PHD USA | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(212) 894-6600|
|Main Fax||(212) 894-4100|
PHD USA Contacts
|Harry K.||President - Video Investment||NY|
Sample of Associated Brands
|Will W.||President, Strategy & Planning - PHD Worldwide||NY|
|Nathan B.||Chief Executive Officer||NY|
|Robert D.||President - PHD New York||NY|
|Annie G.||Chief Marketing Officer||NY|
|***** **** * ***||media buying & planning||unknown||present||*******|
|******** ********* ***||media buying & planning||unknown||present||*|
|*****||Media Buying, Media Planning||unknown||present||******|
|****||Media Buying, Media Planning||2016||present||*******|
|*******||digital media buying & planning||unknown||present||*|
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Campaign Imminent: Audi launches digital AOR review, searches for experiential work
AKQA, its incumbent digital AOR since 2011, has not revealed whether or not it will pitch. "Yes, Audi of America is currently reviewing bids for its digital AOR as part of a continued investment in innovation. Submissions are now closed," said a company spokesperson, who also confirmed that a separate bid process has been launched for experiential work.
As of right now, most of Audi's competition is coming from BMW, Mercedes, Jaguar, and Porsche. It sees itself as the "premium brand," however.
So far this year, iSpot reports that Audi has spent $50.1 million on national TV commercials largely targeting various sports programs and The Walking Dead (see targeting right). The brand's total 2017 spend of $134.7 million decreased from $170.8 million the previous year.
According to Pathmatics, a year-to-date (YTD) digital display spend of $4.3 million has generated over 242.9 million impressions, with most ads placed site direct (99%) on destinations including espn.com, youtube.com, reddit.com, and nationalgeographic.com. Last year, Audi's full spend increased to $12.2 million from $13.2 million in 2016.
Agency & martech readers - while I'd normally tell you to pitch other work, considering that reviews tend to follow one another, Audi said it has no plans to conduct a creative (handled by USA) review (take this, however, with a grain of salt). In fact, the aforementioned spokesperson said no such plans are in store for any VW brands. Blah, blah, blah - we've heard all this before. While nothing is happening now, keep the brand on your radar for subsequent work over the next year, readers.