PHD USA | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(212) 894-6600|
|Main Fax||(212) 894-4100|
PHD USA Contacts
|Harry K.||President - Video Investment||NY|
Sample of Associated Brands
|Bill N.||Chief Financial Officer||NY|
|Will W.||President, Strategy & Planning - PHD Worldwide||NY|
|Nathan B.||Chief Executive Officer||NY|
|Robert D.||President - PHD New York||NY|
|***** **** * ***||media buying & planning||unknown||present||*******|
|******** ********* ***||media buying & planning||unknown||present||*|
|*****||Media Buying, Media Planning||unknown||present||******|
|****||Media Buying, Media Planning||2016||present||*******|
|*******||digital media buying & planning||unknown||present||*|
Who is the President - Video Investment of PHD USA?
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Campaign Imminent: Tic Tac taps creative AOR for rebrand amid ad spend increase
Tic Tac, on the clack, but the party don't slack... I'm sorry. In preparation for a strategy refresh designed to target a Gen-Z and millennial audience, Laundry Service as its creative AOR, replacing TBWA Chiat Day, incumbent AOR since 2016. A new initiative is in the works that will debut in the coming months and use the agency's local knowledge and expertise to generate new customer activity. "The main challenge is; how can we be more relevant to the consumer?" said recently-promoted marketing VP Felipe Riera. "We have a well-established brand and we’re constantly looking at ways to take this to another level."
Last year, the brand launched a gum line to reach more consumers.
So far this year, iSpot reports that TT has spent $21.8 million on national TV commercials targeting various programs with younger viewers (see targeting right). The brand has already surpassed its total 2017 spend of $18.5 million, which had increased slightly from that of $17.2 million the previous year.
According to Pathmatics, a YTD digital display spend of $306,200 has generated more than 24.9 million impressions, with most ads placed site direct (92%) on destinations including thrillist.com, espn.com, seventeen.com and youtube.com. Last year, TT's full spend rose to $606,200 from that of $275,100 in 2016.
Agency & martech readers - since, as you're well aware, agency reviews typically follow one another, media and/or digital work could become available soon. The brand's shop relationships with Juniper Park TBWA for digital (since 2017) haven't yet exceeded average agency tenure (3-4 years), but its past creative relationship hadn't done so before the review, either.