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Mindshare | Agency Profile, Contacts, AOR, Client Relationships

Service: media buying & planning

Main Telephone (212) 297-7000
Main Fax (212) 297-7777
Primary Address
Three World Trade Center
175 Greenwich Street
New York, NY 10007

Mindshare Contacts

Contacts (5/209)
Name Title State
David L. Chief Content Officer & President, MindShare Entertainment NY
Sample of Associated Brands
Email: *****@*******.***
Main Phone: (212) 297-7000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: Three World Trade Center
175 Greenwich Street
New York, NY

Tim C. Senior Partner & Human Resources Director - North America NY
Joe S. Chief Financial Officer NY
Shane M. Chief Data Strategy Officer NY
Suzanne W. Integrated Global Media Director, Strategy & Senior Partner NY

Client Relationships

Brand Service From To Media Spend
****** ******** **** media buying & planning 2009 present *
****** ************ media buying & planning 2009 present *********
****** ********* media buying & planning 2009 present *****
********, ***. Media Buying, Media Planning 2019 present *******
****** ***** media buying & planning unknown present *

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Told Ya!, Campaign Imminent: Buffalo Wild Wings taps creative, media AORs for upcoming rebrand

Update: Maybe I should be a Mindshare as its respective creative and media AORs ahead of a 2019 brand relaunch. The agencies replace incumbent AORs Horizon Media and TBWA\Chiat\Day. Shortly after Seth Freeman joined as CMO in August, BWW hired Lyle Tick as president and debuted a "bridge" "Escape to Football" campaign, along with a new logo. A new campaign will roll out in Q1 2019.

Earlier this month, BWW brought back a discontinued sauce flavor, Jammin' Jalapeño, for a limited time due to social media fan requests. The flavor may well be part of upcoming ads.

Since we last reported below, Pathmatics, its YTD digital display spend has grown from $6.3 million to $6.9 million.

Zeno Group is on PR.

Read more about Edge's take on BWW below.

Below was originally published on 8/29:

Buffalo Wild Wings has made yet another move towards rebuilding, naming Seth Freeman as its first CMO, effective August. With marketing leadership experience from companies including Holiday Inn (and HI Express), Coca-Cola, Russell Athletic, and GE Capital, Freeman will lead culinary, digital, advertising, brand, and guest experience activities.

It's also only been a month since Jeff Baker, former brand advertising and content VP at Arby's, was moved to BWW as marketing and advertising VP.

Note: Because Arby's and BWW have merged to create Inspire Brands, we are still working on confirming all contacts and emails

The company also recently collaborated with Founders on "3rd and Lager," a special beer for football season.

It also tends to invest in radio, outdoor, and social media (through Twitter, Facebook, Instagram, and YouTube) marketing, per Kantar data, to grow brand awareness and activity on its 

So far this year, iSpot reports that BWW has spent $45.4 million on national TV commercials largely targeting various sports programs and South Park (see targeting right). Its total 2017 spend ended up increasing to $74.7 million from $63.6 million the previous year.

According to Pathmatics, a year-to-date (YTD) digital display spend of $6.3 million has generated over 494.9 million impressions, with most ads placed site direct (95%) on destinations including,,,, and Last year, the company's full spend rose to $8.2 million from $5.4 million in 2016.

Agency & martech readers - since, as you're well aware, an outside CMO hire is the number one harbinger of potential agency reviews, reach out sooner than later to get on Freeman's radar for possible work.

Read more of Edge's take on BWW here.