Roc Nation | Agency Profile, Contacts, AOR, Client Relationships
Service: entertainment agency
- Main Telephone
- (212) 292-8500
Roc Nation Contacts
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Michael Y. | President & Chief, Branding & Strategy | NY | ||||||||||||
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| David W. | Chief Digital Officer | NY | ||||||||||||
| Ellison A. | Director, Partnership Marketing & Special Projects | NY | ||||||||||||
| Bianca E. | Marketing Director | NY | ||||||||||||
| Catherine B. | Director, Digital Marketing & Strategy | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
On the Brink: Houston Dynamo names new CMO, marketing VP (Score 65)
has named Katie Sarantakes Scallan its CMO, effective July. Previously a marketing and corporate communications director at The Friedkin Group, Sarantakes Scallan brings additional marketing leadership experience from roles at Gulf States Toyota, RSW and Gleason. At The Friedkin Group, a group of automotive, hospitality, entertainment, golf and adventure companies, Sarantakes Scallan's responsibilities included brand management and development, sponsorships, marketing partnerships, digital and experiential marketing. She replaces incumbent CMO David Brady, who departed in May for a CSO position at Brady Strategic Partnerships.
Sarantakes Scallon joins Rob Hur, the team's partnership sales and marketing VP since August. Recent lower-level hires include those of strategy and analytics director Ian Fleming (June), partnerships marketing manager Kevin Rosselet (July) and digital marketing coordinators Peter Mackin (April) and Bianca Verar (June).
Within the past year, Adbeat reports that HD has spent $9,700 on digital display ads placed primarily site direct (97%) onto abc13.com, houstondynamo.com and space.com. During the past 24 months, the team's spend has totaled $39,600.
HD's spend typically rises during soccer season, which lasts from March to October (late Q1-early Q4). Its target demographic, per StatSocial, traditionally consists of Gen-Z and millennial men, and it also has a large Hispanic audience.
Agency & martech readers - considering how likely new leadership is to conduct reviews, reach out soon for potential work. Creative work has been split between LNC, which also handles digital and multicultural, since 2017, still under average agency tenure (3-4 years).