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Horizon Media, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone
(212) 220-5000
Primary Address
75 Varick Street
New York, NY 10013
USA

Horizon Media, Inc. Contacts

Contacts (5/294)
Name Title State
Donald W. Chief Digital Officer & Executive Vice President NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 220-5000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 75 Varick Street

New York, NY
10013
USA

Vinnie O. Chief Operating & Financial Officer & Executive Vice President NY
Bill K. Founder, President & Chief Executive Officer NY
Gene T. Chief & Executive Vice President - Horizon Next NY
Eileen B. Chief Talent Officer & Executive Vice President NY

Client Relationships


Brand Service From To Media Spend
*&* ******** media buying & planning 1992 present *******
**** ************* Media Buying, Media Planning unknown present *******
*****.*** Media Buying, Media Planning unknown present ******
**** **** Media Buying, Media Planning unknown present *
******** ******** ****** media buying & planning unknown present *

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Who is the Chief Digital Officer & Executive Vice President of Horizon Media, Inc.?

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WinmoEdge

Score 54 - Close Watch: Popeyes seeking new CMO amid departure


Hope Diaz, CMO of 

According to iSpot, YTD national TV spend of $89.6 million has targeted various Gen-Z audiences (male skew; see targeting right). Spend for the same time period in 2018 totaled $82.5 million; full 2018 spend decreased to $112 million from $120.8 million in 2017.

During the past 12 months,

Since Popeyes tends to spend highly year-round, sellers with high ROI strategies among Gen-Z should offer space throughout the year. Focus on supporting its new a ton of social media engagement. Along with TV and digital display, Kantar reports that Popeyes uses OOH, print and radio. 

Agency & martech readers - since, as you know, a new CMO will likely review agency relationships, reach out soon to be top-of-mind when Popeyes finds a replacement. Focus on differentiating the brand from competitors like Chick-fil-A, McDonald's and Wendy's. In the past, Popeyes has worked with GSD&M (2008), per Winmo.