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Wavemaker | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 474-0000
Main Fax (212) 474-0001
Primary Address
175 Greenwich Street
New York, NY 10007
USA

Wavemaker Contacts

Contacts (5/157)
Name Title State
Fran K. Senior Partner & Director, Strategic Planning - MEC NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 474-0000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 175 Greenwich Street

New York, NY
10007
USA

Amanda R. U.S Chief Executive Officer NY
Timothy C. Chief Executive Officer - GroupM North America NY
Sarah S. Partner & Senior Director, Digital Strategy NY
Denise W. Managing Partner & National Broadcast Talent Director NY

Client Relationships


Brand Service From To Media Spend
******* Media Buying, Media Planning 2014 present *****
********* Media Buying, Media Planning 2017 present *
******* Media Buying, Media Planning 2018 present ****
***** ******* Media Buying, Media Planning 2018 present *
***** ******* Media Buying, Media Planning 2018 present *

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WinmoEdge

Campaign Imminent: United Airlines launches media and digital reviews


Campaign).

Since UA's top spending periods are Q3 and Q4, reach out to Wunderman and Wavemaker for last minute dollars. After the review, tap the new agencies for next year's dollars. Note that TV spend is going up in lieu of digital (numbers below). Their demographic is travel-endemic peoples and business travelers.

In other news, UA will start lie-flat seats that will debut on their recently ordered Boeing 737s.

their Olympic campaign, on shows "PGA Tour Golf," "The Olympic Zone" and "PGA TOUR 2018." Spend in 2017 was $832,767 and spend in 2016 totaled $25.7 million; ads were placed on sports shows both years. 

purchase channels onto sites like youtube.com, expedia.com, wsj.com, mail.com and orbitz.com. However, last year, ads were placed direct (93%) onto sites like nytimes.com, hotels.com, youtube.com, travelandleisure.com and people.com. 

According to Kantar, spend in Q1 2018 totaled $13.9 million and consisted of broadcast ($9.3 million), digital ($323,356), out-of-home ($3.7 million) and print ($574,496). This is an increase from Q1 2017, which saw a spend of $6.1 million allocated across broadcast ($951,480), digital ($386,411), search ($73,516), out-of-home ($4.2 million) and print ($474,453). Full 2017 spend was $29.9 million and spend in 2016 totaled $69.5 million.

Agency & martech readers -- reviews often follow one another, so reach out and see if you can secure creative work. report from Digiday.