Back to All Agencies

PHD USA | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 894-6600
Main Fax (212) 894-4100
Primary Address
220 East 42nd Street
New York , NY 10017
USA

PHD USA Contacts

Contacts (5/147)
Name Title State
Will W. President, Strategy & Planning - PHD Worldwide NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 894-6600
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 220 East 42nd Street
New York , NY
10017
USA

Nathan B. Chief Executive Officer NY
Briony M. President, Group Account Director - New York NY
Star K. President - Healthcare Practice NY
Craig A. Chief Investment Officer NY

Client Relationships


Brand Service From To Media Spend
***** **** * *** media buying & planning unknown present *******
******** ********* *** media buying & planning unknown present *
***** Media Buying, Media Planning unknown present ******
**** Media Buying, Media Planning 2016 present *******
******* digital media buying & planning unknown present *

See Winmo sales intelligence in action

Recent Discussions

Who is the President, Strategy & Planning - PHD Worldwide of PHD USA?

What is the email of the Chief Executive Officer of PHD USA?

What is direct phone of the President, Group Account Director - New York of PHD USA?

Who is the media buying & planning agency of PHD USA?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

WinmoEdge

Q4-Q2 Media Opps: MGM Resorts' digital spend up ahead of winter travel season


 

The Las Vegas shooting in October hit everyone hard, including MGM Resorts. In their latest earnings call, James Joseph Murren, chairman and CEO, stated that MGM Resorts and other casinos on The Strip completely stopped all marketing for 10 days out of respect for those affected. Now, MGM has brought digital direct response (DR) marketing back to previous levels. But, Murren added that their national TV ad campaign "probably won't go back on air until sometime next year" because "we don't think it's appropriate to do so at this point in time."

Q4 and Q2 are MGM's top advertising periods to drive visits during the winter and summer, so sellers should initially see if winter digital dollars are still available. Travel endemic sellers will likely have an edge securing revenue, but they run on lifestyle and entertainment sites, too.

MGM has spent $9.5M year-to-date (YTD) on display ads, according to here for the full 2017 spread.

As for national TV, iSpot reports $10.9M YTD, much higher than last year. The targeted shows have more of a female skew (see chart).

Kantar Media reports that MGM also has some spend dedicated to print, radio and outdoor channels.

Omnicom's SK+G has been creative AOR since 2001.