Current Agency Roster:
- The Sasha Group: creative
- Manhattan Marketing Ensemble: creative, media, & digital
Insight Sources: Broadcast insights estimated by Kantar.
Service: full service
Name | Title | State | ||||||||||||
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Maury M. | Senior Partner | NY | ||||||||||||
Sample of Related Brands
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Brad E. | Partner & Creative Director | NY | ||||||||||||
Jimmy N. | Creative Director | NY | ||||||||||||
Sook K. | Group Account Director | NY | ||||||||||||
Eri Y. | Senior Art Director | NY |
Media Sales Lead: The Sasha Group on the creative aspects. The campaign is supported by a 45-second video ad that will be released on social media and CTV.
Key Lead Takeaways: Reach out as soon as possible to offer ad space.
Target Demographic: Gen-Z & millennial women
Key Spend Notes:
National Broadcast Analysis & Spend Breakdown:
**Note that iSpot categorizes Palmer's as Skin & Foot Care**
Ad Flight Breakdown (by spend): Palmer's aired four spots in 2022; the top two were "Jar 101: One Jar, Over 101 Uses" and "Care for Your Palmer's Belly."
Top Daypart (by impressions): Weekend Day (109.5m), Day Time (94m), Weekend Afternoon (64.6m), Overnight (64.6m), and Early Morning (62.1m).
Top Networks (by spend): A&E, FXX, MTV, ION, and Game Show.
Top Shows (by spend): The First 48, Law & Order: Special Victims Unit, Ridiculousness, Chicago Fire, and Forensic Files.
Top Industry/Vertical Spenders (by spend): Olay (16.8%), Neutrogena (9%), CeraVe (8.5%), L'Oreal Paris Skin Care (7.3%), and Gold Bond (4.6%).
Digital Display & Social Media Spend Analysis & Breakdown:
**Note that Pathmatics categorizes Palmer's under Consumer Packaged Goods**
2022 FY Spend: $946k
2021 FY Spend: $1.4m
2020 FY Spend: $747k
2019 FY Spend: $412.7k
2022 Ad Flight Breakdown:
2022 Impressions: 120.6m
Top 2022 Ad Types (by spend): Instagram (59%), Facebook (40%), and desktop video (1%).
Top Purchase Channels: Direct (99%) and The Trade Desk (1%).
Top Publishers: instagram.com, facebook.com, fandom.com, and youtube.com.
Top Industry/Vertical Spenders: Hershey (2.7%), Frito-Lay (1.9%), Mars Wrigley (1.2%), Mountain Dew (.93%), and Dove (.92%).
Top Creative (by spend; see below): Pathmatics reports that 48 creatives ran during 2022 (note that not all creatives debuted in 2022).
Other Media Spend Analysis & Breakdown:
Current Agency Roster:
Insight Sources: Broadcast insights estimated by Kantar.