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Wavemaker | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone
(212) 474-0000
Primary Address
175 Greenwich Street
New York, NY 10007
USA

Wavemaker Contacts

Contacts (5/116)
Name Title State
Youna H. Senior Partner & Director, Paid Search NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 474-0000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 175 Greenwich Street

New York, NY
10007
USA

Josh B. Managing Partner & Group Account Director NY
Sandra M. Managing Partner & Client Lead NY
Belinda M. Managing Partner, Executive Director NY
Melinda I. Managing Partner & Group Director, Planning - Pernod Ricard NY

Client Relationships


Brand Service From To Media Spend
******* Media Buying, Media Planning *****
********* Media Buying, Media Planning *
******* Media Buying, Media Planning ********
***** ******* Media Buying, Media Planning *
***** ******* Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Gen-Z, Millennial Opps: Bumble launches campaign as digital spend skyrockets


Sales Lead: In its latest campaign, showed some love for Black women, who too often go unnoticed and neglected .

  • Made by Worthi, #LoveLettersToBlackWomen celebrated Black History Month via social channels.
  • Black women are often left out of not only traditional love and romance-oriented stories and entertainment but aren't given the opportunity to have "main character energy" in their real lives.
  • This campaign worked with various influencers and creators and also included Bumble Success Stories of real people who met their partners on the app.
    • Influencers for this campaign included Cameron Hamilton and Edwin Torres.
    • In the past, Bumble has also worked with people such as Iman Shumpert.
  • This campaign rolled out in February 2023, but Bumble is looking to have an impact with future marginalized user-focused initiatives.
  • It also involved cause marketing via events made possible by partnerships with organizations such as the James Beard Foundation.
    • Bumble is also "contributing a grant to support Black Women’s Health Imperative’s Fair Work Initiative," whiich is a "quantifiable solution and sustainable investment that progressive organizations can implement in order to reap the benefits of a fair workplace for all, led by Black women," per talent and influencer director Christina Hardy.
  • The company will likely:
    • Continue working to elevate marginalized people and communities throughout 2023
    • Seek additional influencer partnerships
    • Keep increasing digital spend
  • Target demographic
    • Gen-Z and millennials (this campaign's target demographic also has a strong female skew)
      • Bumble has been specifically working to build awareness among college students and tends to invest in campus marketing.

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • Recent spend: Bumble hasn't utilized national TV since 2021, when around $39.8k went toward commercials targeting Gen-X and boomers watching shows such as Tucker Carlson Tonight, The Rachel Maddow Show, MSNBC Live, Deadline: White House, and MSNBC Live With Hallie Jackson. 
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: Since the beginning of 2023, the company has spent approximately $3.4m on digital ads, almost 4x the approximately $866.1k spent by this point last year.
    • YTD data: Bumble has earned 304.2m digital impressions YTD via YouTube (72%), Instagram (27%), and Facebook (1%) ads.
    • Last year: In 2022, the company spent roughly $5m on this channel, 28% more than the roughly $3.9m spent in 2021.
  • Additional channel insights  
    • The company utilizes digital, OOH, radio, print, Google Ads, TikTok, and online video (primarily Youtube.com) ads.

Additional agency insights:

  • Opportunity: Contact soon to see if Bumble needs agency partners to handle things like PR and/or digital analytics.
  • Current agency roster:
    • In-House: Creative
    • Worthi: Creative agency parter (at least for this recent campaign project)
    • 2021)

Insight Sources: Broadcast insights estimated by . m