PHD USA | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(212) 894-6600|
|Main Fax||(212) 894-4100|
PHD USA Contacts
|Will W.||President, Strategy & Planning - PHD Worldwide||NY|
Sample of Associated Brands
|Nathan B.||Chief Executive Officer||NY|
|Briony M.||President, Group Account Director - New York||NY|
|Star K.||President - Healthcare Practice||NY|
|Craig A.||Chief Investment Officer||NY|
|******||media buying & planning||2010||present||********|
|******||media buying & planning||2010||present||*****|
|***** **** * ***||media buying & planning||unknown||present||*******|
|****||media buying & planning||2010||present||******|
|******** ********* ***||media buying & planning||unknown||present||*|
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In Review: Former #7 Carnival reviewing US creative, follows media consolidation
Carnival was on the VAI for a while, so hopefully agencies already have been going after the cruiser for many quarters. If not, reach out now to see if there's still time to get on the long list. Arnold and Carnival have "mutually decided to part ways," according to Adweek, so there's no AOR incumbent to compete with. But, keep in mind that Carnival does turn to a creative roster that includes Omnicom's picked up Seabourn last year.
Sellers - Carnival's ad budget has plummeted since cruising's pre-recession and folks getting sick at sea days, but there's still substantial traditional budgets to secure. In fact, some of Carnival's falling TV budget is fueling increases in display activity. Makes sense - Carnivals wants to reach millennials looking for affordable vacations, especially young families, and millennials don't watch TV like older generations. So, besides digital, event and sponsorship sellers should seek revenue here, as well. For example, Arnold Donald, president and CEO, said during the Q1 earnings call that new ships "are a big promotional opportunity and Carnival will hold events around launches.
Keep going after last minute summer campaign dollars, while setting the groundwork for Q4 and next Wave Season, the Jan-March period when this industry offers the best deals. With a creative review already underway, a big new campaign could break in time for Q1.
Media Spend: $24.2 million went to measured media last year, a huge decline from the $70.4 million spent in 2014. Broadcast still leads the way, followed by print, display, radio and outdoor outlays.
TV Breakdown: $2 million has gone to national TV ads since last May (see show targeting right), down from $10.4 million a year earlier, iSpot.tv reports.
Digital Breakdown: $23.6 million garnered 2.5 billion impressions the past year, up from $14.4 million for 1.8 billion impressions a year earlier, per Pathmatics. Their mix includes a mix of mostly site direct desktop, desktop video and mobile video ads.
Sites running all three include youtube.com, ellentv.com, aol.com, cafemom.com and cnn.com.
3655 Northwest 87th Ave.
Miami, FL 33178-2428
Chief Marketing Officer
Supervisor, Digital Investment - PHD, NYC