Initiative | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(212) 605-7000|
|Main Fax||(212) 605-7200|
|Amy A.||Chief Executive Officer - US||NY|
Sample of Associated Brands
|Leah M.||Global Chief Experience Officer||NY|
|David S.||Chief Communications Design Officer||NY|
|Hallie J.||Chief Client Officer - US||NY|
|Pele C.||Chief Strategy Officer - US||NY|
|* **||Media Buying, Media Planning||2017||present||********|
|*&*||Media Buying, Media Planning||2016||*|
|******** ****||Media Planning||2015||present||******|
|********** ********* ********, ***.||AOR - media buying & planning||unknown||present||*******|
|********||digital, media buying & planning||unknown||present||********|
Who is the Chief Executive Officer - US of Initiative?
What is the email of the Global Chief Experience Officer of Initiative?
What is direct phone of the Chief Communications Design Officer of Initiative?
Who is the Media Buying, Media Planning agency of Initiative?
Your personal LinkedIn™ network connections
Campaign Imminent Update: Revlon moves creative in-house after media review
In the call, Perelman also discussed they would combat their declining sales by strengthening their brands (both new ones and existing ones) and "enhancing the avenues through which [they] communicate and connect with [their] consumers." They also wish to build e-Commerce, digital marketing and their data and analytics capabilities, all areas defined as "critical." Thus, even though we don't know when any new campaign will launch, make sure you're reaching out for dollars tied to this shift to the digital and mobile space. As usual, their primary demographic is female millennials and Gen-Z. Their top spending periods are Q1 and Q2.
Since we last reported, national TV spend has increased to $29.4 million and digital display spend has increased to $1.2 million (per Pathmatics, respectively), though top ad destinations and top targeted TV shows have remained the same. According to Kantar, Q1 2018 spend has totaled $9.6 million, a huge decrease from the the $25.4 million spent in Q1 of 2017. It has been allocated across broadcast ($9.5 million), digital ($71,696) and outdoor ($39,921).
Agency and martech readers -- since creative and media were just switched, it seems unlikely more reviews will follow. Prospect elsewhere.
Below was originally published 7/2:
After an extensive review (more last year. The company also found a new CEO, having appointed Debra Perelman in June.
So far this year, iSpot reports that the company has spent $25.5 million on national TV commercials targeting shows (female demographic skew) such as Love & Hip Hop: Atlanta, The Bachelor, Keeping Up With the Kardashians, Megyn Kelly Today, and Scandal (see targeting right). The consumer good company's total 2017 spend increased to $57.7 million from $53.1 million the previous year.
According to Pathmatics, Revlon's year-to-date (YTD) digital display spend of $1.1 million has generated 61.8 million with ads placed site direct on destinations including youtube.com, popsugar.com, walmert.com, realtor.com, cvs.com, and various YouTube channels. Revlon spent $13.3 million last year, having dropped from $16.5 million in 2016.
Agency & martech readers - while agency reviews typically follow one another, since has only been Revlon's creative AOR for about a year, the company should be covered for now.