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PHD USA | Agency Profile, Contacts, AOR, Client Relationships


Service: media buying & planning

Main Telephone
(212) 894-6600
Primary Address
220 East 42nd Street
New York , NY 10017
USA

PHD USA Contacts

Contacts (5/69)
Name Title State
Peter C. Executive Director- Operations NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 894-6600
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 220 East 42nd Street

New York , NY
10017
USA
Will L. Director, Commerce NY
Kimberly F. Supervisor, Strategy NY
Dylan C. Manager, Media Investment NY
Jon A. Chief Innovation Officer & President NY

Client Relationships

Current Past

Brand Service From To Media Spend
***** Media Planning, Media Buying *
**** ** Media Buying, Media Planning *
**** ** Media Buying, Media Planning *
**** ** Media Buying, Media Planning *
**** ** Media Buying, Media Planning *

See Winmo sales intelligence in action

WinmoEdge

Popeyes wraps up creative review (Score 71)


Sales lead: Contact this company now to offer ad space & inquire about agency opportunities. 

  • McKinney as its creative AOR, effective April 2023.
    • The agency is responsible for creative development/production, brand strategy, and influencers.  
    • Its first creative work is expected to debut in late spring. 
  • This concludes the review we recently told you about.
    • McKinney served as interim lead creative agency during the review. 
  • GUT was the incumbent creative AOR for about three years. 

Popeye's target demographic: Gen-Z & millennials with a male skew

The company will likely:

  • Review other agency relationships
  • Release new creative/launch a campaign (expected in Q2)
  • Revise creative strategy 

Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)

  • YTD spend: Popeyes spent approximately $27.5m on national TV ads YTD, close to the $27.2m spent in this channel during the same time period of 2022. 
  • 2021-2022 spend: Full-year spend dropped slightly (3%) from $105m in 2021 to $101.6m in 2022. 
  • Ad programming: It placed ads during programming such as NFL Football, NBA Basketball, The Big Bang Theory, Friends, and The First 48. 

Digital and social insights (digital ad spend, effectiveness, impressions, and performance)

  • YTD spend: Popeyes spent around $4.3m on digital display ads YTD, a 54% increase from $2.8m spent in this channel during the same time period of 2022. 
  • YTD data: 562m impressions via Instagram (49%), Facebook (39%), and YouTube (12%). 
  • 2021-2022 spend: Full-year spend fell by 26% from $21.1m in 2021 to $15.6m in 2022.
  • Ad location: It placed 100% of these ads directly onto sites such as instagram.com, facebook.com, and youtube.com. 

Additional channel insights  

  • Vivvix: Popeyes also utilizes OOH, print, radio, and local broadcast. 
  • Top podcasts sponsored: The Dan Le Batard Show with Stugotz, The NewsWorthy, The John Batchelor Show, and Skip and Shannon: Undisputed.

Agency analysis:

  • Opportunity: Agency reviews commonly follow one another, so reach out now to secure top priority.
  • Current roster:

Insight Sources: Broadcast insights estimated by Podchaser.