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Horizon Media, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 220-5000
Main Fax (212) 916-8685
Primary Address
75 Varick Street
New York, NY 10013
USA

Horizon Media, Inc. Contacts

Contacts (5/283)
Name Title State
Bill K. Founder, President & Chief Executive Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 220-5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 75 Varick Street

New York, NY
10013
USA

Stephen H. Chief Marketing Officer NY
Eric B. Chief - WHERE NY
Eileen B. Chief Talent Officer & Executive Vice President NY
Richard S. Dean, Learning NY

Client Relationships


Brand Service From To Media Spend
*&* ******** media buying & planning 1992 present *******
**** ************* Media Buying, Media Planning unknown present *******
*****.*** Media Buying, Media Planning unknown present ******
**** **** Media Buying, Media Planning unknown present *
********* Media Buying, Media Planning 2016 present *

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WinmoEdge

On the Brink: Little Caesars promotes CMO, names marketing SVP amid spend increases (Score 66)


Pizza chain press release).

To fill the marketing vacancy, LC hired Jeff Klein as marketing SVP, effective April. Previously the global foodservice CMO at PepsiCo, Klein brings additional marketing leadership experience from companies such as Heinz, Frito-Lay and Cadbury.

Per Kantar, LC's spend typically spikes during Q1 and Q3, and it tends to invest in broadcast, digital, outdoor, print, radio and social. The restaurant's target demographic primarily consists of parents.

According to iSpot, a YTD national TV spend of $54.7 million has targeted millennials and Gen-X (see chart right). LC's 2018 spend increased slightly to $200.8 million from that of $198.2 million in 2017.

Within the past 12 months, Adbeat reports that the company has spent $43,400 on digital display placed mostly through MaxPoint (75%) onto site destinations including yellowpages.com, eater.com, yourdailydish.com, hawaiinewsnow.com and photobucket.com. Spend during the prior 12-month period totaled $17,600.

Since leadership shifts often signal reviews, agency and martech readers should reach out sooner than later for potential work. Competition will include Horizon Media, respective creative and media AORs since 2012. Remember average agency tenure is typically 3 to 4 years.