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OgilvyOne Worldwide | Agency Profile, Contacts, AOR, Client Relationships




Service: direct response / interactive

Main Telephone (212) 237-4000
Main Fax (212) 237-5123
Primary Address
636 11th Avenue
New York, NY 10036
USA

OgilvyOne Worldwide Contacts

Contacts (5/15)
Name Title State
Brian F. Chairman & Chief Executive Officer - OgilvyOne Worldwide NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 237-4000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 636 11th Avenue
New York, NY
10036
USA

Carla H. Chairman, OgilvyRED & Vice Chairman, Ogilvy & Mather Worldwide NY
Alfonso M. Co-Chief Creative Officer NY
Jimmy S. Worldwide Chief Strategy Officer, Customer Engagement & CRM NY
Chris H. President, Growth & Innovation - OgilvyRED NY

Client Relationships


Brand Service From To Media Spend
******* ******* creative, digital unknown present *******
******** ********* *****, ***. AOR - creative 2009 present ******
******** digital OOH 2007 present *****
****** ****** digital unknown present *****
********* digital, public relations unknown present *

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Recent Discussions

Who is the Chairman & Chief Executive Officer - OgilvyOne Worldwide of OgilvyOne Worldwide?

What is the email of the Chairman, OgilvyRED & Vice Chairman, Ogilvy & Mather Worldwide of OgilvyOne Worldwide?

What is direct phone of the Co-Chief Creative Officer of OgilvyOne Worldwide?

Who is the creative, digital agency of OgilvyOne Worldwide?

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WinmoEdge

Rumor - Sargento drops media agency, account in play?


We've received a tip that wild speculation on my part. 

Sellers - A change in media agencies should open up Sargento's ~$40 million ad budget in the second half of the year (H2), certainly 2018. Their TV-heavy ad hike that began in 2016 has continued this year. Keep going after potential last minute and supplemental Q3 buys, but direct those pitches in-house since it looks like Mediacom is off the account.

Then, keep Sargento on your radar through the winter holidays since March-October is typically Sargento's top advertising period. But, keep in mind that last year's TV push began in January.  Cooking-endemic sellers will likely have an edge securing revenue, but anybody representing platforms that reach millennial women, especially moms, should reach out. 

Additional Insight

TV Breakdown: $36.6 million has gone to national TV ads since last July (see show targeting right), up from $27.6 million during the same period a year earlier, iSpot.tv reports. 

Digital Breakdown: Display spending the past year has risen to $2.6 million for 181.2 million impressions from $1.5 million for 96.5 million impressions the year before. Pathmatics reports that most of these buys are still site direct and almost 50/50 desktop video and desktop banners.

At $1.5 million for 33.8 million desktop, desktop video and mobile impressions, Time's cookinglight.com has received the bulk of Sargento's display spending the past year. Other sites that have received at least $75,000 include msn.com, coupons.com, myfitnesspal.com and Scripps foodnetwork.com and food.com. 

Sargento Foods, Inc. 
One Persnickety Place 
Plymouth, WI 53073 
(920) 893-8484

Chip Schuman
Vice President of Marketing, Consumer Products Division
(920) 893-8484
chip.schuman@sargento.com

Chris McCarthy
Director, Integrated Marketing Communications
(920) 893-8484
christopher.mccarthy@sargento.com