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Mindshare | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 297-7000
Main Fax (212) 297-7777
Primary Address
Three World Trade Center
175 Greenwich Street
New York, NY 10007
USA

Mindshare Contacts

Contacts (5/189)
Name Title State
David L. Chief Content Officer & President, MindShare Entertainment NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 297-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Three World Trade Center
175 Greenwich Street
New York, NY
10007
USA

Tim C. Senior Partner & Human Resources Director - North America NY
Joe S. Chief Financial Officer NY
Shane M. Chief Data Strategy Officer NY
Suzanne W. Integrated Global Media Director, Strategy & Senior Partner NY

Client Relationships


Brand Service From To Media Spend
****** ******** **** media buying & planning 2009 present *
****** ************ media buying & planning 2009 present *********
****** ********* media buying & planning 2009 present *****
********, ***. Media Buying, Media Planning 2019 present *******
****** ***** media buying & planning unknown present *

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WinmoEdge

Close Watch Update: Facebook searches for new CMO amid PR struggles, digital display spend increases (Score 53)


Update: officially looking for a CMO to replace incumbent Gary Briggs, who announced his departure earlier this year but will stay on board until a new executive is selected (read more below). The new marketing leader will, at minimum, know how to "guide a brand's reputation and experience in crisis management," and will likely also have to help Facebook fend off Congress, regulators, Russian interference, toxic speech, uncomfortable advertisers, and an ongoing onslaught of negative media attention. Saving face, saving Facebook. "This is a challenging job," says Brian Wieser, senior analyst at Pivotal. "Facebook is not quite the prestige brand it once was, and there is so much worse to come."

CEO Mark Zuckerberg was John Oliver, who called the social network "history's most profitable data-harvesting machine."

Despite all these claims of treating user data with respect, Facebook has also recently asked US banks to share customer financial information in order to offer new services. Would you rather have a social media network accessing and using your family history and personal information or your card transactions and checking account balances? (Rhetorical question.)

All this to say, Facebook's new CMO will not only need to handle ad campaigns and traditional communications while showing business results and streamlining brand identity, he or she will need to focus the company's message on feeling safe and connected. "What they need is a PR master, someone that can build back the public trust," Pattisall says. "Not just a marketer, but someone connected to leadership answering directly to Sheryl and working pretty closely with Mark to carry their vision forward."

Since the "Here Together" spot debuted on April 25, iSpot reports that Facebook has spent $63.7 million of its year-to-date (YTD) national TV spend of $69.1 million on the commercial, which has largely targeted various sports programs, American Idol, and Big Brother (see targeting right).

Since the article below, where you can read more history about the company's spend, was published, Pathmatics data shows that Facebook's YTD digital display spend has risen to $17.2 million, a sharp increase from its average of $3 million for the past two years, and generated 2.1 billion impressions.

Media buying and planning have been handled by Mindshare since 2016, still under average agency tenure (3-4 years).


Below was originally published on 2/13:

Just a few weeks after Mark Zuckerberg announced limiting the amount of ads on Facebook so users could focus more on family and friends, CMO Gary Briggs announced he is stepping down from his position. But, he isn't leaving until the new CMO comes in and gets situated, however long that may take. 

Either way, Briggs will be leaving and a new CMO will be coming in. That means advertising, media and other work could be up for grabs, Mindshare, which has handled media since 2016. Creative is handled in-house. 

Sellers - Facebook attracts a wide range of users to appeal to as many advertisers as possible. Thus, they run traditional and digital ads all year on a variety of platforms. ISpot reports a 2017 national TV spend of $12.1 million (see show targeting right). 2016's spend was $36.6 million. 

Pathmatics reports a 2017 display spend of $3.6 million, which was placed direct on sites such as mlb.com, youtube.com, inc.com, digg.com and eteknix.com.

2016's spend was also $3.6 million, but was placed on sites including ancestry.com, youtube.com and cnn.com.