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Initiative | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 605-7000
Main Fax (212) 605-7200
Primary Address
100 West 33rd Street
Fourth Floor
New York, NY 10001
USA

Initiative Contacts

Contacts (5/125)
Name Title State
Amy A. Chief Executive Officer - US NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 605-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 West 33rd Street
Fourth Floor
New York, NY
10001
USA

David S. Chief Communications Design Officer NY
Hallie J. Chief Client Officer - US NY
Pele C. Chief Strategy Officer - US NY
Maureen B. Chief Investment Officer NY

Client Relationships


Brand Service From To Media Spend
* ** Media Buying, Media Planning 2017 present ********
*&* Media Buying, Media Planning 2016 *
******** **** Media Planning 2015 present ******
********** ********* ********, ***. AOR - media buying & planning unknown present *******
******** digital, media buying & planning unknown present ********

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WinmoEdge

Edge Doodle: Sun rises on planning for next summer


In this cartoon, you can see that the sun is rising on upcoming summer spend. Sellers, we have compiled some of the top companies in various industries that are currently planning out their marketing budgets for Q2-Q3 2019. These companies are planning on advertising to various demographics in the hotter months due to the higher foot traffic, tourism and general summer unrest that will likely lead to consumers spending more. As you know, companies tend to plan campaigns two quarters before releasing them, so reach out soon to secure summer ad revenue. While we specifically reported national TV and digital display spend below, some companies also tend to invest in additional social, outdoor, print and radio channels.

 

Travel & Hospitality

Company Spending Focus TV Spend Digital Display Spend Media Agency Edge Insight
Airbnb Q2 $53,616 $2.3 million Starcom Read More
Allegiant Q2-Q3 $6 million $594,500 SK+G Read More
Hilton Q2-Q3 $48.5 million $12.6 million MediaCom Read More
Marriott International Q2-Q3 $33.3 million $7.4 million Publicis Read More
Nebraska Tourism Office Q2-Q3 - $683,500 Vladimir Jones Read More
Visit Florida Q2-Q4 $1 million $18.5 million M8 Read More

 

Food & Beverage

Company Spending Focus TV Spend Digital Display Spend Media Agency Edge Insight
Boxed Water Q2-Q3 - $1,100 Traffic Read More
Cheetos Q2-Q3 $38.3 million $39,400 OMD Read More
Daiya Foods Q2-Q3 - $16,000 - Read More
Jack Link Q2-Q3 $6.4 million $1.2 million Empower Read More
Malibu Q2-Q3 - $14,700 360i, LLC / Vizeum Read More

 

Apparel

Company Spending Focus TV Spend Digital Display Spend Media Agency Edge Insight
dENIZEN Q2-Q3 - $598,200 OMD West Read More
Izod Q2 (B), Q3 (P)* $2.6 million $239,300 - Read More
R.E.I. Q2-Q3 - $1.2 million Spark Foundry Read More
Stitch Fix Q2-Q3 $17.1 million $3.2 million - Read More
Stuart Weitzman, LLC Q2-Q3 - $235,300 Universal McCann Read More

 

Consumer Goods

Company Spending Focus TV Spend Digital Display Spend Media Agency Edge Insight
At Home Q2 $111,962 $35,100 GSD&M Read More
Beautyrest Q2-Q3 $4.4 million $118,600 Initiative Read More
GE Appliances Q2-Q3 $7.3 million $19.8 million OMD Read More
Old Time Pottery LLC Q3 - $41,900 - Read More
Schick Hydro Q2 (B), Q3 (P)* $67.3 million $4 million Wavemaker Read More

 

Restaurants

Company Spending Focus TV Spend Digital Display Spend Media Agency Edge Insight
Chipotle Q2-Q3 $26.5 million $944,500 MullenLowe Mediahub Read More
Golden Corral Q2-Q3 $2.8 million $83,500 Horizon Media Read More
Hooters Q2-Q3 $7.4 million $536,100 CTI Media Read More
IHOP Q2-Q3 $66 million $247,700 Initiative Read More
Sonic Q1-Q3 $152.5 million $8.2 million Zenith Media Read More

 

Financial Services

Company Spending Focus TV Spend Digital Display Spend Media Agency Edge Insight
Better Q2-Q3 $172,942 $154,900 - Read More
Lending Club Q2-Q3 $1.6 million $504,900 - Read More
LendingTree Q2 $67,400 $3.8 million R2C Group Read More

 

Miscellaneous

Company Spending Focus TV Spend Digital Display Spend Media Agency Edge Insight
Dell Q2-Q3 $40.1 million $14.7 million MediaCom Read More
Figure Q2-Q3 - - - Read More
HP Q3 $10.4 million $8.6 million Giant Spoon Read More
LeoVegas Q3 - $8,500 - Read More
Match Q2-Q3 $38.7 million $2.6 million Initiative Read More

 

*If specified, B=buying period; P=planning period