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Grey Group | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (212) 546-2020
Main Fax (212) 546-2001
Primary Address
200 Fifth Avenue
Fourth Floor
New York, NY 10010
USA

Grey Group Contacts

Contacts (5/94)
Name Title State
Jim H. Executive Chairman NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 546-2020
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 200 Fifth Avenue
Fourth Floor
New York, NY
10010
USA

Owen D. Chief Communications Officer NY
Lisa F. Chief, Staff NY
Joe L. Global Chief Executive Officer, Shopper Marketing NY
Chris E. Chief Financial Officer NY

Client Relationships


Brand Service From To Media Spend
*** ****** ********* Creative 2017 present *
**** creative unknown present *********
****** ************ creative 2007 present *********
***** AOR - creative 2013 present ********
******* creative unknown present *

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WinmoEdge

Campaign Imminent Rumor - TJ Maxx creative review underway?


 

We've received a tip from another awesome reader that off-price retailer , NYC as creative AOR.

With a new campaign on the way possibly on the way as soon as Q4, female-focused sellers should stay top-of-mind for TJ Maxx winter holiday revenue, as well. However, given the timing of this review, keep in mind that new ads may not break until the spring retail period. 

Agencies - We're told the review is already well underway, So, hopefully agency readers already started engaging TJ Maxx decision makers earlier this year, when we said a review could be on the way. but it's unclear whether WPP's Grey, NYC, TJ Maxx's creative lead since 2009, is defending.

Don't fret. It may not be too late to win work here. Marshall's could be next up for a review, if TJX isn't consolidating that account and Maxx with one agency. Your competition will likely include  Publicis's new HomeSense brand, though I have a feeling the latter will be handled by Homegoods' agency team. We'll keep you posted as we learn mroe. 

Additional Insight

Media Spend: At $78.5 million on measured media last year, TJMaxx is TJX's top advertiser. Broadcast makes up almost all of the retail brand's budget, according to Kantar Media. 

TV Breakdown: $57.4 million has gone to national TV ads since last August (see show targeting right), almost all of which was directed to two flights: March-June and Sept-November. 

This is up from the $46.8 million spent over the same period a year earlier, when ads followed the same flight pattern.

Digital Breakdown: TJ Maxx spends reletively little on display, with $1.2 million garnering 63.3 million impressions since last August. About 75% of these impressions were desktop banners bought direct from various Comcast NBC sites such as nbc.com, eonline.com, fandango.com, nbcnews.com and bravotv.com. 

Other top targeted sites include ticketmaster.com, popsugar.com, refinery29.com, livenation.com, youtube.com and rottentomatoes.com. 

The TJX Companies, Inc. 
770 Cochituate Road 
Framingham, MA 01701 
(508) 390-1000

Katherine Godfrey Beede
Senior Vice President & Director, Marketing
Direct Dial: (508) 390-3863
katherine_beede@tjx.com

Amy Jakubielski
Digital Media Manager
(508) 390-1000
amy_jakubielski@tjx.com