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Porter Novelli | Agency Profile, Contacts, AOR, Client Relationships


Service: public relations, full service

Main Telephone
(212) 601-8000
Primary Address
195 Broadway
17th Floor
New York, NY 10007
USA

Porter Novelli Contacts

Contacts (5/59)
Name Title State
Conroy B. President - U.S. GA
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (404)-995-4500
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 195 Broadway
17th Floor
New York, NY
10007
USA
Eileen J. Global Chief, Staff & Executive Vice President NY
Jillian J. Chief Executive Officer NY
Caroline R. Account Manager - Essentia Water NY
Megan B. Account Manager WA

Client Relationships

Current Past

Brand Service From To Media Spend
*** ****** ***, ***. Public Relations *
*** ******** *** ******* ** ******* Public Relations *
****** *** ********* ****** & ********* Public Relations, Creative *
******* *** ******* ******* & ********** Digital *
*** ********* Public Relations *

See Winmo sales intelligence in action

WinmoEdge

Gen-Z, Millennial Opps: Arrow Electronics taps CMO amid spend increase (Score 60)


Sales Lead:

  • Kerdock was previously the marketing VP at Avnet.
  • He succeeds Victor Gustaf Gao, who parted ways with Arrow in July 2022 after having been its first CMO since 2018.
  • Arrow also named Diane Mitchell as its global marketing director in September 2022.
  • The company will likely:
    • Keep ramping up spend
    • Shift strategy
    • Seek new agency partners
  • Target demographic: 
    • Gen-Z and millennials
    • ​​​​​​​Arrow's national TV commercials target both English- and Spanish-speaking audiences.

Additional spending insights:

  • Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
    • YTD spend: Arrow hasn't utilized national TV since allocating around $132.1k in 2022.
    • Last year: The company had allocated 18% less, around $107.8k, in 2021.
    • 2022 ad programming: Arrow's 2022 commercials targeted English- and Spanish-speaking sports enthusiasts watching the 2022 Indianapolis 500 and the Indianápolis 500 2022.
  • Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
    • YTD spend: So far this year, the company has spent approximately $40.2k on digital ads, almost double the approximately $22.8k spent by this point last year.
    • YTD data: Arrow has earned ~4.3m digital impressions YTD via Facebook (52%), desktop display (40%), mobile display (7%), and Instagram (1%) ads.
      • ​​​​​​​The company has placed most of this year's desktop display ads site direct onto destinations such as electronics-tutorials.ws (58%), denverbroncos.com, electroschematics.com, eeweb.com, and channelpronetwork.com.
    • Last year: In 2022, the company spent roughly $127k on this channel, 53% more than the roughly $82.8k spent in 2021.
  • Additional channel insights  
    • The company utilizes local broadcast, digital, and Google Ads.

Additional agency insights:

Insight Sources: Broadcast insights estimated by .​​​​​​​