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PHD USA | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 894-6600
Main Fax (212) 894-4100
Primary Address
220 East 42nd Street
New York , NY 10017
USA

PHD USA Contacts

Contacts (5/119)
Name Title State
Harry K. President - Video Investment NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 894-6600
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 220 East 42nd Street

New York , NY
10017
USA

Will W. President, Strategy & Planning - PHD Worldwide NY
Nathan B. Chief Executive Officer NY
Robert D. President - PHD New York NY
Annie G. Chief Marketing Officer NY

Client Relationships


Brand Service From To Media Spend
***** **** * *** media buying & planning unknown present *******
******** ********* *** media buying & planning unknown present *
***** Media Buying, Media Planning unknown present ******
**** Media Buying, Media Planning 2016 present *******
******* digital media buying & planning unknown present *

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WinmoEdge

Campaign Imminent: Audi launches digital AOR review, searches for experiential work


AKQA, its incumbent digital AOR since 2011, has not revealed whether or not it will pitch. "Yes, Audi of America is currently reviewing bids for its digital AOR as part of a continued investment in innovation. Submissions are now closed," said a company spokesperson, who also confirmed that a separate bid process has been launched for experiential work.

As of right now, most of Audi's competition is coming from BMW, Mercedes, Jaguar, and Porsche. It sees itself as the "premium brand," however.

So far this year, iSpot reports that Audi has spent $50.1 million on national TV commercials largely targeting various sports programs and The Walking Dead (see targeting right). The brand's total 2017 spend of $134.7 million decreased from $170.8 million the previous year.

According to Pathmatics, a year-to-date (YTD) digital display spend of $4.3 million has generated over 242.9 million impressions, with most ads placed site direct (99%) on destinations including espn.com, youtube.com, reddit.com, and nationalgeographic.com. Last year, Audi's full spend increased to $12.2 million from $13.2 million in 2016.

Agency & martech readers - while I'd normally tell you to pitch other work, considering that reviews tend to follow one another, Audi said it has no plans to conduct a creative (handled by USA) review (take this, however, with a grain of salt). In fact, the aforementioned spokesperson said no such plans are in store for any VW brands. Blah, blah, blah - we've heard all this before. While nothing is happening now, keep the brand on your radar for subsequent work over the next year, readers.