Ogilvy | Agency Profile, Contacts, AOR, Client Relationships
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|Main Telephone||(212) 237-4000|
|Main Fax||(212) 237-5123|
|David F.||Senior Partner & Executive Creative Director - Worldwide||NY|
Sample of Associated Brands
|John S.||Chairman, Global Brand Community||NY|
|Donna P.||Chief Diversity Officer||NY|
|Shelly L.||Chairman Emeritus||NY|
|Tham Khai M.||Worldwide Chief Creative Officer & Chairman, Worldwide Creative Council||NY|
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Campaign Imminent: American Express names new creative shop for global brand initiative
After the departure of New York City-based cgarrybowen, and with no review.
The new shop will handle US and global creative brand initiatives, and has been tasked with "developing a new global brand platform that will bring together all of [American Express's] brand and product-related work under one umbrella," according to a company spokesperson. In other words, the new work aims to show that the company offers more than just consumer credit cards. This makes sense, as the company announced last fall that it would be increasing marketing efforts to support different offerings (more here).
With new campaigns on the way, expect marketing spend to pick back up. Note that both Pathmatics report a drop in national TV and digital display spend this year, but with the agency's first brand work set to debut early next year, expect spend in these channels to pick back up. This means that sellers should be reaching out now to secure this upcoming new campaign revenue.
Incumbent: Ogilvy, creative AOR since 2002, will remain on the roster to handle international and some current US work.
TV Breakdown: According to iSpot, since the beginning of the year, AmEx has spent $59.6 million on national TV ads, down from the $73 million spent during the same period last year.
Digital Breakdown: Per Pathmatics, AmEx has spent $11.6 million on digital display spend this year, down from the $26.5 million spent during the same period last year. The majority of this year's spend went towards desktop. Ads have been placed primarily site direct on top ad destinations ticketmaster.com, thepontsguy.com, ebay.com and newegg.com.
For all of last year, the company spent $62.2 million on display ads, down from the $104.7 million spent the year prior.
Three World Financial Center
200 Vesey St.
New York, NY 10285
Executive Vice President, Global Advertising & Media
Executive Vice President & General Manager, Global Marketing & Commercial Services
Senior Vice President, Global Brand Marketing & Communications
Direct: (212) 640-0645