McCann New York | Agency Profile, Contacts, AOR, Client Relationships
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|Main Telephone||(646) 865-2000|
|Main Fax||(212) 867-5170|
McCann New York Contacts
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|Sallie M.||Senior Vice President & Chief Diversity Officer - Worldgroup||NY|
|Joe K.||Global Chief Talent Officer||NY|
|Tom M.||Chief Creative Officer||NY|
|Sean B.||Group Creative Officer||NY|
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Campaign Imminent: Homegoods appoints new creative AOR after parent TJX moved media.
announced the win, but they likely likely picked it up weeks ago. As such, expect HomeGoods' new campaign to drop in time for the Q4 winter holiday revenue period. HomeGoods spent $77 million on measured media last year, according to Kantar Media.
Shelter and female-focused sellers, especially those who can reach homeowners, will have an advantage securing revenue. Initially, look for last minute holiday dollars across all of TJX's brands.
Agencies - The review didn't cover TJX's other brands, so keep going after advertising work for launching in the US shortly. Emily Trent, HomeGoods' VP and marketing director was just promoted to SVP and marketing director over HomeGoods and HomeSense, though. So, I wouldn't be surprised if McCann works on it too, but we'll let you know what we find out.
Incumbent: MDC's KBS had HomeGoods' creative since 2009.
TV Breakdown: Almost $19 million has gone to national TV ads since last August, according to iSpot.tv. Top targeted programming has included "Keeping Up With the Kardashians", "Today 3," "House Hunters," "The View" and "The Real Housewives of Atlanta."
This is down from spending during the same period last year, when $22.2 million supported national TV ads.
Digital Breakdown: $1.3 million has garnered 95.1 million impressions, up from only $50,000 for 5.4 million impressions during the year earlier. Impressions since last August have been split about 60/40 towards desktop video and desktop banners, per Pathmatics.
Top targeted sites include sheknows.com, popsugar.com stylecaster.com, youtube.com famousbirthdays.com, thepioneerwoman.com and simplyrecipes.com.
The TJX Companies, Inc.
770 Cochituate Road
Framingham, MA 01701
Senior Vice President, Marketing