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Mindshare | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 297-7000
Main Fax (212) 297-7777
Primary Address
498 Seventh Avenue
New York, NY 10018
USA

Mindshare Contacts

Contacts (5/213)
Name Title State
Tim C. Senior Partner & Human Resources Director - North America NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 297-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 498 Seventh Avenue
New York, NY
10018
USA

Evan S. Senior Partner & Associate Director, Print - Group M NY
David L. Chief Content Officer & President, MindShare Entertainment NY
Charles B. Senior Partner, Managing Director & Investment Lead NY
Randi C. Senior Partner & Associate Director, National Broadcast NY

Client Relationships


Brand Service From To Media Spend
****** ******** **** media buying & planning 2009 present *****
****** ************ media buying & planning 2009 present *********
****** ********* media buying & planning 2009 present *******
****** ***** media buying & planning unknown present *
**/** **** ******* media buying & planning unknown present *******

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WinmoEdge

Campaign Imminent: Pandora Jewelry hires new media AOR (Score 56)


Jeweler Mindshare as its media AOR. There is no word on when a new campaign will drop, but sellers should stay on them year-round, specifically around holidays such as Mother's Day, Valentine's Day and Christmas. 

Pandora's ~$15 million advertising account includes outdoor, print, TV, in-store displays and sponsorship. ISpot reports a year-to-date (YTD) national TV spend of $9.2M (see program targeting right). 2016's spend was $10.8M and went to similar networks. 

Digitally, Pathmatics reports a YTD spend of $3.6M on display ads, which is down $200,000 from 2016. About 78% of ads have been placed site direct, and their top targeted sites are popsugar.com, espn.com and thrillist.com. 

Sellers - upscale women are Pandora's core demo.. But, don't forget to pitch solutions that will get Pandora's products in front of men looking for gift ideas, as well. Valentine's Day is right around the corner. Pandora has been trying to shift perception from only a maker of charm bracelets to a jewelry destination, CMO Charisse Ford said recently

Agency and martech readers -  Continue pitching this account through next year. Reviews often follow each other, and Pandora's agency roster is at average AOR tenure (2.5-3 years). Plus, Ford, average CMO tenure, if the winter holiday campaign doesn't deliver desired results.