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PHD USA | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 894-6600
Main Fax (212) 894-4100
Primary Address
220 East 42nd Street
New York , NY 10017
USA

PHD USA Contacts

Contacts (5/123)
Name Title State
Harry K. President - Video Investment NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 894-6600
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 220 East 42nd Street

New York , NY
10017
USA

Bill N. Chief Financial Officer NY
Will W. President, Strategy & Planning - PHD Worldwide NY
Nathan B. Chief Executive Officer NY
Robert D. President - PHD New York NY

Client Relationships


Brand Service From To Media Spend
***** **** * *** media buying & planning unknown present *******
******** ********* *** media buying & planning unknown present *
***** Media Buying, Media Planning unknown present ******
**** Media Buying, Media Planning 2016 present *******
******* digital media buying & planning unknown present *

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WinmoEdge

Campaign Imminent: Tic Tac taps creative AOR for rebrand amid ad spend increase


Tic Tac, on the clack, but the party don't slack... I'm sorry. In preparation for a strategy refresh designed to target a Gen-Z and millennial audience, Laundry Service as its creative AOR, replacing TBWA Chiat Day, incumbent AOR since 2016. A new initiative is in the works that will debut in the coming months and use the agency's local knowledge and expertise to generate new customer activity. "The main challenge is; how can we be more relevant to the consumer?" said recently-promoted marketing VP Felipe Riera. "We have a well-established brand and we’re constantly looking at ways to take this to another level."

Last year, the brand launched a gum line to reach more consumers.

So far this year, iSpot reports that TT has spent $21.8 million on national TV commercials targeting various programs with younger viewers (see targeting right). The brand has already surpassed its total 2017 spend of $18.5 million, which had increased slightly from that of $17.2 million the previous year.

According to Pathmatics, a YTD digital display spend of $306,200 has generated more than 24.9 million impressions, with most ads placed site direct (92%) on destinations including thrillist.com, espn.com, seventeen.com and youtube.com. Last year, TT's full spend rose to $606,200 from that of $275,100 in 2016.

Agency & martech readers - since, as you're well aware, agency reviews typically follow one another, media and/or digital work could become available soon. The brand's shop relationships with Juniper Park TBWA for digital (since 2017) haven't yet exceeded average agency tenure (3-4 years), but its past creative relationship hadn't done so before the review, either.