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Modco Media | Agency Profile, Contacts, AOR, Client Relationships


Service: full service

Main Telephone
(212) 686-0006
Primary Address
102 Madison Avenue
10th Floor
New York, NY 10016
USA

Modco Media Contacts

Contacts (5/9)
Name Title State
Erik D. Founder & Chief Executive Officer NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 686-0006
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 102 Madison Avenue
10th Floor
New York, NY
10016
USA
Justin B. Associate Director, Media NY
Jeff K. Media Director NY
Joseph J. Vice President, Integrated Media Investment NY
Tim B. Group Media Director NY

Client Relationships

Current Past

Brand Service From To Media Spend
*********** *********, *** Media Planning *
******** ***** Media Buying, Media Planning *
******* **** *** **** Media Planning *
**** ******** *******, ***. Media Planning *
**** **** Creative *

See Winmo sales intelligence in action

WinmoEdge

True Religion launches mobile app, focuses on digital strategy (Score 27)


Sales lead: Reach out to offer digital assistance. 

  • True Religion (TR) recently launched a new mobile app.
  • The app offers exclusive offers, promotions, interactive content, and styling tips. 
  • This is part of the company's ongoing digital transformation project.

Recent hires:

  • Travis Alderman joined as senior director of digital marketing & eCommerce in May 2022.
  • Adriana Frias joined as senior manager of paid media performance marketing in November 2022.
  • Mariella Trinidad-Do joined as senior director of eCommerce experience & CRO in August 2022. 

TR's target demographic: Gen-Z & millennials

The company will likely:

  • Increase spend to promote the new app
  • Seek digital agency assistance
  • Continue improving digital offerings

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: TR spent around $1.6m on digital display ads YTD, a slight (14%) increase from $1.4m spent in this channel during the same time period of 2021. 
  • YTD data: 200.6m impressions via Facebook (58%), Instagram (41%), and desktop video (1%). 
  • Last year: Full-year spend increased by 27% from $1.5m in 2020 to $1.9m in 2021. 
  • Ad location: It placed 100% of these ads directly onto sites such as facebook.com, instagram.com, youtube.com, screenrant.com, and missyusa.com. 

Agency analysis:

  • Opportunity: The recent hires may lead to roster shifts. 
  • Current roster: 

Insight Sources: Digital spend insights estimated by Pathmatics.