Momentum Worldwide | Agency Profile, Contacts, AOR, Client Relationships
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|Main Telephone||(212) 367-4500|
|Main Fax||(212) 367-4501|
Momentum Worldwide Contacts
|Chris W.||Chairman & Chief Executive Officer - Momentum Worldwide||NY|
Sample of Associated Brands
|Omid F.||Chief Creative Officer||NY|
|Jason S.||Global Chief Technology Officer||NY|
|Kevin M.||President, International||NY|
|Elena K.||Senior Vice President & Chief Strategy & Analytics Officer - North America||NY|
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Male Media Opps: Chevron names new experiential, sponsorship AOR
reportedly asked to find ways outside of tickets and hospitality to drive marketing value from sponsorships. They also were tasked with looking for "enhanced measurement capabilities and associated sponsorship analytics." So, expect the new agency to handle these tasks, as well.
With that said, sponsorship sellers should start touting their platforms. Chevron's current sponsorship portfolio is centered around its Northern California headquarters and Texas-based production facilities, meaning an edge may go to sponsorship sellers in these areas.For example, their big-name sponsorship include the Pac-12 Conference, Dallas Cowboys, San Francisco 49ers Foundation, Oakland A's and San Francisco Giants.
However, because the gas company appointed a new agency to go beyond its current efforts, those of you who can offer big, high ROI executions in major cities across the US should also go after this revenue. Chevron also sponsors the Pittsburgh Steelers, for instance. WPP's NYC handle media planning and buying.
Incumbent: AdSport, which has worked on the account for more than a decade and WME-IMG, which has also done prior sponsorship work for Chevron, both participated in the review.
TV Breakdown: According to iSpot, Chevron has spent $2.1 million on national TV ads so far this year, a slight decrease from the $2.6 million spent during the same period last year. For all of 2016, the company spent $5.5 million on national TV ads, with the majority of spend concentrated in the second half of the year.
Digital Breakdown: Pathmatics reports that Chevron has spent $707,000 on digital display ads so far this year, the majority of which were placed site direct on top ad destinations myspace.com, crackle.com, mlb.com and washingtontimes.com.
This is a major decrease from the $3.5 million spent during the same period last year. For all of 2016, the company spent $12.4 million on display ads, the majority of which were also placed site direct.
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