MediaCom | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning / interactive
|Main Telephone||(212) 912-4200|
|Main Fax||(212) 546-2172|
|Theresa C.||Senior Partner & Group Account Director||NY|
Sample of Associated Brands
|Vanessa N.||Senior Partner & Group Account Director||NY|
|Kevin A.||Partner & Account Director - B2B Specialist||NY|
|Frank Z.||Senior Partner & Group Account Director||NY|
|Lauren A.||Managing Partner & Account Director||NY|
|* **********||Media Buying, Media Planning||2014||present||*|
|* ***||Media Buying, Media Planning||2019||present||*|
|****||media buying & planning||2012||present||*********|
|*******||Media Buying, Media Planning||2015||present||*|
|****** *******, ***.||Media Buying, Media Planning||2018||present||********|
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Account in Jeopardy: Amtrak names new CMO amid digital display increases (Score 75)
Train service provider selected Roger Harris as its EVP & chief marketing and commercial officer, replacing incumbent Tim Griffin, who will retire on April 12. When Harris joined the company in January as long-distance service VP, he brought marketing leadership experience from companies such as Aeromexico, Delta and Sun Country Airlines.
This hire closely follows that of digital channels director John Loschky, who joined Amtrak in October after a 56-month tenure as director of multi screen platforms at CDK Global.
The company hasn't yet established a top spending period, so sellers should reach out throughout the year to secure revenue. Per Kantar, it typically invests in broadcast, digital, outdoor, print, radio and social. It primarily targets travel endemic peoples.
Within the past 12 months, Adbeat reports that Amtrak has spent $6.4 million on digital display placed primarily through direct (52%) and Google (25%) networks onto site destinations including tripadvisor.com, oyster.com, theroot.com, amazon.com and seatguru.com. Spend during the prior 12-month period totaled $3.1 million.
Agency & martech readers -- since newly-hired CMOs often conduct reviews, reach out soon for potential work. Culture ONE World its respective media, digital, creative and multicultural AORs. While these relationships have not yet reached average tenure (3 to 4 years), a new CMO may decide to switch up some things.