MediaCom | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning / interactive
|Main Telephone||(212) 912-4200|
|Main Fax||(212) 546-2172|
|Jeff H.||Managing Partner & Director, Digital||NY|
Sample of Associated Brands
|Sasha S.||Chief Executive Officer - MediaCom USA||NY|
|Stephanie F.||Global Chief Marketing Officer||NY|
|Lowell S.||Chief Information Officer||NY|
|Fraser R.||Chief Client Officer||NY|
|* **********||Media Buying, Media Planning||2014||present||******|
|*** ****** *********||Media Buying, Media Planning||2017||present||*|
|****||media buying & planning||2012||present||*********|
|*******||Media Buying, Media Planning||2015||present||****|
|****** *******, ***.||Media Buying, Media Planning||2018||present||********|
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Score 63 - On the Brink: Playstation CEO departs amid ad spend increases
Additionally, Sony's profits rose 346% in Q2 2017, in large part to the high demand for PlayStation's gaming system (sales in the gaming & network services segment increased 35% YOY during Q2 reported execs during the recent earnings call).
In recent years, PS has launched the PS Store, which sells game titles, movies and TV shows; PS Plus, a subscription services; PS Now, an online game-streaming service; PS Vue, a cloud-based TV service; PS Video, a content distribution service; and PS Music, which leverages a global partnership with Spotify to deliver digital music on PSNSM.
During their recent earnings call, Atsuko Murakami, senior GM of finance mentioned that at the end of fiscal 2016, there were 26.4 million PS4 users worldwide, 45% of which are members of PS Plus. Moving forward, the company is focused on making its services more attractive for existing members in order to drive retention. For PS Plus, there is the contract of one month, three months or one year. "It is not easy to retain them for [a] long time, but we will implement measures to retain them," she added. This is especially important given Sony's shift from a B2B, royalty-only model to a D2C model.
This is almost double what was spent during the same period last year - $27.8 million (full 2016 spend was $42.6 million). Sellers - it should come as somewhat less-than-shocking that PS's largest spend period is Q4. This year marks the third consecutive year that spend has increased (2015 spend was $13.5 million; 2014 spend was $7.1 million).
Playstation's display budget is dominated by desktop video, so focus your pitch there. Video game-endemic sellers will have an advantage, but they run on male-focused sites like espn.com and vice.com, too.
For national TV spend, iSpot reports that PlayStation has spent $121.4 million on console and gaming ads and $71.2 million on Vue ads. See charts for show targeting this year. Spend is up on both fronts this year, sellers. Vue has increased spend 38% over the same period last year ($51.6 million), while console/gaming spend is up 275% ($32.3 million). As with digital display, national TV spend is highest during the holiday season traditionally.
As ever, millennial male sellers will have the advantage securing revenue here. While Q4 is a top spend period for the brand, Q1 and Q2 also receive a lot of spend (generally, spend is at its lowest during the summer).
Agency readers - a change at the top such as this rarely signals sweeping change, but you should also note that Mary Yee was promoted to VP of PS marketing in June (she previously served as senior director of marketing). PS appointed WPP's here), so this work is likely off-the-table for the foreseeable future.
Media is at , NYC. However, we know that agency shifts tend to come in pairs, so a review could be in order post-holiday.
Last year, Vue launched a campaign around its national debut (more here). At two-and-a-half years, this relationship is moving closer to average AOR tenure (2.5-3 years), meaning a review is even more likely in 2018.