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Initiative | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 605-7000
Main Fax (212) 605-7200
Primary Address
100 West 33rd Street
Fourth Floor
New York, NY 10001
USA

Initiative Contacts

Contacts (5/133)
Name Title State
Amy A. Chief Executive Officer - US NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 605-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 West 33rd Street
Fourth Floor
New York, NY
10001
USA

David S. Chief Communications Design Officer NY
Hallie J. Chief Client Officer - US NY
Pele C. Chief Strategy Officer - US NY
Maureen B. Chief Investment Officer NY

Client Relationships


Brand Service From To Media Spend
* ** Media Buying, Media Planning 2017 present *******
*&* Media Buying, Media Planning 2016 *
******** **** Media Planning 2015 present *******
********** ********* ********, ***. AOR - media buying & planning unknown present ********
******** digital, media buying & planning unknown present *******

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WinmoEdge

Millennial Media Opps: OkCupid discusses success of ongoing campaign


According to CMO Melissa Hobley in The results have shown how much this demographic, often portrayed as "superficial and selfie-driven," cares about important issues.

Per Kantar, the dating site's respective planning and buying periods are Q4 and Q3, and it primarily invests in digital, outdoor and social. OkCupid's target demographic has a slight male skew.

Within the past 12 months, Adbeat reports that the brand has spent $6,600 on digital display placed through Google onto collegehumor.com, someecards.com and datingadviceguy.com. Spend over the prior 12-month period totaled $87,000.

Parent company here.