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McCann New York | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (646) 865-2000
Main Fax (212) 867-5170
Primary Address
622 Third Avenue
New York, NY 10017-2703
USA

McCann New York Contacts

Contacts (5/82)
Name Title State
Devika B. President NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (646) 865-2000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 622 Third Avenue
New York, NY
10017-2703
USA

Sallie M. Senior Vice President & Chief Diversity Officer - Worldgroup NY
Joe K. Global Chief Talent Officer NY
Tom M. Chief Creative Officer NY
Sean B. Group Creative Officer NY

Client Relationships


Brand Service From To Media Spend
******* creative 2011 present ****
******** creative 2014 present *******
****** ********** AOR - creative 2014 present *
**** ***** creative 1982 present *
********** ********* ****. creative 2010 present *********

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WinmoEdge

Campaign Imminent: Homegoods appoints new creative AOR after parent TJX moved media.


announced the win, but they likely likely picked it up weeks ago. As such, expect HomeGoods' new campaign to drop in time for the Q4 winter holiday revenue period. HomeGoods spent $77 million on measured media last year, according to Kantar Media. 

Shelter and female-focused sellers, especially those who can reach homeowners, will have an advantage securing revenue. Initially, look for last minute holiday dollars across all of TJX's brands. 

Agencies - The review didn't cover TJX's other brands, so keep going after advertising work for launching in the US shortly. Emily Trent, HomeGoods' VP and marketing director was just promoted to SVP and marketing director over HomeGoods and HomeSense, though. So, I wouldn't be surprised if McCann works on it too, but we'll let you know what we find out. 

Additional Insight

Incumbent: MDC's KBS had HomeGoods' creative since 2009. 

TV Breakdown: Almost $19 million has gone to national TV ads since last August, according to iSpot.tv. Top targeted programming has included "Keeping Up With the Kardashians", "Today 3," "House Hunters," "The View" and "The Real Housewives of Atlanta."

This is down from spending during the same period last year, when $22.2 million supported national TV ads. 

Digital Breakdown: $1.3 million has garnered 95.1 million impressions, up from only $50,000 for 5.4 million impressions during the year earlier. Impressions since last August have been split about 60/40 towards desktop video and desktop banners, per Pathmatics

Top targeted sites include sheknows.com, popsugar.com stylecaster.com, youtube.com famousbirthdays.com, thepioneerwoman.com and simplyrecipes.com. 

The TJX Companies, Inc. 
770 Cochituate Road 
Framingham, MA 01701 
(508) 390-1000

Emily Trent
Senior Vice President, Marketing
(508) 390-1000
emily_trent@tjx.com