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Mindshare | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 297-7000
Main Fax (212) 297-7777
Primary Address
498 Seventh Avenue
New York, NY 10018
USA

Mindshare Contacts

Contacts (5/223)
Name Title State
David L. Chief Content Officer & President, MindShare Entertainment NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 297-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 498 Seventh Avenue

New York, NY
10018
USA

Tim C. Senior Partner & Human Resources Director - North America NY
Joe S. Chief Financial Officer NY
Shane M. Chief Data Strategy Officer NY
Suzanne W. Integrated Global Media Director & Senior Partner NY

Client Relationships


Brand Service From To Media Spend
****** ******** **** media buying & planning 2009 present *
****** ************ media buying & planning 2009 present *********
****** ********* media buying & planning 2009 present *****
****** ***** media buying & planning unknown present *
**/** **** ******* media buying & planning unknown present ******

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WinmoEdge

Score 90 - Review Imminent: American Express promotes CMO


American Express has elevated Elizabeth Rutledge to CMO after Vice Chairman Stephen Squeri was promoted to CEO and chairman of the board. Rutledge has served in a variety of marketing positions at AmEx since 2005. Most recently, she was EVP of global advertising and brand management. Previously, Squeri was group president of the company's global corporate services group.

These promotions are Mindshare

AmEx maintains a $150+ million advertising budget that targets consumers and business owners. In their latest earnings call, CFO Jeff Campbell mentioned that investments in consumer facing growth initiatives would increase this year by up to $200 million. So, look for advertising deals, along with event, sponsorship and other resonate better with millennial customers.  

ISpot reports a 2017 national TV spend of $100.8 million (see show targeting right), down from $177.7 million in 3016. 

Pathmatics reports a 2017 display spend of $43.9 million, down $17.7 million from 2016. Ads were primarily placed direct (99%).

Top targeted sites have included youtube.com, ebay.com, ticketmaster.com, thepointsguy.com and newegg.com.