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MediaCom | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning / interactive

Main Telephone (212) 912-4200
Main Fax (212) 546-2172
Primary Address
498 Seventh Avenue
24th Floor
New York, NY 10017
USA

MediaCom Contacts

Contacts (5/181)
Name Title State
Pardis B. Managing Partner & Group Account Director NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 912-4200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 498 Seventh Avenue
24th Floor
New York, NY
10017
USA

Larry S. Managing Partner NY
Jason L. Managing Partner NY
Jeff H. Managing Partner & Director, Digital NY
Sasha S. Chief Executive Officer - MediaCom USA NY

Client Relationships


Brand Service From To Media Spend
* ********** Media Buying, Media Planning 2014 present ******
*** ****** ********* Media Buying, Media Planning 2017 present *
**** media buying & planning 2012 present *********
******* Media Buying, Media Planning 2015 present ****
*** ******* *****/********* ********* media buying & planning 2013 present *

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WinmoEdge

Campaign Imminent: Uniqlo seeks creative agency after moving media


Mediacom (more below).

Last year, Uniqlo partnered with iSpot, ran in late 2015, when $1.5 million was spent to air two spots.

Lifestyle and entertainment sellers who can reach millennial women in larger East and West Coast cities will have an advantage securing revenue. 

Below was originally published on 5/3: 

We've learned that ​new consumer awareness building campaign is underway, so sellers should keep going after that revenue through the crucial Q4 holiday period.                                         

Despite launching in the US 10 years ago, Uniqlo admits that it still suffers from a lack of US consumer awareness due partly to insufficient marketing and advertising. Their digital direct response (DR) ad heavy budget should stay up for at least several more quarters then. 

Lifestyle and entertainment sellers who can reach millennial women in larger East and West Coast cities will have an advantage securing revenue. Uniqlo has closed stores the past year in places like Danbury, CT , Northridge, CA and Staten Island, NY to focus on city folk.  

Additional Insight

Incumbent: Media moved in-house briefly, but was at Dentsu Aegis's Vizeum, NYC, prior to last fall.

Digital Breakdown: Display spending has doubled the past 12 months to almost $1 million for 122.6M impressions, most of which are desktop ads bought site direct, per Pathmatics. Top targeted sites include various Vox Media sites such as theverge.com, recode.net and racked.com, along with popsugar.com, mashable.com, sfgate.com and thrillist.com. 

Uniqlo
101 Avenue of the Americas
11th Floor
New York, NY 10013
(212) 221-9037

Amandine Chow
Director, Digital Marketing
​(212) 221-9037
amandine.chow@uniqlo-usa.com

Marcella Roney​
Manager, Digital Marketing
​​(212) 221-9037
marcella.roney@uniqlo-usa.com

Takafumi Yamaguchi
Vice President, E-Commerce & Digital Marketing
(212) 221-9037
takafumi.yamaguchi@uniqlo-usa.com