Horizon Media, Inc. | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(212) 220-5000|
|Main Fax||(212) 916-8685|
Horizon Media, Inc. Contacts
|Bill K.||Founder, President & Chief Executive Officer||NY|
Sample of Associated Brands
|Stephen H.||Chief Marketing Officer||NY|
|Eric B.||Chief - WHERE||NY|
|Eileen B.||Chief Talent Officer & Executive Vice President||NY|
|Richard S.||Dean, Learning||NY|
|*&* ********||media buying & planning||1992||present||*******|
|**** *************||Media Buying, Media Planning||unknown||present||******|
|*****.***||Media Buying, Media Planning||unknown||present||******|
|**** ****||Media Buying, Media Planning||unknown||present||*|
|*********||Media Buying, Media Planning||2016||present||*|
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Score 96 - Review Imminent: Vonage taps new CMO amid acquisitions, digital shift
Following the Vonage tapped Rishi Dave as their new CMO, effective September, replacing incumbent Ted Gilvar who has not yet started a new position. Dave will handle brand, demand generation, digital, communications, creative, events, advertising, media and sales channel enablement, but know that most of his experience lies with digital and data. Prior to this appointment, he served as CMO of data company Dun & Bradstreet, and prior to that, was executive director of digital marketing at Dell.
Vonage also promoted Thomas Matthew from digital marketing manager to senior digital marketing manager, effective April.
These changes bolster the company to "Review Imminent" status, so hopefully you started reaching out when we first reported; if not, get on it. Competition will include media agency since 2013, PMX. Focus pitches on digital since that is where the new personnel's experience lies and because budgets through the medium are going up (spend below). In addition, focus pitches on helping Vonage grow by leveraging their new products and services.
Earlier this year acquiring contact center as a service (CCaaS) provider NewVoiceMedia for $350 million, their biggest acquisition yet, so they can expand their services and join a market that's expected to grow 60% during the next four years to about $80 billion.
Vonage recently released their own chatbot, Vee, late in September.
Sellers -- spend declined over the past few years as a result of their switch from consumers to business customers, and these decreases will likely continue as they continue their string of acquisitions and switch to digital. However, there's still substantial budgets to secure if you have high digital ROI and can reach business decision makers (BDMs). Spend usually spikes during Q2 and Q3, but last year spend spiked during H1. Thus, it may be best to go after year round revenue instead.
iSpot reports the company hasn't spent anything on national TV YTD, and I wouldn't expect a return given their digital shift. But, just in case, they typically rely on male-focused shows (see targeting right). Spend in 2017 totaled $9.4 million and spend in 2016 totaled $21.7 million.
Pathmatics reports a YTD digital display spend of $465,000, an increase from the $233,000 spent in the same timeframe of 2017, a full 2017 spend of $402,000 and a 2016 spend of $1.5 million. This year ads are placed direct (67%), via Google AdSense (24%) and through various DSPs (9%) onto sites like community.spiceworks.com, macrumors.com, geek.com, techtarget.com and zdnet.com. Last year ads were placed direct (87%) onto sites like youtube.com, pcmag.com, techtarget.com, voip-info.org and extremetech.com.
From Q1 2017 to Q1 2018, broadcast decreased from $5.9 million to $0, search decreased from $901,217 to $412,692 and radio decreased from $378,640 to $0, whereas digital increased from $18,876 to $35,237 and out-of-home increased from $0 to $102,873 (per Kantar).