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McCann New York | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(646) 865-2000
Primary Address
622 Third Avenue
New York, NY 10017
USA

McCann New York Contacts

Contacts (5/136)
Name Title State
Aaron K. Executive Vice President & Chief Production Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (646) 865-2000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 622 Third Avenue

New York, NY
10017
USA
Luca L. President NY
Emily P. Chief Strategy Officer, Executive Vice President & Head, Brand Strategy NY
Michelle T. Global Chief Growth Officer NY
Ken M. Managing Partner NY

Client Relationships

Current Past

Brand Service From To Media Spend
*** ****** ******* Digital, Creative *
*** ******* *****/********* ********* Digital, Creative *
*** ****** ******** ********* Digital, Creative *
*** ******** ********, ***. Creative, Digital *
*** ****** Digital, Creative *

See Winmo sales intelligence in action

WinmoEdge

Gen-X, Millennial Female Opps: HomeGoods continues its "Go Finding" campaign (Score 19)


Sales lead: Reach out now to offer last-minute campaign ad space.

  • HomeGoods just launched the newest edition of its "Go Finding" campaign.
  • The brand initially launched "Go Finding" in 2017.
  • It is being supported across TV, CTV, social, digital, and OOH.
  • It placed OOH ads in Boston, New York City, and Los Angeles. 

HomeGoods' target demographic: Gen-X & millennial women 

The company will likely: 

  • Ramp ad spend up for the next several months
  • Increase promotional activity

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: HomeGoods spent around $3.6m on national TV ads YTD, a 36% decrease from $5.6m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend increased by 9% from $15.9m in 2021 to $17.3m in 2022. 
  • Ad programming: It placed ads during programming such as Today With Hoda & Jenna, Chicago Fire, Vanderpump rules, The Real Housewives of New Jersey, and Diners, Drive-Ins and Dives. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: HomeGoods spent about $1.5m on digital display ads YTD, a 51% increase from $996.6k spent in this channel during the same time period of 2022. 
  • YTD data: 193.2m impressions via Instagram (47%), Facebook (42%), and YouTube (11%). 
  • 2021-2022 spend: Full-year spend dropped by 16% from $8.2m in 2021 to $6.9m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as instagram.com, facebook.com, youtube.com, and today.com. 

Additional channel insights  

  • Vivvix: HomeGoods also invests in OOH and local broadcast.
    • It holds media planning discussions in Q1, and it buys during Q4. 
  • Top podcasts sponsored: Happier with Gretchen Rubin and You Can Sit With Us. 

Agency analysis:

  • Opportunity: You can try offering digital or social media assistance. 
  • Current roster:

Insight Sources: Broadcast insights estimated by Podchaser.