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M Booth & Associates, Inc. | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations

Main Telephone (212) 481-7000
Main Fax (212) 481-9440
Primary Address
300 Park Avenue South
12th Floor
New York, NY 10010
USA

M Booth & Associates, Inc. Contacts

Contacts (5/26)
Name Title State
Margaret B. Chairman NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 481-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 300 Park Avenue South
12th Floor
New York, NY
10010
USA

Joe H. Chief Financial Officer NY
Dale B. Chief Executive Officer NY
Adrianna B. Chief Creative Officer & Managing Director NY
Jon Paul B. Executive Vice President, Brand Marketing NY

Client Relationships


Brand Service From To Media Spend
******** ******* ******* Public Relations, Social unknown present *********
****** ******* public relations unknown present *******
********** **** ******* ********* *********** public relations unknown present ********
******* *******, ***. public relations unknown present ****
********** ******** public relations unknown present *

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WinmoEdge

Score 54 - Close Watch: Trek Bicycle adds PR AOR for rider safety initiative


While earned media will comprise most of this initiative, Trek has increased digital display advertising this year,. So, look for dollars in this channel - particularly cycling and health/fitness sellers. The summer months are when Trek's digital spend is the highest. 

Agencies readers - PR agency hires are often just the first marketing vendor hire by companies in fast growth mode. This is because of their lower cost, and the emerging company doesn't have an advertising budget to work with yet.

Additional Information

Incumbent: There was no incumbent shop on the account.

Digital Breakdown: Pathmatics reports that Trek has spent $25,000 on digital display ads so far this year (1.5 million impressions) - up from $5,600 during the same period 2016. Tbe majority of these ads have been desktop ads (94%) and were placed site direct (97%).

Top 2017 ad destinations include cyclingnews.com, bicycling.com, myfitnesspal.com, timeout.com and shmoop.com. 

For full 2016, Trek spent $65,100 on digital display ads (7 million impressions). Most of these ads were desktop as well (91%) run during the summer. 

Trek Bicycle 
801 W. Madison St.
Waterloo, WI 53594
(920) 478-4678

Jeremy McKinley
North American Marketing Manager
(920) 478-4678
jmckinley@trekbikes.com