PHD USA | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(212) 894-6600|
|Main Fax||(212) 894-4100|
PHD USA Contacts
|Will W.||President, Strategy & Planning - PHD Worldwide||NY|
Sample of Associated Brands
|Nathan B.||Chief Executive Officer||NY|
|Briony M.||President, Group Account Director - New York||NY|
|Star K.||President - Healthcare Practice||NY|
|Craig A.||Chief Investment Officer||NY|
|***** **** * ***||media buying & planning||unknown||present||*******|
|******** ********* ***||media buying & planning||unknown||present||*|
|*****||Media Buying, Media Planning||unknown||present||******|
|****||Media Buying, Media Planning||2016||present||*******|
|*******||digital media buying & planning||unknown||present||*|
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Q4-Q2 Media Opps: MGM Resorts' digital spend up ahead of winter travel season
The Las Vegas shooting in October hit everyone hard, including MGM Resorts. In their latest earnings call, James Joseph Murren, chairman and CEO, stated that MGM Resorts and other casinos on The Strip completely stopped all marketing for 10 days out of respect for those affected. Now, MGM has brought digital direct response (DR) marketing back to previous levels. But, Murren added that their national TV ad campaign "probably won't go back on air until sometime next year" because "we don't think it's appropriate to do so at this point in time."
Q4 and Q2 are MGM's top advertising periods to drive visits during the winter and summer, so sellers should initially see if winter digital dollars are still available. Travel endemic sellers will likely have an edge securing revenue, but they run on lifestyle and entertainment sites, too.
MGM has spent $9.5M year-to-date (YTD) on display ads, according to here for the full 2017 spread.
As for national TV, iSpot reports $10.9M YTD, much higher than last year. The targeted shows have more of a female skew (see chart).
Kantar Media reports that MGM also has some spend dedicated to print, radio and outdoor channels.
Omnicom's SK+G has been creative AOR since 2001.