Havas Media Group | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
- Main Telephone
- (646) 587-5000
- Main Fax
- (646) 587-5005
Havas Media Group Contacts
|Shane A.||President - North America||NY|
Sample of Associated Brands
|Jason K.||Executive Vice President & Chief Investment Officer||NY|
|Peter M.||Chief Executive Officer||NY|
|Colin K.||Chief Executive Officer, North America||NY|
|Peter S.||Chief Data Officer||NY|
|***||Media Buying, Media Planning||2019||present||********|
|*** ***** ****||Media Buying, Media Planning||2019||present||***|
|*******||Media Buying, Media Planning||2019||present||********|
|****** **********||AOR - media buying & planning||1999||present||*****|
|**********||Media Buying, Media Planning||2019||present||********|
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Traveler Media Opps: Choice Hotels launches campaign amid business traveler focus, potential digital shift
reportedly reach $1.7 trillion by 2022. To get those new features and investments on the mind of the corporate traveler, it launched a new national campaign.
"Our Business Is You" was created by Hospitality Net.
There should still be time to secure last-minute revenue from the campaign, so sellers should reach out. Then, try to secure revenue from Choice's five Sleep Inn locations in Texas in 2020.
Keep in mind Choice typically holds planning conversations in Q3 and buying conversations in Q2. While Choice wishes to increase engagement among business travelers, it does not wish to alienate its leisure traveler demographic, which consists primarily of millennials.
Choice typically uses an omnichannel strategy, a strategy unlikely to change anytime soon. However, we expect digital to become a larger part of the budget in the coming months and years since Choice is looking to expand its digital team. It is looking for a senior digital acquisition programs manager, a senior digital acquisition analyst and a digital marketing director.
iSpot reports a YTD national TV spend of $18.1m, and about $146,138 of that has been dedicated to the new campaign since it began airing 6/17. Spend in the same timeframe of 2018 totaled $16m, full 2018 spend totaled $38m and spend in 2017 totaled $34.6m. Targeting is typically diverse (see top shows right).
Adbeat reports digital display over the last 12 months has totaled $3.3m and been placed primarily via Google (39%), direct buy (29%) and Taboola (16%) onto sites like tripadvisor.com, axs.com, espn.com, goducks.com and go.com. Ads over the last 24 months have totaled $9.1m and been placed primarily via Google (38%), direct buy (35%) and Yieldmo (11%) onto sites like tripadvisor.com, usatoday.com, axs.com, midwestliving.com and yahoo.com.
The brand also typically uses outdoor, print and radio. Kantar reports outdoor and radio saw decrease from 2017 to 2018, but print saw increases.
Agency and martech readers -- Winmo states Havas has handled since media since 1999. Despite the lengthy tenure, it is unlikely to lose the account since Choice confirmed earlier in the year, when it hired McKinney, that it would continue to use the agency. There may be an opportunity to secure smaller work like digital and PR, though. We don't know who currently holds those accounts.