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Wavemaker | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone
(212) 474-0000
Main Fax
(212) 474-0001
Primary Address
175 Greenwich Street
New York, NY 10007
USA

Wavemaker Contacts

Contacts (5/176)
Name Title State
Pedro L. Chief Precision Marketing Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 474-0000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 175 Greenwich Street

New York, NY
10007
USA

Fran K. Senior Partner & Director, Strategic Planning - MEC NY
Amanda R. U.S Chief Executive Officer NY
Sarah S. Partner & Senior Director, Digital Strategy NY
Denise W. Managing Partner & National Broadcast Talent Director NY

Client Relationships


Brand Service From To Media Spend
******* Media Buying, Media Planning 2014 present *
********* Media Buying, Media Planning 2017 present *
******* Media Buying, Media Planning 2018 present *******
***** ******* Media Buying, Media Planning 2018 present *
***** ******* Media Buying, Media Planning 2018 present *

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WinmoEdge

Female Media Opps: Eloquii launches campaign with new media, creative AOR


Plus-sized retailer Bullish, both of which won their respective accounts earlier this year.

There should still be time to secure last-minute revenue from the campaign, sellers, so reach out. Then, look for dollars tied to the opening of its new Jason Wu x Eloquii collection.

Eloquii doesn't have a top spending period, so focus on Q2 (summer shopping) and Q4 (holiday shopping). It typically uses outdoor, TV, print, digital, experiential, influencers and social to target plus-sized women, especially millennials and Gen-X.

Keep in mind that we may see decreases to social media in the coming months since social head Charlotte Zoller departed in April to become a freelancer. Eloquii is not looking to replace her, but it is hoping to find a social marketing manager. It just hired Christina Brunette, former brand experience leader at Bulletin, as social media marketing associate.

Eloquii also hired Megan Glynn, former marketing director at Knot Standard, as store marketing director (July 2018). It promoted Sadie Shackelford from marketing associate to senior marketing associate (April).

iSpot reports Eloquii has not used national TV since $174,801 was spent in early 2017 on female-focused programming. We can expect a return to the medium, however, since the new campaign is slated to run through TV.

Adbeat reports digital display over the last 12 months has totaled $47.4k, a slight decrease from the $50.2k spent during the 12 months prior. Ads are placed primarily via Google Search Partners (68%), Google (20%) and direct buy (11%) onto sites like walmart.com, sears.com, kmart.com, youtube.com and amazon.com.

Agency & martech readers -- since media and creative just switched, it would be in your best interest to prospect elsewhere.