MediaCom | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning / interactive
- Main Telephone
- (212) 912-4200
|Adam P.||Chief Operating Officer||NY|
Sample of Associated Brands
|Ashwathy S.||Partner & Group Director, Search & Social||NY|
|Vanessa N.||Senior Partner & Group Account Director||NY|
|Rose P.||Senior Partner & Global Strategy Director||NY|
|Lauren A.||Managing Partner & Account Director||NY|
|* **********||Media Buying, Media Planning||2014||present||*|
|* ***||Media Buying, Media Planning||2019||present||*|
|****||media buying & planning||2012||present||*********|
|****** *******, ***.||Media Buying, Media Planning||2018||present||********|
|*********||media buying & planning||2011||present||********|
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Account in Jeopardy: Signet Jewelers continues digital shift under new chief comms officer (Score 82)
In a recent Q2 earnings call, Piercing Pagoda has rolled out its first ad campaign, "Be More You," across digital and social channels.
In September, Signet hired SVP and chief communications officer, Colleen Rooney, who seems to be filling its CMO position for now. Previously the chief communications officer at MediaTrust, Rooney brings additional marketing leadership experience from companies such as Qurate Retail, SAP, DuPont, NBCUniversal, Comcast, GE and Hyatt Hotels.
View national TV and digital display ad spend for top brands, via here. Per Kantar, it also invests in OOH but has stopped using print (2018) and radio (2019). Its digital ads target women, with TV spots targeting gift-giving men, but Signet has been focusing more on women and millennials.
Current partnerships, made in order to reach more gift-giving men during the football and baseball seasons, include those with the NFL, BA and NCAA.
Agency & martech readers - new marketing leaders often review agency relationships, so reach out soon to get on Rooney's radar. However, many of Signet's agencies have only been on the roster since Conversant.