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Initiative | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 605-7000
Main Fax (212) 605-7200
Primary Address
100 West 33rd Street
Fourth Floor
New York, NY 10001
USA

Initiative Contacts

Contacts (5/127)
Name Title State
Amy A. Chief Executive Officer - US NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 605-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 West 33rd Street
Fourth Floor
New York, NY
10001
USA

Leah M. Global Chief Experience Officer NY
David S. Chief Communications Design Officer NY
Hallie J. Chief Client Officer - US NY
Pele C. Chief Strategy Officer - US NY

Client Relationships


Brand Service From To Media Spend
* ** Media Buying, Media Planning 2017 present ********
*&* Media Buying, Media Planning 2016 *
******** **** Media Planning 2015 present ******
********** ********* ********, ***. AOR - media buying & planning unknown present *******
******** digital, media buying & planning unknown present ********

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WinmoEdge

Campaign Imminent Update: Revlon moves creative in-house after media review


Update: Initiative.

In the call, Perelman also discussed they would combat their declining sales by strengthening their brands (both new ones and existing ones) and "enhancing the avenues through which [they] communicate and connect with [their] consumers." They also wish to build e-Commerce, digital marketing and their data and analytics capabilities, all areas defined as "critical." Thus, even though we don't know when any new campaign will launch, make sure you're reaching out for dollars tied to this shift to the digital and mobile space. As usual, their primary demographic is female millennials and Gen-Z. Their top spending periods are Q1 and Q2.

Since we last reported, national TV spend has increased to $29.4 million and digital display spend has increased to $1.2 million (per Pathmatics, respectively), though top ad destinations and top targeted TV shows have remained the same. According to Kantar, Q1 2018 spend has totaled $9.6 million, a huge decrease from the the $25.4 million spent in Q1 of 2017. It has been allocated across broadcast ($9.5 million), digital ($71,696) and outdoor ($39,921).

Agency and martech readers -- since creative and media were just switched, it seems unlikely more reviews will follow. Prospect elsewhere.


Below was originally published 7/2:

After an extensive review (more last year. The company also found a new CEO, having appointed Debra Perelman in June.

Sellers with high engagement among women should reach out soon for potential ad revenue. Top spend channels include broadcast, digital, and print. Revlon is also currently rolling out a 

So far this year, iSpot reports that the company has spent $25.5 million on national TV commercials targeting shows (female demographic skew) such as Love & Hip Hop: Atlanta, The Bachelor, Keeping Up With the Kardashians, Megyn Kelly Today, and Scandal (see targeting right). The consumer good company's total 2017 spend increased to $57.7 million from $53.1 million the previous year.

According to Pathmatics, Revlon's year-to-date (YTD) digital display spend of $1.1 million has generated 61.8 million with ads placed site direct on destinations including youtube.com, popsugar.com, walmert.com, realtor.com, cvs.com, and various YouTube channels. Revlon spent $13.3 million last year, having dropped from $16.5 million in 2016. 

Agency & martech readers - while agency reviews typically follow one another, since has only been Revlon's creative AOR for about a year, the company should be covered for now.