MediaCom | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning / interactive
| Main Telephone | (212) 912-4200 |
| Main Fax | (212) 546-2172 |
MediaCom Contacts
| Name | Title | State | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Theresa C. | Senior Partner, Group Account Director | NY | ||||||||||||||
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Sample of Associated Brands
***********
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| Kevin A. | Partner & Account Director - B2B Specialist | NY | ||||||||||||||
| Frank Z. | Senior Partner & Global Strategy Director | NY | ||||||||||||||
| Bhavana S. | Chief Client Officer | NY | ||||||||||||||
| Sasha S. | Chief Executive Officer - MediaCom USA | NY | ||||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| * ********** | Media Buying, Media Planning | 2014 | present | ****** |
| * *** | Media Buying, Media Planning | 2019 | present | **** |
| ******* | Media Buying, Media Planning | 2015 | present | * |
| ****** *******, ***. | Media Buying, Media Planning | 2018 | present | ******** |
| ********* | media buying & planning | 2011 | present | ******* |
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Who is the Senior Partner, Group Account Director of MediaCom?
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WinmoEdge
Campaign Imminent: Mars consolidates global media at MediaCom
CPG giant per Andrew Clarke, Mars' chief marketing and customer officer.
Since the agency officially takes over the duties in 2019, a new campaign likely won't release until then, but you can still get on their radar and start pinning decision makers. Spend tends to be higher in H1 anyway. Their demographic is primarily millennials and Gen-Z and most brands have a male skew (except for Dove Chocolate, which has a female skew).
Pathmatics reports a year-to-date (YTD) digital display spend of $7.6 million, a huge decrease from the $18.2 million spent in the same timeframe of 2017. Full 2017 spend was $22.1 million, and spend for 2016 totaled $26.1 million. Ads are placed primarily direct, and top ad destinations include sites like youtube.com, walmart.com, refinery29.com, sheknows.com and sixflags.com.
Per Kantar, spend for Q1 2018 has totaled $144.4 million and has been allocated across TV ($117.4 million), digital ($1.5 million), search ($80,233), outdoor ($77,681), print ($23.9 million) and radio ($1.3 million). Spend in Q1 of 2017 was $185.4 million and consisted of broadcast ($131.5 million), digital ($2 million), search ($134,180), outdoor ($4,594), print ($50.9 million) and radio ($911,440). Full 2017 spend was $622.3 million.
Courtesy of here.
Agency & martech opps -- reviews often follow one another, so reach out to see if you can secure creative or digital work across Mars' various brands. Unfortunately, we don't know who's currently handling those accounts.