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Horizon Media, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 220-5000
Main Fax (212) 916-8685
Primary Address
75 Varick Street
New York, NY 10013
USA

Horizon Media, Inc. Contacts

Contacts (5/282)
Name Title State
Bill K. Founder, President & Chief Executive Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 220-5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 75 Varick Street
New York, NY
10013
USA

Vinnie O. Executive Vice President & Chief Operating & Financial Officer NY
Cliff C. Executive Vice President & Chief Information Officer NY
Stephen H. Chief Marketing Officer NY
Richard S. Dean - Learning NY

Client Relationships


Brand Service From To Media Spend
*&* ******** media buying & planning 1992 present *******
*** ******** ********, ***. Media Buying, Media Planning 2018 present ********
**** ************* Media Buying, Media Planning unknown present *******
*****.*** Media Buying, Media Planning unknown present ******
********* Media Planning 2016 present *

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WinmoEdge

Q2 Male Media Opps: Modelo adds UFC sponsorship deal to advertising mix (Score 42)


Modelo CMO Jim Sabia told The Denver Post: "They [UFC] want to get more into multicultural consumers. We all benefit. They're going to help take our brand into the general market consumer household." He added that brand activation is a focus for Modelo as it is "something that will be different frankly, more robust than we've seen in the past."

This sponsorship marks a continued increase in advertising investments for Modelo, which it began with the NBA finals in early June. Ogilvy. Since debuting on national TV in March, the campaign has aired consistently and TV spend YTD is $69.9 million - up from $45.3 million spent during the same period last year, according to iSpot.  For the past two years, Modelo's TV spend is highest from March through the end of the year, so sellers should be looking a few months ahead for the most revenue. See chart for 2017 show targeting.

Per Pathmatics, Modelo has spent $$143,000 on digital display ads YTD (7.1 million impressions). This is down from the same period last year, when $238,000 was spent in this channel. Get more information about 2017 spend here. Note that for 2017, most digital display dollars were allocated to Q2, while 2016's dollars were weighted to Q3/Q4 (July to November).

Agency readers - Modelo's relationship with Ogilvy and Constellation's relationship with media AOR Horizon are both well-past average tenure (2.5-3 years). Therefore, the company could look to switch up its roster in 2018, especially if the marketing increases aren't perceived as having enough ROI to keep up with growth goals. The brand currently sits in "Future Possibility" on our VAI, so look for possible reviews in the next year.

Read more about Constellation's plans for its wine portfolio here