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Initiative | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 605-7000
Main Fax (212) 605-7200
Primary Address
100 West 33rd Street
Fourth Floor
New York, NY 10001
USA

Initiative Contacts

Contacts (5/125)
Name Title State
Amy A. Chief Executive Officer - US NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 605-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 West 33rd Street
Fourth Floor
New York, NY
10001
USA

David S. Chief Communications Design Officer NY
Hallie J. Chief Client Officer - US NY
Pele C. Chief Strategy Officer - US NY
Maureen B. Chief Investment Officer NY

Client Relationships


Brand Service From To Media Spend
* ** Media Buying, Media Planning 2017 present ********
*&* Media Buying, Media Planning 2016 *
******** **** Media Planning 2015 present ******
********** ********* ********, ***. AOR - media buying & planning unknown present *******
******** digital, media buying & planning unknown present ********

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WinmoEdge

Told Ya!, Campaign Imminent: UPS names new creative, media AORs amid expansion


After Wavemaker (media since 2017).

UPS decided last year to invest up to $7 billion to partnered with Latch in order to allow drivers to enter buildings when delivering packages. It named Chris Byrne, previously a Xerox SVP, as its global marketing VP (July).

Per Kantar, UPS's top spending period is Q4, and it invests in broadcast, digital, outdoor, print, radio and social media. It has a wide demographic with a female skew.

In 2018, iSpot reports that UPS spent $4.7 million on national TV targeting women (see chart right). This was the first time budget was allocated towards this channel since $6.5 million was spent in 2016.

According to Adbeat, within the past year, UPS has spent $584,100 on digital display placed mostly through Google (54%) and direct (46%) networks on destinations including wsj.com, topix.com, washingtonexaminer.com, und.com and ebay.com. This amount decreased significantly from the $1.2 million spent during the previous year.

Agency & martech readers - while agency reviews typically follow one another, UPS's work seems to be wrapped up for now. Prospect elsewhere.