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Havas Media Group | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (646) 587-5000
Main Fax (646) 587-5005
Primary Address
200 Hudson Street
New York, NY 10007
USA

Havas Media Group Contacts

Contacts (5/106)
Name Title State
Shane A. President - North America NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (646) 587-5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 200 Hudson Street

New York, NY
10007
USA

Jason K. Executive Vice President & Chief Investment Officer NY
Peter M. Chief Executive Officer NY
Colin K. Chief Executive Officer, North America NY
Peter S. Chief Intelligence Officer NY

Client Relationships


Brand Service From To Media Spend
** **** media buying & planning unknown present *
****** ********** AOR - media buying & planning 1999 present *
******** **** ********** & ******** ********* media buying & planning 2012 present *
****** & *****, ***. Media Buying, Media Planning 2018 present *******
*******-***** ****** ******* Media Buying, Media Planning 2017 present *******

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WinmoEdge

Score 60 - On the Brink: TAG Heuer hires new marketing head


LVMH, has hired Andrea Soriani as their new marketing VP. Prior to this assignment, he worked as the head of marketing and communications at Ferrari for 14 years. 

An outside marketing decision maker hire is the top harbinger that an agency review will occur. Soriani has been in the position since October, so start pitching. Agencies and martech readers with luxury jewelry and watch experience should have an advantage securing work. Note that TAG, known more for their Men's business, has been featuring more women in their latest ads and social media content lately.

Competition for work may include Rokkan (digital and social).

Sellers - While TAG runs digital and TV ads, their top marketing channels are outdoor, sponsorship, earned/owned media and experiential. Kantar Media reports that their measured media spend in the first half of the year was $904,483, 92% of which went to outdoor.

As for national TV spend, TAG mostly runs with sponsorship partners like Major League Soccer (see chart right). 

On the display front, Pathmatics reports that TAG has spent $2 million on ads, 99% of which were bought direct from sites such as youtube.com, cloudfront.net and wired.com. 2016's display spend was only $426,600 and the top three targeted sites were all ESPN subsidiaries. 

As such, sellers with high reach among upscale millennial men should reach out and secure revenue. However, as noted, it looks like TAG wants to reach more women. Their top ad spending periods are Q2 and Q4.