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Havas New York | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(212) 886-4100
Primary Address
200 Hudson Street
New York, NY 10013
USA

Havas New York Contacts

Contacts (5/26)
Name Title State
Shannon N. Chief Talent Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 886-4100
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 200 Hudson Street

New York, NY
10013
USA
Nukte T. Executive Strategy Director & Co- Head, Strategy NY
Tim M. Chief Strategy Officer & President NY
Frank M. Chief Financial & Operating Officer NY
Maggie C. Global Marketing & Brands Officer NY

Client Relationships

Current Past

Brand Service From To Media Spend
*** Creative, Digital, Media Buying, Media Planning, Social, Public Relations *
****** Creative *
*** ****** Creative *
*** **** Creative, Digital, Social *
****** & *****, ***. Creative *

See Winmo sales intelligence in action

WinmoEdge

NetJets renews sponsorship with the PGA Tour (Score 17)


Sales lead: Get in touch if you can offer sponsorship assistance. 

  • NetJets announced it has extended its partnership as the Official Private Jet Provider of the PGA Tour and PGA Tour Champions through 2028. 
  • NetJets will also provide marketing support and charitable contributions. 
  • NetJets sponsors over 40 current PGA Tour players. 
  • The company originally partnered with the Tour in 2014.

NetJets' target demographic: Affluent Gen-X & boomer men

The company will likely:

  • Invest in additional sponsorships
  • Review the agency roster (current relationships are past the three-year average) 
  • Continue shifting ad dollars around until it finds the optimal ROI

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: NetJets has not allocated any budget toward national TV ads so far this year. 
  • 2021-2022 spend: Full-year spend fell by 62% from $2.3m in 2021 to $884.3k in 2021. 
  • Ad programming: It placed ads during programming such as PGA Tour Golf, Golf Central, Squawk Box, PGA Tour Originals, and 148th Kentucky Derby.

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: NetJets spent approximately $695.4k on digital display ads YTD, a 73% increase from $403.6k spent in this channel during the same time period of 2022. 
  • YTD data: 72.5m impressions via desktop display (64%), YouTube (33%), and mobile display (2%). 
  • 2021-2022 spend: Full-year spend dropped by 74% from $1.8m in 2021 to $468.1k in 2022. 
  • Ad location: It placed 99% of these ads directly onto sites such as flightaware.com, youtube.com, and pgatour.com. It placed 1% of these ads indirectly through Google AdX+AdSense onto sites such as aol.com, buzzfeed.com, espn.com, independent.co.uk, and abcnews.go.com. 

Additional channel insights  

  • Vivvix: NetJets also invests in OOH, print, radio, and local broadcast. 
  • Top podcasts sponsored: Global News Podcast, The Economist Podcasts, Football Daily, Newscast, and Newshour. 

Agency analysis:

  • Opportunity: I advise readers to offer PR, creative, or sponsorship assistance. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Podchaser.