GroupM | Agency Profile, Contacts, AOR, Client Relationships
Service: agency management
|Main Telephone||(212) 297-8181|
|Main Fax||(212) 297-8120|
|Joe B.||Managing Partner, Brand Safety - Americas||NY|
Sample of Associated Brands
|Stuart D.||Chief Financial Officer - North America||NY|
|Susan S.||Chief Digital Investment Officer||NY|
|Scott K.||Managing Partner & Director, Print||NY|
|Kristin M.||Chief Talent Officer - North America||NY|
|********||media buying & planning||2013||present||*******|
|***** *****||AOR - media buying & planning||2013||present||*|
|****** *****||media buying & planning||unknown||present||*|
|****||media buying & planning||2013||present||*|
|**** **********, ***.||media buying & planning - print||2011||present||*****|
Who is the Managing Partner, Brand Safety - Americas of GroupM?
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Consumer Opps: San Pellegrino launches sparkling new campaign
refreshed edition of its Taste Guide platform, developed in partnership with Bon Appetit, a premier culinary magazine. "S.Pellegrino has a long history of supporting the culinary arts and can be found in the best restaurants worldwide," said EVP and CMO Antonio Sciuto. "With our 2018 Taste Guide platform and the launch of our new sleek cans, we are helping consumers enhance even more moments in their life - from fine dining to a more casual meal occasion with loved ones."
So far this year, iSpot reports that SP has spent $2 million on the new spot, with national TV commercials targeting shows such as Top Chef, America's Got Talent, The Chew, The View, and The Bachelorette (see targeting right). The brand has already exponentially increased its total 2017 spend of $262,570, which had dropped a bit from $281,273 the previous year.
According to Pathmatics, a year-to-date (YTD) digital display spend of $403,500 has generated roughly 31.7 million impressions, with most ads placed site direct (98%) on destinations including eonline.com, bravotv.com, youtube.com, epicurious.com, and travelandleisure.com. Last year, SP's full spend decreased to $2.9 million from $4.8 million in 2016.
Media buying and planning have been handled by GroupM since 2013, a good bit longer than average agency tenure (3-4 years).