As you're well aware, an outside CMO hire is the number one harbinger that an agency review will occur. So, agencies with fashion and/or luxury lifestyle experience should begin reaching out to let Woloshin know you're interested; she should be most receptive to pitches now.
Your competition will likely include Havas Media Group, which has been on the account since at least 2012. We predict a review in the next six-to-nine months.
Sellers - Marc uses digital, TV, social, earned media, out-of-home, print, experiential and sponsorship. Their 2017 budget increased - Q1-Q3 spend of $6.5 million versus a full 2016 spend of $5.5 million, according to Kantar - but most of that went to digital and print.
Kantar notes that Q1-Q3 print spend was $6.2 million, whereas full 2016 print spend was $5.1 million.
Pathmatics reports a full 2017 spend was $753,000, up $85,300 from 2016. Ads were primarily placed direct, and top ad destinations included vice.com, allure.com, bustle.com, vanityfair.com and whowhatwear.com.
Nothing was spent on digital and national TV YTD, which is strange considering their is usually a spike in spending during Q1. However, Marc Jacobs just RuPaul's Drag Race All Stars 3 (which thrilled my editor to no end).
So, sellers with high ROI through print and digital should start reaching out to try and secure revenue. Top spending periods are Q1 and Q3, and Marc appeals primarily to affluent millennial women.