PHD USA | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
- Main Telephone
- (212) 894-6600
PHD USA Contacts
|Anthony K.||Chief Media Officer||NY|
Sample of Associated Brands
|Robert D.||Chief Operating Officer||NY|
|Harry K.||President - Video Investment||NY|
|Will W.||President, Strategy & Planning - PHD Worldwide||NY|
|Nathan B.||Chief Executive Officer||NY|
|***** **** * ***||media buying & planning||2015||present||******|
|******** ********* ***||media buying & planning||unknown||present||*|
|*****||Media Buying, Media Planning||unknown||present||*****|
|**** **||Media Buying, Media Planning||2016||present||*****|
|**** **||Media Buying, Media Planning||2016||present||*******|
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Campaign Imminent: The Stars Group consolidates global media with PHD, launches FOX Bet
Online gaming and gambling company Campaign, it will handle media for all brands along the portfolio, including PokerStars, Sky Bet and BetEasy.
We don't know when we'll see a new campaign from the agency, but sellers should reach out to remain top-of-mind. Then, go after year round revenue since neither Sky Betting nor The Stars Group have a top spending period. The portfolio of brands typically targets millennial and Gen-X men.
Spend along the portfolio has been increasing and those increases should continue. Executives in the recent Q2 earnings call stated the company would invest $40m in H2 2019 to support FOX Bet, which recently rebranded from BetStars and relaunched. The money will be used for product development, customer acquisition and the addition of new team members.
The brand has already added CEO Robin Chhabra, who most recently served as chief corporate development officer over the entire The Stars Group portfolio. It is also searching for a number of new personnel. The majority of these people are related to marketing, but there area also a few technology vacancies. Please view the open positions here.
On top of that, the spend increases are likely to continue since The Stars Group reportedly wants to increase its US market reach by fivefold over the next year. Expect the majority of the increases, outside of those to be spent on FOX Bet, to go to direct customer acquisition for casino and betting. Execs in the call mentioned that was an important focus of the company.
The Stars Group typically uses digital channels (e.g., social media, display, SEO, PPC and email) and cause marketing (it recently extended its partnership with global charity partner "Right to Play"). There's a possibility it will use TV, radio and outdoor since it uses those mediums over in the UK.
Please view digital display spend for Sky Bet, PokerStars and The Stars Group below. The information was provided by Adbeat.
|Brand||12-Month||24-Month||Purchase Channel(s)||Top Ad Destinations|
|PokerStars||$50,200||$80,200||Primarily via Direct Buy (58%) and MediaMath (39%)||dailymotion.com, dictionary.com, azlyrics.com, vnexpress.net and acronymfinder.com|
|Sky Bet||$365||$557||Google (88%) and Direct Buy (12%)||sportinglife.com and attheraces.com|
|The Stars Group||$191||$191||Google (84%), Google Search Partners (15%) and Google Native (1%)||fodors.com, healthline.com, employmentalert.com, livestrong.com and geeksvip.com|
Agency and martech readers -- since creative and media just switched, it looks like The Stars Group has all of its bases covered right now. It could hire a digital or PR agency, but that seems unlikely since such reviews typically precede creative and media and not the other way around. Therefore, it may be in your best interest to prospect elsewhere.
Note: Since The Stars Group and its personnel are based in the UK, make sure to familiarize yourself with GDPR before reaching out.
The Stars Group
Douglas Bay Complex
King Edward Road
Onchan, Isle of Man 1M3 1DZ
Isle of Man
Group Chief Marketing Officer
Director, Marketing - PokerStars
Sky Betting & Gaming
Two Wellington Place
Leeds, West Yorkshire LS1 4AP
0330 024 4777
Marketing Director - Sky Bet
Head, Brand & Creative - Sky Bet