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KBS+ | Agency Profile, Contacts, AOR, Client Relationships




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Main Telephone (212) 633-0080
Main Fax (212) 463-8643
Primary Address
160 Varick Street
Fourth Floor
New York, NY 10013
USA

KBS+ Contacts

Contacts (5/30)
Name Title State
Matt P. Global Chief technology Officer & Managing Director NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 633-0080
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 160 Varick Street
Fourth Floor
New York, NY
10013
USA

Jonathan M. Co-Chief Creative Officer NY
Guy H. Global Chief Executive Officer NY
Steve M. Director, Global Business Leadership & Chief Executive Officer - Canada NY
Keith B. Global Chief Technology Officer NY

Client Relationships


Brand Service From To Media Spend
********* Creative 2017 present *****
***** & ****** Creative, Digital, Media Buying, Media Planning 2016 present *******
*** ****** **** *.*. Creative 2013 present *******
****'* **** ********** *******, ***. Creative 2013 present ********
******** Digital 2016 present *

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WinmoEdge

Told Ya!, Review Imminent: #177 BMW reviewing US creative next year, follows MINI review


Well, well, well... We've been FCB.

Hopefully, our agency readers have already spent the last few months getting the inside track on this review. If not, now's the time to reach out. Pitch your auto and luxury client experience, and strategies for taking on rival Mercedes-Benz, which won the global luxury auto sales race last year - ending BMW's 10-year run on top.

Keep in mind that IPG may have an edge, since they picked up Canada and have media duties. IPG's MINI's creative review, so, perhaps, the agency search consultant will work on BMW, as well.

Further, remember that late last yearKBS, creative AOR since 2011. So, it doesn't look good for the MDC agency keeping this account, if they even decide to defend.

Sellers - BMW ontinues to lag Mercedes this year and throw more advertising dollars at taking back market share.. So, keep going after BDub's rising ad budget through the Q4 auto selling season and beyond. Look for a big new campaign to break as soon as next fall, depending on how long it takes them to hire a new creative AOR. 

An advantage securing revenue should continue for platforms with high engagement rates among upscale mature millennials (male skew) argest vehicle rollout in BMW's history over the next two years, which will include the new X7 full-sized and X2 compact SUVs. 

Additional Insight

Incumbent: Lead creative duties for Canada was at Cundari for 22 years. 

TV Breakdown: $125 million has gone to national TV ads since last July (see show targeting right), up from $114.3 million a year earlier, according to iSpot.tv

Digital Breakdown: $24.2 million has garnered 2.3 billion impressions the first half of the year, down from $26.6 million for 2.2 billion impressions a year earlier.  Pathmatics shows that the bulk of this year's ads (about 55% of spending) have been desktop ads. Most of these were bought direct from sites such as youtube.com, espn.com, msn.com, washingtonpost.com, nytimes.com, wsj.com and Vox's theverge.com.

Still, 36% of spending, or $8.8 million,  as gone to desktop video. Almost all of this was direct buys with youtube.com and espn.com. But, at least $100,000 did go to aol.com, diply.com, sfgate.com, Gannett's freep.com, hulu.com and Conde Nast's golfdigest.com and vanityfair.com. 

BMW of North America
Post Office Box 1227
Westwood, NJ 07675
(201) 307-4000

Trudy Hardy
Vice President, Marketing (She's way past average and median CMO tenure though, on top of BMW losing share against Mercedes for several years now. So, since she could be on the way out, I'd engage secondary DMs too) 
Direct Dial: (201) 307-4190 
trudy.hardy@bmwna.com