Back to All Agencies

Merkley + Partners | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(212) 805-7500
Primary Address
200 Varick Street
12th Floor
New York, NY 10014
USA

Merkley + Partners Contacts

Contacts (5/39)
Name Title State
Andy H. Chief Creative Officer & Chairman NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 805-7500
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 200 Varick Street
12th Floor
New York, NY
10014
USA

Alex G. Chief Executive Officer NY
Scott G. President & Chief Digital Officer NY
Roger M. Chief Financial Officer NY
Sloan C. Account Director NY

Client Relationships


Brand Service From To Media Spend
*** Media Buying, Media Planning *
*** ******** ********, ***. Media Buying, Media Planning *
*** **** Media Buying, Media Planning *
*** ****** Media Buying, Media Planning *
*** ********** Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Gen-Z, Millennial Digital Opps: BIC kicks off new campaign, taps PR AOR (Score 15)


Sales lead: Get in touch to offer ad space & agency assistance. 

  • BIC Consumer Products recently launched a campaign called "All Shave, No Clog" to promote its new Easy Rinse razor. 
  • It will be supported across CTV, YouTube, Facebook, TikTok, and Instagram. 
  • The ads feature celebrity influencers Eric Andre and Annie Murphy. 
  • BIC is specifically targeting Gen-Zers & millennials with this campaign. 

In other news :

  • BIC named M Booth & Associates PR AOR in March 2023.
  • The remit includes BIC's entire US consumer portfolio (lighters, stationery, and shavers).
  • The agency is responsible for PR planning, the proactive news bureau, tentpole activations, measurement, strategic counsel, and account management. 
  • M Booth will also handle product launches, product placement, campaign development, partnerships, and influencer management. 

BIC's target demographic: Gen-Zers & millennials

The company will likely:

  • Ramp up ad spend over the coming months
  • Continue utilizing influencers
  • Review its agency roster (recent PR appointment)

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: BIC spent about $1.1m on digital display ads YTD, a slight (8%) decrease from $1.2m spent in this channel during the same time period of 2022. 
  • YTD data: 139.5m impressions via Facebook (58%), Instagram (37%), and YouTube (5%). 
  • 2021-2022 spend: Full-year spend increased by 18% from $5m in 2021 to $5.9m in 2022. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, and youtube.com. 

Additional channel insights  

  • Vivvix: BIC also invests in print and OOH. 

Agency analysis:

Insight Sources: Digital spend insights estimated by Vivvix.