PHD USA | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(212) 894-6600|
|Main Fax||(212) 894-4100|
PHD USA Contacts
|Harry K.||President - Video Investment||NY|
Sample of Associated Brands
|Craig A.||Chief Investment Officer||NY|
|Briony M.||President, Group Account Director - New York||NY|
|Will W.||President, Strategy & Planning - PHD Worldwide||NY|
|Nathan B.||Chief Executive Officer||NY|
|***** **** * ***||media buying & planning||unknown||present||*******|
|******** ********* ***||media buying & planning||unknown||present||*|
|*****||Media Buying, Media Planning||unknown||present||******|
|****||Media Buying, Media Planning||2016||present||*******|
|*******||digital media buying & planning||unknown||present||*|
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Momvertising Opps: Hormel Foods releases ad amid spend increase
In the spirit of continuing BBDO Minneapolis is centering the campaign around raised awareness of all-natural deli meat. The ad's spots will air on national TV as well as digital and social channels.
Per its Q1 2018 earnings transcript, Hormel plans on continuing to invest more in advertising and promotional spend, increasing expenses by 20% (we've seen earlier this year that the company's already started to increase specific ad spend). Projects will, as this campaign does, focus on plant automation, technologies and value-added capacity.
Kantar reports the company's top spending periods to be Q2-Q3, so reach out soon to secure revenue. Its target demographic skews towards better-for-you consumers, especially among moms with young kids (slight southern skew).
Hormel has had a total YTD spend of almost $7 million on TV ads, surpassing its total 2017 spend of $6.7 million, which had increased from a total spend of $5.9 million in 2016.
According to Pathmatics, the company has a YTD digital spend of $156,300, most of which (89%) have been placed site direct on sites such as coupons.com, allrecipes.com, mysavings.com, couponmom.com, and webmd.com. Most of Hormel's 2017 digital ads, however, didn't air until Q3 (total 2017 spend was over $9 million, curiously lower than $14.5 million in 2016), so look there for spend.
The company hired Jeff Frank, a man with lots of executive leadership experience in the food industry, as VP in March and, just this week, Applegate brand.
Media buying and planning for the campaign was done by PHD Worldwide.