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Wavemaker | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 474-0000
Main Fax (212) 474-0001
Primary Address
175 Greenwich Street
New York, NY 10007
USA

Wavemaker Contacts

Contacts (5/177)
Name Title State
Fran K. Senior Partner & Director, Strategic Planning - MEC NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 474-0000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 175 Greenwich Street

New York, NY
10007
USA

Amanda R. U.S Chief Executive Officer NY
Sarah S. Partner & Senior Director, Digital Strategy NY
Denise W. Managing Partner & National Broadcast Talent Director NY
Noah M. Managing Partner & Head, content & Expierence - North America NY

Client Relationships


Brand Service From To Media Spend
******* Media Buying, Media Planning 2014 present *****
********* Media Buying, Media Planning 2017 present *
******* Media Buying, Media Planning 2018 present ****
***** ******* Media Buying, Media Planning 2018 present *
***** ******* Media Buying, Media Planning 2018 present *

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WinmoEdge

Female Media Opps: Tiffany & Co. launches holiday campaign


Update: The holiday campaign Laird + Partners, the campaign features Zoë Kravitz and Naomi Campbell, encouraging viewers to "Dream On" with a certain Aerosmith hit. The spot promotes Tiffany's fifth flagship store in NY, along with iconic and new collections such as Tiffany Paper Flowers, Tiffany HardWear, Tiffany T, Return to Tiffany and Tiffany Keys. It will roll out across digital and social media channels until January 1.

Since we published the article below, Pathmatics reports that the company's YTD digital display spend has increased to $4.8 million from $1.1 million, having surpassed its total 2017 spend of $3.3 million. Most ads are placed site direct (98%) on destinations including youtube.com, vice.com, instyle.com and nymag.com. In 2916, Tiffany's full spend in this channel reached $7.5 million.

Tiffany also recently debuted a scented, 43-foot Christmas tree, its latest fragrance push.

In October, Tiffany came off the Vulnerable Account Index (VAI) for the second time this year, so it definitely wouldn't hurt agency and martech readers to keep it on their radars for potential future work. Wavemaker has handled media buying and planning since 2014, passing average agency tenure (3-4 years).


Below was originally published on 9/5:

Per CEO Alessandro Bogliolo in a recent Q2 earnings call, Laird + Partners on its recent campaigns.

A new under-renovation NY Flagship store and in more than 100 other global stores, and it's planned to expand.

A Believe In Dreams campaign (see above) rolled out recently that features the same influencers as the Paper Flowers launch, and it "created a modern interpretation of the historical legacy of Tiffany." The PF product line (read more below) has been expanded globally thanks to positive initial results. Sales in diamond rings and wedding bands rose 8% in the quarter.

Tiffany is focusing more on female millennial customers, along with a new engagement jewelry design planned for the coming weeks and into 2019, known as Tiffany True.

The company also recently launch in London.

Since we last reported, Pathmatics reports that Tiffany's year-to-date (YTD) digital display spend has increased to $1.1 million and generated over 68.3 million impressions. The company has not spent any additional dollars on national TV to date.

The company came back off the here.