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Score 39 - Future Possibility: Lavazza Premium Coffee CMO departs

here). We've learned that he left the company late last summer, putting the premium Italian coffee producer back on the VAI. We're still checking to see if a new decision maker has been appointed. In the meantime, stay top-of-mind with marketing lieutenants, who can refer you to the new CMO once he or she starts. 

Agencies and martech readers with beverage experience, especially those with expertise engaging upscale consumers, should have an advantage securing potential work. Competition may include WPP's MediaCom, which was hired to handle media in 2016. 

Sellers - their primary marketing channels include earned/owned media, digital, TV, social media, local marketing around locations and sponsorships (Golden Globes, Wimbledon, art galleries, etc.). Armistead said last year that his marketing budget was $6 million.

Foodie and entertainment sellers will likely have an advantage securing revenue, based on their recent digital ad targeting. Like most coffee brands, the bulk of their ad budget runs during Q3-Q4. 

ISpot reports a 2017 national TV spend of $867,359, though the bulk of this came from their Wimbledon sponsorship (see targeting right). 

Pathmatics reports that Lavazza's display spending last year was $939,100, down $1.3 million from 2016. Top ad destinations were youtube.com, foodandwine.com, hollywoodreporter.com, people.com and eonline.com.