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Harrison & Star, Inc. | Agency Profile, Contacts, AOR, Client Relationships


Service: branding, healthcare specialty

Main Telephone
(212) 727-1330
Primary Address
75 Varick Street
Sixth Floor
New York, NY 10013
USA

Harrison & Star, Inc. Contacts

Contacts (5/30)
Name Title State
Liz K. Chief Strategic Officer & Executive Vice President NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 727-1330
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 75 Varick Street
Sixth Floor
New York, NY
10013
USA
Jennifer O. Chief Executive Officer NY
Terese K. Executive Director & Chief Strategy Officer NY
Glenn B. Creative, Art Director NY
Darwin I. Art Supervisor NY

Client Relationships

Current Past

Brand Service From To Media Spend
******* Creative *
******* Creative *
******, ***. Creative, Social *
***** *********** ** ***** ******* Creative *
*********, ***. Creative *

See Winmo sales intelligence in action

WinmoEdge

Genentech hires first-ever CMO (Score 63)


Sales lead: This company created two new marketing positions to improve engagement and digital marketing. 

  • Genentech created a new position by naming Erica Taylor its first-ever CMO. 
    • Taylor joined the company in 2021 as head of oncology strategy & chief of staff.
  • It hired Ozgun Demir as the first digital marketing head. 
    • Demir most recently served as executive director and head of digital strategy at Novartis Oncology. 

Genetech's target demographic: Cancer patients 

The company will likely:

  • Increase ad spend
  • Revise its marketing strategy
  • Review its current agency roster

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • 2022 spend: Genentech spent around $34.5k on national TV ads in 2022. 
  • 2021 & 2020 spend: Full-year spend equaled $31.3k in 2021.
    • It did not allocate any budget toward this channel in 2020. 
  • 2022 ad programming: It placed ads during programming such as Women's College Basketball, College Basketball, Basketball Postgame Report, 24 horas, and Cantinflas Show. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • 2022 spend: Genentech spent nearly $4.6m on digital display ads in 2022. 
  • 2022 data: 504.1m impressions via desktop video (27%), Instagram (20%), Facebook (20%), Twitter (20%), desktop display (7%), and mobile display (6%). 
  • 2020 & 2021 spend: Full-year spend fell by 55% from $6.9m in 2020 to $3.1m in 2021. 
  • Ad location: It placed 99% of these ads directly onto sites such as twtich.tv, instagram.com, facebook.com, twitter.com, and health.com. It placed 1% of these ads through multiple indirect channels onto sites such as twitch.tv, healthgrades.com, yahoo.com, weather.com, and fandom.com. 

Additional channel insights  

  • Genentech also utilizes OOH and local broadcast. 

Agency analysis:

Insight Sources: Broadcast insights estimated by Kantar.