Horizon Media, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(212) 220-5000|
|Main Fax||(212) 916-8685|
Horizon Media, Inc. Contacts
|Bill K.||Founder, President & Chief Executive Officer||NY|
Sample of Associated Brands
|Stephen H.||Chief Marketing Officer||NY|
|Eric B.||Chief - WHERE||NY|
|Eileen B.||Chief Talent Officer & Executive Vice President||NY|
|Richard S.||Dean, Learning||NY|
|*&* ********||media buying & planning||1992||present||*******|
|**** *************||Media Buying, Media Planning||unknown||present||******|
|*****.***||Media Buying, Media Planning||unknown||present||******|
|**** ****||Media Buying, Media Planning||unknown||present||*|
|*********||Media Buying, Media Planning||2016||present||*|
Who is the Founder, President & Chief Executive Officer of Horizon Media, Inc.?
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Score 49 - Future Possibility: Avon hires new marketing personnel to help turn around struggles
a deal with private investment firm Cerberus Capital Management, hired Chief Digital Officer Matt Prevost, who started in November following a tenure as senior operating executive at Cerberus Operations, and Director of Insights & Marketing Intelligence Francesca DeLisi Cruz, who started in April after a 11-year tenure at Colgate-Palmolive, most recently as associate director of consumer & marketing insights, global toothbrush division.
Although these personnel are not a new CMO (that position is still held by Elana Gold, who has been there since 2016) and Prevost is past the peak outreach period, changes may still be imminent. Remember, Avon hasn't been doing well in the US and Cerberus bought them with the sole of intention of helping them combat their struggles. Thus, changes in agency relationships seems due. Focus your pitches on high ROI digital and social channels. Competition in the will include media AOR won the work in 2016.
Sellers -- Avon is a female-focused, millennial-skewed brand, so those with high ROI amid that demographic will have the advantage. Their top spending periods fluctuate a bit, but there is usually a spike in Q1 and Q2.
iSpot reports nothing has been spent year-to-date (YTD) on national TV. Spend for 2017, which was spread evenly throughout the year, was $12.6 million and was aired on female-oriented programming (see show targeting right). Spend for 2016 totaled $3.4 million.
Pathmatics reports a YTD digital display spend of $6,400, a decrease from the $87,300 spent in the same timeframe of 2017. So far this year, ads are being placed direct (59%) and via Google AdSense (40%) onto sites like tulsaworld.com, slickdeals.net, wellandgood.com, deviantart.com and girlsgogames.com. However, last year, ads were placed direct (72%) and via Google AdSense (11%) onto sites like sheknows.com, marieclaire.com, snagajob.com, soaps.sheknows.com and yellowpages.com. Full 2017 spend was $149,700, and spend for 2016 was $2.1 million.
From 2016 to 2017, out-of-home increase from $125,734 to $193,070, print decreased from $3.6 million to $2.4 million and radio decreased from $774,521 to $510,670 (per Kantar). The brand also heavily relies on influencers and social media.