggles


Vulnerable Account Index (VAI) in 2016.

According to the

CEO Kevin Plank, who recently brought on Patrik Frisk as president and COO, mentioned during the recent Q3 earnings call that 2017 was a "reset year" for the company. Plank mentioned a "confluence of events" in North America that have contributed to losses, including bankruptcies and store closures, declining productivity, traffic and shifting fashion preferences. He added that US expects the difficult North American wholesale environment to continue into 2018 and, as such, the company is assessing its distribution model to "optimize wholesale partnerships along with the D2C business." To sum up, he said "we are incredibly disappointed with our 2017 performance."

Fashion-focused Sportstyle, formerly known as Under Armour Sportswear, is showing "strong traction," but has not yet reached a meaningful scale, per Frisk. Early reads on the collection, however, "give us confidence that we're taking the right steps towards creating balance...to better align with ongoing trends." In this vein, Frisk mentioned that consumer insights - "an area that we see as a tremendous opportunity to both strengthen and elevate" - will be a central piece of its go-to-market strategy in 2018. Therefore, UA has recently begun work on a consumer segmentation study, targeting more than 20,000 people globally, as well as "tens of millions" of active users in UA's Connected Fitness community,

CFO Dave Bergman reported that Q3 revenue was down 5% to $1.4 billion. At a product level, apparel revenue decreased 8% (to $940 million), as growth in Golf and Sportstyle products was "more than offset" by declines in the outdoor, women's training and youth categories. Footwear was up 2% (bolstered by running and outdoor as basketball and youth declined); Accessories revenue was up 1% (driven by golf and men's training, but tempered by outdoor declines). This follows a similarly rough Q1 (more info 

UA is having issues courting Gen-Z through its youth business. In order to counter this, Plank said UA is "doubling down" on selling compelling product and segmenting its offerings better around different retailers and working on creating demand for its products. Sellers with a youth focus should look for more dollars to shift to this segment in 2018. Plank said that "youth is a great indicator for us" and acknowledged current "pull problems" with consumers, trends it is looking to reverse. 

Per Get more information on 2017 spend here. For the last few years, UA's digital display spend has been weighted to Q3-Q4, but current struggles and a new marketing lead will likely shift media and spending strategy over the next few years.

As with digital display spend, iSpot reports that UA has also reduced national TV spend in 2017 - down to $4.6 million from $12.6 million in 2016. See chart for 2017 show targeting. In this channel, spend has traditionally been highest in Q2 (and secondarily, Q4). Note that this Q2 spend was pushed back in 2017, but sellers should nonetheless seek out potential Q2 2018 TV dollars here. 

Agency readers - UA's roster has, much like its revenue and marketing spend, been in flux this year. We heard in July that Omnicom's fall of 2016, meaning they could have the inside track on digital media work.

Droga5 is still UA's AOR, but it is my duty to you to speculate how much longer this relationship will last. When a new CMO joins (or is promoted), the current struggles are likely to lead them to evaluate all relationships and strategy.