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Porter Novelli | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations, full service

Main Telephone (212) 601-8000
Main Fax (212) 601-8101
Primary Address
195 Broadway
17th Floor
New York, NY 10007
USA

Porter Novelli Contacts

Contacts (5/14)
Name Title State
Patrick R. Chief Financial Officer & Senior Partner NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 601-8000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 195 Broadway
17th Floor
New York, NY
10007
USA

Nick P. Chief Operating Officer & Chief Client Officer NY
Paul G. Executive Vice President, Partner & Global Director, Health & Wellness NY
Kate C. Executive Vice President & Global Director, Business Development & Marketing NY
Sean S. Executive Vice President, Global Reputation Management NY

Client Relationships


Brand Service From To Media Spend
***** ***********, ***. public relations unknown present *******
*** ****** ***, ***. Public Relations unknown present ******
******* ******* AOR - public relations 2007 present *******
******* *** ******* ******* & ********** integrated marketing unknown present ******
*** ******** public relations 2006 present *

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H2 Media Opps: California Almonds adds industry PR shop to its roster, continues marketing hike


Update (6/15): Modesto, CA-based Padilla as its industry PR agency, following a competitive search. Specifically, the account will be handled by nutrition communications company FoodMinds, a part of Padilla's Food + Beverage division that has worked with the Almond Board previously.

The agency will handle the account out of their San Francisco offices, and some work will come out of Minneapolis. Work will include Almond Board's industry communications program, which targets farmers, processors and industry members. 

Keep in mind that the new agency appointment comes just a few months after California Almonds hiked its marketing spend and debuted three new TV spots (more below). So, with the recent investments in consumer marketing efforts already way up, it makes sense that the board wanted to increase its industry presence, as well. As such, sellers should continue going after this traditional and digital ad revenue. Media and creative are still at Sterling-Rice Group.

Note that this hire will not affect Porter Novelli, who has handled the board's consumer PR since 2002.

 

Update (4/6): We already told you at the beginning of last month that California Almonds launched its newest campaign to coincide with March Madness (more below). With the tournament officially over, hopefully plenty of our readers were able to slam dunk some new campaign revenue. However, if you weren't able to secure revenue in time, don't throw in the towel quite yet.

With the three new spots having cost the brand $1.7 million thus far, way up from the $138,437 we initially reported (per iSpot), it doesn't look like spending is slowing down just because March Madness is over. In other words, sellers that haven't got their hands on available revenue should be reaching out right away to pick up current campaign dollars as they continue to become available. 

Millennial male-focused sellers should have an edge securing revenue here. Note that media shop Sterling-Rice Group is on creative too. 

Below published 3/2

Modesto, CA-based iSpot reports. The ads all feature scenarios where men talk about the odds of getting a perfect bracket in the NCAA's upcoming basketball tournament, which begins this month.

In other words, expect these ads to continue to run through the end of the end of the tournament. However, keep in mind that these ads make up only a small portion of the $2.3 million already spent on national TV this year, in comparison to the $3.2 million spent for all of 2016. 

Therefore, traditional and digital sellers should reach out right away to see if there are any last minute March Madness revenue available. But, regardless, continue pitching sports sponsorship deals, as this is not the first time the brand has done this type of sponsorship.

Keep in mind that print is the brand's top ad channel, according to Kantar Media. Focus pitches on high ROI healthy lifestyle male engagement strategies. Note that while digital display spend is still in the mix, it is not very high and has decreased over the past few years, per Sterling-Rice Group handles media buying and planning. 

Additional Insight

Media Spend: According to Kantar Media, California Almonds spent $10.6 million on measured media in the first three quarters of 2016, the majority of which went towards print, followed by broadcast and digital. 

Digital Breakdown: For all of 2016, Pathmatics reports that Cali Almonds spent $469,300 on digital display ads, half of which were placed site direct, and the other half placed primarily between Ad Network and DSP channels. Top ad destinations include sfgate.com, npr.org and espn.com. 

Almond Board of California
1150 Ninth Street
Suite 1500
Modesto, CA 95354
(209) 549-8262

Emily Fleischmann
​Senior Director, Global Marketing
(209) 549-8262
efleischmann@almondboard.com

Melissa Mautz
​Associate Director, Marketing Services
Direct Dial: (209) 549-8262
mmautz@almondboard.com

Tina Charpentier
Senior Vice President - Padilla
tina.charpentier@PadillaCo.com

Laura Cubillos
​Founder, FoodMinds & EVP, Food & Beverage - Padilla
lcubillos@foodminds.com