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Publicis North America | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (212) 474-5000
Main Fax (212) 474-5036
Primary Address
1675 Broadway
New York, NY 10019
USA

Publicis North America Contacts

Contacts (5/70)
Name Title State
Carla S. Chief Executive Officer - New York & Co-Chief Strategy Officer - Publicis Communications NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 474-5000
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1675 Broadway
New York, NY
10019
USA

Andrew B. Chief Executive Officer - North America NY
Matthew F. President - Data, Technology & Innovation NY
Lisa T. President - Multicultural NY
Jamie R. Chief Marketing Officer NY

Client Relationships


Brand Service From To Media Spend
*****, ***. AOR - creative, digital 1999 present ********
******** **** brand strategy & development, digital content, production 2014 present *******
********-***** *********, ***. creative, digital 2007 present ********
****-********** ****** creative, digital, brand strategy, public relations 2012 present ******
**** ** ******* *********** creative, digital 1998 present ********

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Who is the Chief Executive Officer - New York & Co-Chief Strategy Officer - Publicis Communications of Publicis North America?

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WinmoEdge

Score 76 - Account in Jeopardy: Citi promotes CMO


While CMOs promotions don't make brands as ripe for agency reviews as outside CMO hires, they're still a big new business trigger. Breithaupt certainly will evaluate her agency roster, among other areas, as she puts a stamp on Citi's marketing strategy. Plus, Publicis is well past average AOR tenure (2.5-3 years), making the likelihood of a review higher.

Like rival Bank of America, which also more socially consciousness options. As such,  millennial engagement will certainly continue to be a priority.

For example, Breithaupt, in her previous role as managing director of media, advertising and global entertainment, led the access to concerts by artists such as Guns N' Roses, Lady Gaga, John Mayer and Coldplay. Also, she developed partnerships including the Citi Concert Series on the “Today” show with NBC and Live Nation Entertainment.

As such, continue to look for experiential and entertainment related revenue around Citi Private Pass (Mediavest | Spark, NYC teams primarily handle media planning and buying.

Additional Insight

Experience: Breithaupt has been with Citi since 1999. She replaces Leslie Gillin, who was CMO for two years and left recently to

TV Breakdown: $142.8 million has gone to national TV ads the past year (see show targeting right), up from $84.9 million during the same period a year earlier, iSpot.tv reports.

But, keep in mind that about $26 million of the increase went to the Rio Olympics.

Digital Breakdown: $69.6 million has garnered 6.2 billion impressions since last May, from $50 million for the same amount of impressions a year earlier, according to Pathmatics. The increase in spending has come as desktop video outlays rose to 42% of spending, or $29.1 million, from 30%, or $14.9 million.

The bulk of impressions are still being purchased direct. At $24.6 million for 1.4 billion desktop, desktop video and mobile video impressions, YouTube has been targeted the most.

Sites receiving at least $2 million the past 12 months also include nytimes.com, linkedin.com, espn.com, businessinsider.com, yahoo.com and bloomberg.com. 

Citi 
399 Park Avenue 
Second Floor 
New York, NY 10022 
(212) 559-1000

Jennifer Breithaupt
Global Consumer Chief Marketing Officer
(212) 559-1000
jennifer.breithaupt@citi.com

Amy Sokotch
Senior Vice President, Media, Advertising & Partnerships
Direct Dial: (718) 248-5560
amy.sokotch@citigroup.com