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Mindshare | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone
(212) 297-7000
Primary Address
Three World Trade Center
175 Greenwich Street
New York, NY 10007
USA

Mindshare Contacts

Contacts (5/225)
Name Title State
Andrew D. Managing Partner & Director NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 297-7000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Three World Trade Center
175 Greenwich Street
New York, NY
10007
USA

Christine P. Managing Partner & Digital Investment Lead NY
Will G. Cheif Financial Officer - North America NY
Emily H. Partner & Digital Director NY
James C. Managing Director & Senior Partner - Mindshare FAST NY

Client Relationships


Brand Service From To Media Spend
****** ******** **** media buying & planning 2009 present *
****** ************ media buying & planning 2009 present *********
****** ********* media buying & planning 2009 present ******
********, ***. Media Buying, Media Planning 2019 present *******
****** ***** media buying & planning unknown present *

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WinmoEdge

Male Media Opps: Booking Holdings plans marketing spend increases amid acquisitions (Score 21)


Per a recent Q2 earnings call, Vulnerable Account Index (VAI), launched new campaigns earlier this year in order to drive continued customer base growth.

BH also recently acquired Venga. Thus, we should see increased focus on digital channels and e-Commerce business.

Please feel free to view national TV and digital display ad spend, courtesy of Adbeat, below. Spend in both of these channels has increased significantly this year.

Brand YTD (TV) Past Year (DD) 2018 (TV) Past 2 Years (DD) 2017 (TV)
Booking.com $109.5 million $14.3 million $89.7 million $16.6 million $108.7 million
Priceline.com $26.1 million $15.2 million $39.4 million $22.6 million $49.4 million
RentalCars.com x $15,200 x $152,300 x
total $135.6 million $29.5 million $129.1 million $39.4 million $158.1 million

 

BH's spend typically spikes during H1, so reach out soon to see what they're planning for the new year. It seems to have pulled out of outdoor, print and radio media. According to StatSocial, it seems to be reaching its target demographic of Gen-Zers and millennials, with a male skew.

Agency & martech readers - creative has been handled by Mindshare since 2015, around average agency tenure (3-4 years). Thus, you should keep BH on your radar for potential digital and/or media duties in the future.