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MediaCom | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning / interactive

Main Telephone (212) 912-4200
Main Fax (212) 546-2172
Primary Address
Three World Trade Center
175 Greenwich Street
New York, NY 10007
USA

MediaCom Contacts

Contacts (5/201)
Name Title State
Theresa C. Senior Partner, Group Account Director NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 912-4200
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Three World Trade Center
175 Greenwich Street
New York, NY
10007
USA

Kevin A. Partner & Account Director - B2B Specialist NY
Frank Z. Senior Partner & Global Strategy Director NY
Bhavana S. Chief Client Officer NY
Sasha S. Chief Executive Officer - MediaCom USA NY

Client Relationships


Brand Service From To Media Spend
* ********** Media Buying, Media Planning 2014 present ******
* *** Media Buying, Media Planning 2019 present ****
******* Media Buying, Media Planning 2015 present *
****** *******, ***. Media Buying, Media Planning 2018 present ********
********* media buying & planning 2011 present *******

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Who is the Senior Partner, Group Account Director of MediaCom?

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WinmoEdge

Campaign Imminent: Mars consolidates global media at MediaCom


CPG giant per Andrew Clarke, Mars' chief marketing and customer officer.

Since the agency officially takes over the duties in 2019, a new campaign likely won't release until then, but you can still get on their radar and start pinning decision makers. Spend tends to be higher in H1 anyway. Their demographic is primarily millennials and Gen-Z and most brands have a male skew (except for Dove Chocolate, which has a female skew).

Pathmatics reports a year-to-date (YTD) digital display spend of $7.6 million, a huge decrease from the $18.2 million spent in the same timeframe of 2017. Full 2017 spend was $22.1 million, and spend for 2016 totaled $26.1 million. Ads are placed primarily direct, and top ad destinations include sites like youtube.com, walmart.com, refinery29.com, sheknows.com and sixflags.com.

Per Kantar, spend for Q1 2018 has totaled $144.4 million and has been allocated across TV ($117.4 million), digital ($1.5 million), search ($80,233), outdoor ($77,681), print ($23.9 million) and radio ($1.3 million). Spend in Q1 of 2017 was $185.4 million and consisted of broadcast ($131.5 million), digital ($2 million), search ($134,180), outdoor ($4,594), print ($50.9 million) and radio ($911,440). Full 2017 spend was $622.3 million. 

Courtesy of here

Agency & martech opps -- reviews often follow one another, so reach out to see if you can secure creative or digital work across Mars' various brands. Unfortunately, we don't know who's currently handling those accounts.