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Mindshare | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 297-7000
Main Fax (212) 297-7777
Primary Address
Three World Trade Center
175 Greenwich Street
New York, NY 10007
USA

Mindshare Contacts

Contacts (5/211)
Name Title State
David L. Chief Content Officer & President, MindShare Entertainment NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 297-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Three World Trade Center
175 Greenwich Street
New York, NY
10007
USA

Tim C. Senior Partner & Human Resources Director - North America NY
Joe S. Chief Financial Officer NY
Shane M. Chief Data Strategy Officer NY
Suzanne W. Integrated Global Media Director, Strategy & Senior Partner NY

Client Relationships


Brand Service From To Media Spend
****** ******** **** media buying & planning 2009 present *
****** ************ media buying & planning 2009 present *********
****** ********* media buying & planning 2009 present *****
********, ***. Media Buying, Media Planning 2019 present *******
****** ***** media buying & planning unknown present *

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WinmoEdge

Millennial Media Opps: Nature Valley launches new spot


Since the spot's debut on September 17, iSpot reports that the brand has spent $590,949 airing it across national TV channels, targeting shows including Today, Criminal Minds, NCIS, and Megyn Kelly Today (see targeting right). NV's YTD spend, in total, has reached $49.4 million, and its total 2017 spend of $65.9 million increased significantly from that of $45.9 million the previous year.

According to Pathmatics, a YTD digital display spend of $249,600 has generated 39.5 million impressions, with most ads placed site direct (52%) and top destinations including walmart.com, buzzfeed.com, amazon.com, today.com, and nbcnews.com. Last year, the brand's full spend slightly dropped to $4.2 million from $4.4 million in 2016.

It also tends to rely on social media engagement.

Media buying and planning have been handled by Mindshare since 2015, nearing average agency tenure (3-4 years).