OgilvyOne Worldwide | Agency Profile, Contacts, AOR, Client Relationships
Service: direct response / interactive
|Main Telephone||(212) 237-4000|
|Main Fax||(212) 237-5123|
OgilvyOne Worldwide Contacts
|Brian F.||Chairman & Chief Executive Officer - OgilvyOne Worldwide||NY|
Sample of Associated Brands
|Carla H.||Chairman, OgilvyRED & Vice Chairman, Ogilvy & Mather Worldwide||NY|
|Alfonso M.||Co-Chief Creative Officer||NY|
|Jimmy S.||Worldwide Chief Strategy Officer, Customer Engagement & CRM||NY|
|Chris H.||President, Growth & Innovation - OgilvyRED||NY|
|******* *******||creative, digital||unknown||present||*******|
|******** ********* *****, ***.||AOR - creative||2009||present||******|
|*********||digital, public relations||unknown||present||*|
Who is the Chairman & Chief Executive Officer - OgilvyOne Worldwide of OgilvyOne Worldwide?
What is the email of the Chairman, OgilvyRED & Vice Chairman, Ogilvy & Mather Worldwide of OgilvyOne Worldwide?
What is direct phone of the Co-Chief Creative Officer of OgilvyOne Worldwide?
Who is the creative, digital agency of OgilvyOne Worldwide?
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Rumor - Sargento drops media agency, account in play?
We've received a tip that wild speculation on my part.
Sellers - A change in media agencies should open up Sargento's ~$40 million ad budget in the second half of the year (H2), certainly 2018. Their TV-heavy ad hike that began in 2016 has continued this year. Keep going after potential last minute and supplemental Q3 buys, but direct those pitches in-house since it looks like Mediacom is off the account.
Then, keep Sargento on your radar through the winter holidays since March-October is typically Sargento's top advertising period. But, keep in mind that last year's TV push began in January. Cooking-endemic sellers will likely have an edge securing revenue, but anybody representing platforms that reach millennial women, especially moms, should reach out.
TV Breakdown: $36.6 million has gone to national TV ads since last July (see show targeting right), up from $27.6 million during the same period a year earlier, iSpot.tv reports.
Digital Breakdown: Display spending the past year has risen to $2.6 million for 181.2 million impressions from $1.5 million for 96.5 million impressions the year before. Pathmatics reports that most of these buys are still site direct and almost 50/50 desktop video and desktop banners.
At $1.5 million for 33.8 million desktop, desktop video and mobile impressions, Time's cookinglight.com has received the bulk of Sargento's display spending the past year. Other sites that have received at least $75,000 include msn.com, coupons.com, myfitnesspal.com and Scripps foodnetwork.com and food.com.
Sargento Foods, Inc.
One Persnickety Place
Plymouth, WI 53073
Vice President of Marketing, Consumer Products Division
Director, Integrated Marketing Communications