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Wavemaker | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 474-0000
Main Fax (212) 474-0001
Primary Address
825 Seventh Avenue
New York, NY 10019
USA

Wavemaker Contacts

Contacts (5/191)
Name Title State
Fran K. Senior Partner & Director, Strategic Planning NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 474-0000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 825 Seventh Avenue
New York, NY
10019
USA

Suzanne K. Senior Partner & Senior Director NY
Sandra M. Senior Partner & Communications Strategy Director NY
Kaylyn M. Senior Partner & Group Director, Search & Social NY
Noah M. Managing Partner & Head, Wavemaker - North America NY

Client Relationships


Brand Service From To Media Spend
******* Media Buying, Media Planning 2014 present *****
********* Media Buying, Media Planning 2017 present *
******* Media Buying, Media Planning 2018 present ****
***** ******* Media Buying, Media Planning 2018 present *
***** ******* Media Buying, Media Planning 2018 present *

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WinmoEdge

Q2 Media Opps: Marriott initiates global media review (Score 56)


MEC has held the account for the past six years and will likely defend (remember that MEC is merging with Maxus to form Wavemaker in January).

Sellers - a review such as this signals that new campaigns are on the way. This year's campaigns have run across CBS, NFL, ABC, NBC and ESPN, as well as espn.com, aol.com, nfl.com, answers.com and hotelplanner.com. This includes Marriott's campaign supporting the Courtyard, Fairfield, Spring Hill Suites and Four Points brands that launched at the end of the summer. 

at Q2 has been Marriott's highest spend period, as it is the run-up to peak travel season.

ISpot reports that Marriott has spent $57.1 million on national TV ads so far this year. This is a more than 224% increase from the same period a year prior, when Marriott spent just $17.6 million. For the full year, Marriott spent $23.2 million in this channel. Last year's spend was largely deployed from March - May and Sept. - Nov. For 2017, spend is highest during the same periods, with smaller flights throughout the remainder of the year. See chart for 2017 show targeting.

Agency readers - we know that creative reviews tend to follow media reviews closely (and vice versa). Dentsu Aegis's here). Therefore, be on the lookout for a potential creative review to follow this media review, or at the very least, possibly project work for next year's campaigns.