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Initiative | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 605-7000
Main Fax (212) 605-7200
Primary Address
100 West 33rd Street
Fourth Floor
New York, NY 10001
USA

Initiative Contacts

Contacts (5/121)
Name Title State
Amy A. Chief Executive Officer - US NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 605-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 West 33rd Street
Fourth Floor
New York, NY
10001
USA

Leah M. Global Chief Experience Officer NY
David S. Chief Communications Design Officer NY
Hallie J. Chief Client Officer - US NY
Pele C. Chief Strategy Officer - US NY

Client Relationships


Brand Service From To Media Spend
* ** Media Buying, Media Planning 2017 present ********
******** **** Media Planning 2015 present ******
********** ********* ********, ***. AOR - media buying & planning unknown present *******
******** digital, media buying & planning unknown present ********
******* media buying & planning unknown present *******

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WinmoEdge

Male Millennial, Gen-Z Media Opps: Dr Pepper planning new campaign for College Football Playoff


In case you didn't know (because I only found a few minutes prior), Dr. Pepper sponsors the College Football Playoff. Normally, they would do this with a quirky character called Larry Culpepper but the company has announced the Culpepper is getting fired for something refreshing. 

There is no word on what character will replace Culpepper (there's actually no word if it'll even be a character), but we know creative agency here.) Their demographic is male millennials and Gen-Z. 

iSpot reports a year-to-date (YTD) national TV spend of $11.7 million on college football programming (see targeting right). 2017's spend was $83.7 million and 2016's spend was $63.6 million. 

Pathmatics reports a YTD digital display spend of $546,800, which has all been placed direct onto sites such as espn.com, gamefaqs.com, dallascowboys.com, reddit.com and twitch.tv. Spend for 2017 totaled $3.7 million and spend for 2016 totaled $3.7 million. 

Agency and martech opps - There have been numerous happenings at parent company new CMO amid spending increases

Thus, it seems highly unlikely a review won't occur and you should be reaching out to see what work is available. Media AOR mcgarrybowen and Deutsch has been on creative since 2010 and 2007, respectively, past average agency tenure.