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Initiative | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 605-7000
Main Fax (212) 605-7200
Primary Address
100 West 33rd Street
Fourth Floor
New York, NY 10001
USA

Initiative Contacts

Contacts (5/99)
Name Title State
Amy A. Chief Executive Officer - US NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 605-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 West 33rd Street
Fourth Floor
New York, NY
10001
USA

Leah M. Global Chief Experience Officer NY
Hallie J. Chief Client Officer - US NY
Pele C. Chief Strategy Officer - US NY
Maureen B. Chief Investment Officer NY

Client Relationships


Brand Service From To Media Spend
* ** Media Buying, Media Planning 2017 present ********
******** **** Media Planning 2015 present *******
********** ********* ********, ***. AOR - media buying & planning unknown present ********
*** Media Buying, Media Planning unknown present *
*** ****** Media Buying, Media Planning unknown present ********

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WinmoEdge

Score 89 - Review Imminent: Pizza Hut hires new chief brand officer, CMO


Long struggling several marketing changes at Pizza Hut within the last two years. 

Many down quarters, Blue 449 since 2011. 

Sellers - Pizza Hut's massive $220+ million traditional and digital ad budget has been up the past year, according to Kantar, as they work to bring customers back. National broadcast ads comprise the bulk of their budget. ISpot reports a 2017 national TV spend of $213.1 (see show targeting right). even wit the $213.4 million allocated in 2016.  

Pathmatics reports a 2017 display spend of $10.9 million, which was up about $2 million from 2016. Top ad destinations, all direct, were youtube.com, espn.com, yahoo.com, ign.com and snagajob.com. 

These spending increases should hold throughout 2018. Pizza Hut will continue to promote its new loyalty program. They recently unveiled a new partnership with Toyota

As such, millennial male-focused sellers should continue reaching out for revenue. Their top advertising period is Q4 (football season!), but they run a ton of ads all year.