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Havas Media Group | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (646) 587-5000
Main Fax (646) 587-5005
Primary Address
200 Hudson Street
New York, NY 10007
USA

Havas Media Group Contacts

Contacts (5/104)
Name Title State
Shane A. President - North America NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (646) 587-5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 200 Hudson Street

New York, NY
10007
USA

Jason K. Executive Vice President & Chief Investment Officer NY
Peter M. Chief Executive Officer NY
Colin K. Chief Executive Officer, North America NY
Peter S. Chief Intelligence Officer NY

Client Relationships


Brand Service From To Media Spend
****** ********** AOR - media buying & planning 1999 present *
******** **** ********** & ******** ********* media buying & planning 2012 present *
****** & *****, ***. Media Buying, Media Planning 2018 present ********
*******-***** ****** ******* Media Buying, Media Planning 2017 present *******
******* *********** ** ******* media buying & planning unknown present ********

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WinmoEdge

Account in Jeopardy Update: Marc Jacobs International launches new a new TV spot (Score 70)


Update: Maybe you remember the new Daisy perfume from Marc Jacobs I mentioned in the last update? I said the marketing for it would be expand beyond social media? Well, it doesn't matter too much because I was correct in my prediction. A TV spot for the perfume, along with some digital ads, have begun to run. 

iSpot reports the new TV spot - "Beach" (above) - has totaled $1.2 million since it began airing 5/3. It is airing on female oriented programming (see show targeting right). 

Pathmatics reports the new digital ads have totaled $73,500 since they began running 4/14. They are being placed direct onto popsugar.com, makeupalley.com, seventeen.com and fabsugar.com. 

Read about the rest of their recent spend below, as well as their marketing exec changes. 


Below was originally published 4/19:

Luxury apparel brand Marc Jacobs International named Debbie Woloshin as their new CMO, effective in February. Her experience includes CMO of The Frye Company, SVP of marketing at Ann Taylor and SVP of marketing at The Jones Group. 

As you're well aware, an outside CMO hire is the number one harbinger that an agency review will occur. So, agencies with fashion and/or luxury lifestyle experience should begin reaching out to let Woloshin know you're interested; she should be most receptive to pitches now.

Your competition will likely include Havas Media Group, which has been on the account since at least 2012. We predict a review in the next six-to-nine months.

Sellers - Marc uses digital, TV, social, earned media, out-of-home, print, experiential and sponsorship. Their 2017 budget increased - Q1-Q3 spend of $6.5 million versus a full 2016 spend of $5.5 million, according to Kantar - but most of that went to digital and print. 

Kantar notes that Q1-Q3 print spend was $6.2 million, whereas full 2016 print spend was $5.1 million. 

iSpot reports a full 2017 spend was $3.9 million, down $2.5 million from 2016. The spots were played on female oriented programming (see show targeting right). 

Pathmatics reports a full 2017 spend was $753,000, up $85,300 from 2016. Ads were primarily placed direct, and top ad destinations included vice.com, allure.com, bustle.com, vanityfair.com and whowhatwear.com. 

Nothing was spent on digital and national TV YTD, which is strange considering their is usually a spike in spending during Q1. However, Marc Jacobs just RuPaul's Drag Race All Stars 3 (which thrilled my editor to no end).

So, sellers with high ROI through print and digital should start reaching out to try and secure revenue. Top spending periods are Q1 and Q3, and Marc appeals primarily to affluent millennial women.