Havas Media Group | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
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Havas Media Group Contacts
|Peter S.||Chief Data Officer||NY|
Sample of Associated Brands
|Shane A.||President - North America||NY|
|Greg J.||Global Chief Strategy Officer||NY|
|Colin K.||Chief Executive Officer, North America||NY|
|Jason K.||Executive Vice President & Chief Investment Officer||NY|
|***||Media Buying, Media Planning||2019||present||********|
|*** ***** ****||Media Buying, Media Planning||2019||present||***|
|*******||Media Buying, Media Planning||2019||present||********|
|****** **********||AOR - media buying & planning||1999||present||*****|
|**********||Media Buying, Media Planning||2019||present||********|
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Account in Jeopardy: Nature's Bounty hires new marketing lead, creative AOR (Score 71)
Wellness company Nature's Bounty (NB) has named Aileen Stocks its marketing SVP, effective July. Previously the VP at Pinnacle Foods, Stocks brings additional marketing leadership experience from Nestlé, where she most recently served as CMO. As CMO, Stocks prioritized digital and social media engagement, so sellers may want to focus on offering digital channels with her hire.
In July, marketing e-Commerce VP since 2018, Elyse Lindsey, departed for a marketing VP position at SmarTours. NB has also hired e-Commerce and digital general manager Gabe Mattingly, former e-Commerce VP at Bayer. Similar to Stocks, this hire also suggests the company will be pushing digital and e-Commerce channels.
According to iSpot, YTD national TV spend of $7.2 million has targeted various Gen-Z and boomer audiences (female skew - see targeting right). Spend for the same timeframe in 2018 only totaled $13.8 million; full 2018 spend decreased to $16.9 million from $19.5 million in 2017.
During the past 12 months, Adbeat reports that NB has spent $20,800 on digital display adverts placed primarily programmatically via Google ($15,900) on sites such as activebeat.com ($2,400), activebeat.co, drugstorenewc.com and readysethealth.com. This amount marks a 40% increase from the $14,900 spent within the prior 12-month period (Sept 2017-2018).
Per Kantar, NB spent nearly $17 million on measured US media during 2018 and $8.4 million in H1 2019. Spend usually spikes during Q4-Q1, so sellers should reach out soon to secure those last-minute ad dollars. Per StatSocial, NB seems to be successfully reaching its target demographic of Gen-X and boomer women, but it also reaches a significant number of millennials. Additionally, it just redesigned its kids' gummy vitamin packaging, so make sure to pitch ways to put the brand in front of parents.
Agency & martech readers - since, as you're well aware, DM hires and agency shifts often signal other agency reviews, reach out soon for potential media and/or digital work. Winmo states that your competition will include Havas, media AOR since 2012, much longer than average agency tenure (3-4 years).