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GroupM | Agency Profile, Contacts, AOR, Client Relationships




Service: agency management

Main Telephone (212) 297-8181
Main Fax (212) 297-8120
Primary Address
Three World Trade Center
175 Greenwich Street
New York, NY 10007
USA

GroupM Contacts

Contacts (5/55)
Name Title State
Joe B. Managing Partner, Brand Safety - Americas NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 297-8181
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Three World Trade Center
175 Greenwich Street
New York, NY
10007
USA

Stuart D. Chief Financial Officer - North America NY
Susan S. Chief Digital Investment Officer NY
Scott K. Managing Partner & Director, Print NY
Kristin M. Chief Talent Officer - North America NY

Client Relationships


Brand Service From To Media Spend
******** media buying & planning 2013 present *******
***** ***** AOR - media buying & planning 2013 present *
****** ***** media buying & planning unknown present *
**** media buying & planning 2013 present *
**** **********, ***. media buying & planning - print 2011 present *****

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WinmoEdge

Consumer Opps: San Pellegrino launches sparkling new campaign


refreshed edition of its Taste Guide platform, developed in partnership with Bon Appetit, a premier culinary magazine. "S.Pellegrino has a long history of supporting the culinary arts and can be found in the best restaurants worldwide," said EVP and CMO Antonio Sciuto. "With our 2018 Taste Guide platform and the launch of our new sleek cans, we are helping consumers enhance even more moments in their life - from fine dining to a more casual meal occasion with loved ones."

The brand tends to invest the most in TV, digital display, and social media marketing and typically spends the most during Q2-Q3.

So far this year, iSpot reports that SP has spent $2 million on the new spot, with national TV commercials targeting shows such as Top Chef, America's Got Talent, The Chew, The View, and The Bachelorette (see targeting right). The brand has already exponentially increased its total 2017 spend of $262,570, which had dropped a bit from $281,273 the previous year.

According to Pathmatics, a year-to-date (YTD) digital display spend of $403,500 has generated roughly 31.7 million impressions, with most ads placed site direct (98%) on destinations including eonline.com, bravotv.com, youtube.com, epicurious.com, and travelandleisure.com. Last year, SP's full spend decreased to $2.9 million from $4.8 million in 2016.

Media buying and planning have been handled by GroupM since 2013, a good bit longer than average agency tenure (3-4 years).