Grey Group | Agency Profile, Contacts, AOR, Client Relationships
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|Main Telephone||(212) 546-2020|
|Main Fax||(212) 546-2001|
Grey Group Contacts
|Jim H.||Executive Chairman||NY|
Sample of Associated Brands
|Owen D.||Chief Communications Officer||NY|
|Lisa F.||Chief, Staff||NY|
|Joe L.||Global Chief Executive Officer, Shopper Marketing||NY|
|Chris E.||Chief Financial Officer||NY|
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Campaign Imminent Rumor - TJ Maxx creative review underway?
We've received a tip from another awesome reader that off-price retailer , NYC as creative AOR.
With a new campaign on the way possibly on the way as soon as Q4, female-focused sellers should stay top-of-mind for TJ Maxx winter holiday revenue, as well. However, given the timing of this review, keep in mind that new ads may not break until the spring retail period.
Agencies - We're told the review is already well underway, So, hopefully agency readers already started engaging TJ Maxx decision makers earlier this year, when we said a review could be on the way. but it's unclear whether WPP's Grey, NYC, TJ Maxx's creative lead since 2009, is defending.
Don't fret. It may not be too late to win work here. Marshall's could be next up for a review, if TJX isn't consolidating that account and Maxx with one agency. Your competition will likely include Publicis's new HomeSense brand, though I have a feeling the latter will be handled by Homegoods' agency team. We'll keep you posted as we learn mroe.
Media Spend: At $78.5 million on measured media last year, TJMaxx is TJX's top advertiser. Broadcast makes up almost all of the retail brand's budget, according to Kantar Media.
TV Breakdown: $57.4 million has gone to national TV ads since last August (see show targeting right), almost all of which was directed to two flights: March-June and Sept-November.
This is up from the $46.8 million spent over the same period a year earlier, when ads followed the same flight pattern.
Digital Breakdown: TJ Maxx spends reletively little on display, with $1.2 million garnering 63.3 million impressions since last August. About 75% of these impressions were desktop banners bought direct from various Comcast NBC sites such as nbc.com, eonline.com, fandango.com, nbcnews.com and bravotv.com.
Other top targeted sites include ticketmaster.com, popsugar.com, refinery29.com, livenation.com, youtube.com and rottentomatoes.com.
The TJX Companies, Inc.
770 Cochituate Road
Framingham, MA 01701
Katherine Godfrey Beede
Senior Vice President & Director, Marketing
Direct Dial: (508) 390-3863
Digital Media Manager