Horizon Media, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(212) 220-5000|
|Main Fax||(212) 916-8685|
Horizon Media, Inc. Contacts
|Bill K.||Founder, President & Chief Executive Officer||NY|
Sample of Associated Brands
|Stephen H.||Chief Marketing Officer||NY|
|Eric B.||Chief - WHERE||NY|
|Eileen B.||Executive Vice President & Chief Talent Officer||NY|
|Richard S.||Dean - Learning||NY|
|*&* ********||media buying & planning||1992||present||*******|
|**** *************||Media Buying, Media Planning||unknown||present||******|
|*****.***||Media Buying, Media Planning||unknown||present||******|
|**** ****||Media Buying, Media Planning||unknown||present||*|
|*********||Media Buying, Media Planning||2016||present||*|
Who is the Founder, President & Chief Executive Officer of Horizon Media, Inc.?
What is the email of the Chief Marketing Officer of Horizon Media, Inc.?
What is direct phone of the Chief - WHERE of Horizon Media, Inc.?
Who is the media buying & planning agency of Horizon Media, Inc.?
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Close Watch Update: Carvana continuing spend increases, focusing on TV and national (Score 50)
As testing phase, folks.) In the Q1 earnings call CFO Mark Jenkins said most of this would be through TV: "We will continue to expand our national TV advertising as a share spend." For context, right now, TV is about 50% of their paid spend, which totaled $55.7 million in 2017, and their marketing spend is going up year-over-year.
So, those of you with high ROI through TV should start reaching out to secure these bigger budgets. They don't have a top demographic, mostly just trying to reach everyone that could possibly need a car. Spend usually spikes from Q2-Q4.
And, if TV isn't your thing, don't worry. CEO Ernie Garcia said they run through "every channel you can kind of think of." According to SEC filings, this includes things like SEO, inventory site listing, retargeting, organic referral, display, out-of-home, digital radio, direct mail and branded pay-per-click channels.
iSpot reports a year-to-date (YTD) national TV spend of $23.5 million, which is already up from 2017's spend of $11.9 million and 2016's spend of $883,993. See show targeting right.
Pathmatics reports a YTD digital spend of $673,600, which was placed directly (44%) and via Google AdSense (55%) onto sites like youtube.com, reddit.com, walmart.com, slickdeals.net and listenonrepeat.com. Spend for 2017 totaled $6.1 million and spend for 2016 was only $634,100.
Agency readers - Since Carvana has its sights set on increased national advertising, it will need a national media shop and agency readers will surely have to compete with Olson Engage since 2015, putting them near average agency tenure.