Horizon Media, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(212) 220-5000|
|Main Fax||(212) 916-8685|
Horizon Media, Inc. Contacts
|Bill K.||Founder, President & Chief Executive Officer||NY|
Sample of Associated Brands
|Stephen H.||Chief Marketing Officer||NY|
|Eric B.||Chief - WHERE||NY|
|Eileen B.||Chief Talent Officer & Executive Vice President||NY|
|Richard S.||Dean, Learning||NY|
|*&* ********||media buying & planning||1992||present||*******|
|**** *************||Media Buying, Media Planning||unknown||present||*******|
|*****.***||Media Buying, Media Planning||unknown||present||******|
|**** ****||Media Buying, Media Planning||unknown||present||*|
|*********||Media Buying, Media Planning||2016||present||*|
Who is the Founder, President & Chief Executive Officer of Horizon Media, Inc.?
What is the email of the Chief Marketing Officer of Horizon Media, Inc.?
What is direct phone of the Chief - WHERE of Horizon Media, Inc.?
Who is the media buying & planning agency of Horizon Media, Inc.?
Your personal LinkedIn™ network connections
On the Brink: Little Caesars promotes CMO, names marketing SVP amid spend increases (Score 66)
Pizza chain press release).
To fill the marketing vacancy, LC hired Jeff Klein as marketing SVP, effective April. Previously the global foodservice CMO at PepsiCo, Klein brings additional marketing leadership experience from companies such as Heinz, Frito-Lay and Cadbury.
Per Kantar, LC's spend typically spikes during Q1 and Q3, and it tends to invest in broadcast, digital, outdoor, print, radio and social. The restaurant's target demographic primarily consists of parents.
According to iSpot, a YTD national TV spend of $54.7 million has targeted millennials and Gen-X (see chart right). LC's 2018 spend increased slightly to $200.8 million from that of $198.2 million in 2017.
Within the past 12 months, Adbeat reports that the company has spent $43,400 on digital display placed mostly through MaxPoint (75%) onto site destinations including yellowpages.com, eater.com, yourdailydish.com, hawaiinewsnow.com and photobucket.com. Spend during the prior 12-month period totaled $17,600.
Since leadership shifts often signal reviews, agency and martech readers should reach out sooner than later for potential work. Competition will include Horizon Media, respective creative and media AORs since 2012. Remember average agency tenure is typically 3 to 4 years.