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Wavemaker | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 474-0000
Main Fax (212) 474-0001
Primary Address
175 Greenwich Street
New York, NY 10007
USA

Wavemaker Contacts

Contacts (5/163)
Name Title State
Fran K. Senior Partner & Director, Strategic Planning NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 474-0000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 175 Greenwich Street

New York, NY
10007
USA

Sarah S. Partner & Senior Director, Digital Strategy NY
Jake C. Partner & Senior Director NY
Denise W. Managing Partner & National Broadcast Talent Director NY
Noah M. Managing Partner & Head, Wavemaker - North America NY

Client Relationships


Brand Service From To Media Spend
******* Media Buying, Media Planning 2014 present *****
********* Media Buying, Media Planning 2017 present *
******* Media Buying, Media Planning 2018 present ****
***** ******* Media Buying, Media Planning 2018 present *
***** ******* Media Buying, Media Planning 2018 present *

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WinmoEdge

Campaign Imminent: Wavemaker retains Ikea's media account, adds chief digital officer


the former Grubhub CMO, joins as chief digital officer. We have not 100% confirmed Coppola's email, but will keep you updated as we learn more, readers.

There is no word on when a new campaign is supposed to drop, so sellers should focus on Ikea's top spending period, Q4. Their demographic is primarily female home owners. 

iSpot reports a year-to-date (YTD) national TV spend just shy of $14 million on female oriented programming (see show targeting right). Full 2017 spend was $58.3 million, down $7.1 million from 2016. 

Pathmatics reports a YTD digital spend of $3.3 million. Full 2017 spend was $6.4 million, down $1.8 million from 2016. Most ads are desktop and placed direct. Top ad destinations include youtube.com, yahoo.com, espn.com, myfitnesspal.com and finance.yahoo.com. 

According to Kantar, out-of-home and radio saw an increase in 2017, while print spend decreased by about $4 million during Q1-Q3. 

Keep in mind, too, that Ikea is trying to bolster its digital customer service capabilities in order to compete with Amazon. They acquired contract labor marketplace here). 

Creative is handled in-house.