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Merkley + Partners | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (212) 805-7500
Primary Address
200 Varick Street
12th Floor
New York,
NY
10014
USA
Merkley + Partners Contacts
Contacts (5/39)
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Andy H. | Chief Creative Officer & Chairman | NY | ||||||||||||
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Alex G. | Chief Executive Officer | NY | ||||||||||||
Scott G. | President & Chief Digital Officer | NY | ||||||||||||
Roger M. | Chief Financial Officer | NY | ||||||||||||
Sloan C. | Account Director | NY |
WinmoEdge
Gen-Z, Millennial Digital Opps: BIC kicks off new campaign, taps PR AOR (Score 15)
Sales lead: Get in touch to offer ad space & agency assistance.
- BIC Consumer Products recently launched a campaign called "All Shave, No Clog" to promote its new Easy Rinse razor.
- It will be supported across CTV, YouTube, Facebook, TikTok, and Instagram.
- The ads feature celebrity influencers Eric Andre and Annie Murphy.
- BIC is specifically targeting Gen-Zers & millennials with this campaign.
In other news :
- BIC named M Booth & Associates PR AOR in March 2023.
- The remit includes BIC's entire US consumer portfolio (lighters, stationery, and shavers).
- The agency is responsible for PR planning, the proactive news bureau, tentpole activations, measurement, strategic counsel, and account management.
- M Booth will also handle product launches, product placement, campaign development, partnerships, and influencer management.
BIC's target demographic: Gen-Zers & millennials
The company will likely:
- Ramp up ad spend over the coming months
- Continue utilizing influencers
- Review its agency roster (recent PR appointment)
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: BIC spent about $1.1m on digital display ads YTD, a slight (8%) decrease from $1.2m spent in this channel during the same time period of 2022.
- YTD data: 139.5m impressions via Facebook (58%), Instagram (37%), and YouTube (5%).
- 2021-2022 spend: Full-year spend increased by 18% from $5m in 2021 to $5.9m in 2022.
- Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, and youtube.com.
Additional channel insights
- Vivvix: BIC also invests in print and OOH.
Agency analysis:
- Opportunity: Agency appointments tend to follow one another, so reach out now to be top-of-mind.
- Current roster:
- Doner CX: creative AOR
- Merkley + Partners: media AOR
- M Booth & Associates: PR AOR
Insight Sources: Digital spend insights estimated by Vivvix.