MediaCom | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning / interactive
|Main Telephone||(212) 912-4200|
|Main Fax||(212) 546-2172|
|Jeff H.||Managing Partner & Director, Digital||NY|
Sample of Associated Brands
|Theresa C.||Senior Partner, Account Director||NY|
|Kevin A.||Partner & Account Director - B2B Specialist||NY|
|Frank Z.||Senior Partner & Global Strategy Director||NY|
|Bhavana S.||Chief Client Officer||NY|
|* **********||Media Buying, Media Planning||2014||present||******|
|*** ****** *********||Media Buying, Media Planning||2017||present||*|
|****||media buying & planning||2012||present||*********|
|*******||Media Buying, Media Planning||2015||present||****|
|****** *******, ***.||Media Buying, Media Planning||2018||present||********|
Who is the Managing Partner & Director, Digital of MediaCom?
What is the email of the Senior Partner, Account Director of MediaCom?
What is direct phone of the Partner & Account Director - B2B Specialist of MediaCom?
Who is the Media Buying, Media Planning agency of MediaCom?
Your personal LinkedIn™ network connections
Score 39 - Future Possibility: Lavazza Premium Coffee CMO departs
here). We've learned that he left the company late last summer, putting the premium Italian coffee producer back on the VAI. We're still checking to see if a new decision maker has been appointed. In the meantime, stay top-of-mind with marketing lieutenants, who can refer you to the new CMO once he or she starts.
Agencies and martech readers with beverage experience, especially those with expertise engaging upscale consumers, should have an advantage securing potential work. Competition may include WPP's MediaCom, which was hired to handle media in 2016.
Sellers - their primary marketing channels include earned/owned media, digital, TV, social media, local marketing around locations and sponsorships (Golden Globes, Wimbledon, art galleries, etc.). Armistead said last year that his marketing budget was $6 million.
Foodie and entertainment sellers will likely have an advantage securing revenue, based on their recent digital ad targeting. Like most coffee brands, the bulk of their ad budget runs during Q3-Q4.
ISpot reports a 2017 national TV spend of $867,359, though the bulk of this came from their Wimbledon sponsorship (see targeting right).
Pathmatics reports that Lavazza's display spending last year was $939,100, down $1.3 million from 2016. Top ad destinations were youtube.com, foodandwine.com, hollywoodreporter.com, people.com and eonline.com.