MediaCom | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning / interactive
| Main Telephone | (212) 912-4200 |
| Main Fax | (212) 546-2172 |
MediaCom Contacts
| Name | Title | State | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Pardis B. | Managing Partner & Group Account Director | NY | ||||||||||||||
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Sample of Associated Brands
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| Larry S. | Managing Partner | NY | ||||||||||||||
| Jason L. | Managing Partner | NY | ||||||||||||||
| Jeff H. | Managing Partner & Director, Digital | NY | ||||||||||||||
| Sasha S. | Chief Executive Officer - MediaCom USA | NY | ||||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| * ********** | Media Buying, Media Planning | 2014 | present | ****** |
| *** ****** ********* | Media Buying, Media Planning | 2017 | present | * |
| **** | media buying & planning | 2012 | present | ********* |
| ******* | Media Buying, Media Planning | 2015 | present | **** |
| *** ******* *****/********* ********* | media buying & planning | 2013 | present | * |
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WinmoEdge
Campaign Imminent: Uniqlo seeks creative agency after moving media
Mediacom (more below).
Last year, Uniqlo partnered with iSpot, ran in late 2015, when $1.5 million was spent to air two spots.
Lifestyle and entertainment sellers who can reach millennial women in larger East and West Coast cities will have an advantage securing revenue.
Below was originally published on 5/3:
We've learned that new consumer awareness building campaign is underway, so sellers should keep going after that revenue through the crucial Q4 holiday period.
Despite launching in the US 10 years ago, Uniqlo admits that it still suffers from a lack of US consumer awareness due partly to insufficient marketing and advertising. Their digital direct response (DR) ad heavy budget should stay up for at least several more quarters then.
Lifestyle and entertainment sellers who can reach millennial women in larger East and West Coast cities will have an advantage securing revenue. Uniqlo has closed stores the past year in places like Danbury, CT , Northridge, CA and Staten Island, NY to focus on city folk.
Additional Insight
Incumbent: Media moved in-house briefly, but was at Dentsu Aegis's Vizeum, NYC, prior to last fall.
Digital Breakdown: Display spending has doubled the past 12 months to almost $1 million for 122.6M impressions, most of which are desktop ads bought site direct, per Pathmatics. Top targeted sites include various Vox Media sites such as theverge.com, recode.net and racked.com, along with popsugar.com, mashable.com, sfgate.com and thrillist.com.
Uniqlo
101 Avenue of the Americas
11th Floor
New York, NY 10013
(212) 221-9037
Amandine Chow
Director, Digital Marketing
(212) 221-9037
amandine.chow@uniqlo-usa.com
Marcella Roney
Manager, Digital Marketing
(212) 221-9037
marcella.roney@uniqlo-usa.com
Takafumi Yamaguchi
Vice President, E-Commerce & Digital Marketing
(212) 221-9037
takafumi.yamaguchi@uniqlo-usa.com