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MediaCom | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning / interactive

Main Telephone (212) 912-4200
Main Fax (212) 546-2172
Primary Address
Three World Trade Center
175 Greenwich Street
New York, NY 10007
USA

MediaCom Contacts

Contacts (5/202)
Name Title State
Theresa C. Senior Partner & Group Account Director NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 912-4200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Three World Trade Center
175 Greenwich Street
New York, NY
10007
USA

Vanessa N. Senior Partner & Group Account Director NY
Kevin A. Partner & Account Director - B2B Specialist NY
Frank Z. Senior Partner & Group Account Director NY
Lauren A. Managing Partner & Account Director NY

Client Relationships


Brand Service From To Media Spend
* ********** Media Buying, Media Planning 2014 present *
* *** Media Buying, Media Planning 2019 present *
**** media buying & planning 2012 present *********
******* Media Buying, Media Planning 2015 present *
****** *******, ***. Media Buying, Media Planning 2018 present ********

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WinmoEdge

Account in Jeopardy: Amtrak names new CMO amid digital display increases (Score 75)


Train service provider selected Roger Harris as its EVP & chief marketing and commercial officer, replacing incumbent Tim Griffin, who will retire on April 12. When Harris joined the company in January as long-distance service VP, he brought marketing leadership experience from companies such as Aeromexico, Delta and Sun Country Airlines.

This hire closely follows that of digital channels director John Loschky, who joined Amtrak in October after a 56-month tenure as director of multi screen platforms at CDK Global.

The company hasn't yet established a top spending period, so sellers should reach out throughout the year to secure revenue. Per Kantar, it typically invests in broadcast, digital, outdoor, print, radio and social. It primarily targets travel endemic peoples.

Within the past 12 months, Adbeat reports that Amtrak has spent $6.4 million on digital display placed primarily through direct (52%) and Google (25%) networks onto site destinations including tripadvisor.com, oyster.com, theroot.com, amazon.com and seatguru.com. Spend during the prior 12-month period totaled $3.1 million.

Agency & martech readers -- since newly-hired CMOs often conduct reviews, reach out soon for potential work. Culture ONE World its respective media, digital, creative and multicultural AORs. While these relationships have not yet reached average tenure (3 to 4 years), a new CMO may decide to switch up some things.