MediaCom | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning / interactive
| Main Telephone | (212) 912-4200 |
| Main Fax | (212) 546-2172 |
MediaCom Contacts
| Name | Title | State | ||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Theresa C. | Senior Partner, Group Account Director | NY | ||||||||||||||
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Sample of Associated Brands
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| Kevin A. | Partner & Account Director - B2B Specialist | NY | ||||||||||||||
| Frank Z. | Senior Partner & Global Strategy Director | NY | ||||||||||||||
| Bhavana S. | Chief Client Officer | NY | ||||||||||||||
| Sasha S. | Chief Executive Officer - MediaCom USA | NY | ||||||||||||||
Client Relationships
| Brand | Service | From | To | Media Spend |
|---|---|---|---|---|
| * ********** | Media Buying, Media Planning | 2014 | present | ****** |
| *** ****** ********* | Media Buying, Media Planning | 2017 | present | * |
| **** | media buying & planning | 2012 | present | ********* |
| ******* | Media Buying, Media Planning | 2015 | present | * |
| ****** *******, ***. | Media Buying, Media Planning | 2018 | present | ******** |
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WinmoEdge
Ally Financial adds Mediacom as media AOR, digital & creative reviews should wrap up next week
Update: Following a review that began in March (more here), Ally Financial has tapped MediaCom to handle its media buying and planning work. MediaCom beat out three other finalists, including incumbent Spark Foundry, Wavemaker and 360i. Ally is also reviewing digital and creative currently, and decisions about those accounts should be made next week, according to CMO Andrea Brimmer.
Sellers - you know what this means. Once all reviews are complete, Ally will likely begin planning for new campaigns, so be sure you are reaching out to your MediaCom contacts for potential revenue. Look specifically for campaigns to launch in Q4-Q1, the bank's top spend period.
Read more about Ally's spend below.
Below was originally published 6/11:
Have you ever seen a barista throw away their tip? You would likely think they were throwing away money. But that's the point in a new campaign from microsite, as well as a series of short videos and an infographic.
Unfortunately, there is no spend currently available for the campaign's creatives, but there's still plenty of revenue to secure. Their demographic skews towards male millennials. Their top spending period is usually H1.
iSpot reports a year-to-date (YTD) national TV spend of $21.4 million on male oriented shows (see show targeting right). 2017's spend was $36.8 million and 2016's spend was $22.4 million.
Pathmatics reports a YTD digital display spend of $4.2 million, which is being placed direct (67%) and programmatically (33%) onto sites such as investopedia.com, amazon.com, digitaltrends.com, investorplace.com and seekingalpha.com. Spend for 2017 totaled $19.5 million and spend for 2016 was $5.8 million.
For 2016 versus 2017, out-of-home increased from $0 to $7,667, print decreased from $8.5 million to $1.1 million and radio decreased from $349 to $0 (per Kantar).
There's no word on which agencies helped with the new campaign, if any, but Winmo lists Publicis Hawkeye on digital.