Back to All Agencies

Saatchi & Saatchi | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone
(212) 463-2000
Primary Address
1675 Broadway
30th Floor
New York, NY 10019
USA

Saatchi & Saatchi Contacts

Contacts (5/43)
Name Title State
Chris J. Senior Vice President & Executive Creative Director NY
Sample of Related Brands
***********
Email: *****@*******.***
Main Phone: (212) 463-2000
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 1675 Broadway
30th Floor
New York, NY
10019
USA

Caitlin R. President - Woven NY
Sarah B. Chief Business Officer NY
Jeremiah K. Chief Operating Officer NY
Nicole S. Chief Marketing Officer NY

Client Relationships


Brand Service From To Media Spend
****** Creative *
******** ******** ****** Creative, Public Relations *
****** Creative *
****** Creative *
******* Creative *

See Winmo sales intelligence in action

WinmoEdge

Media Edge: Crest launches campaign for new product


Media Sales Leadone-minute video with his 662k Instagram followers. The new toothpaste turns from blue to pink when two minutes, the recommended length of time to brush our teeth, have passed. It has rolled out across nationwide retailers.

Key Lead Takeaways: Get in touch soon to secure last-minute ad dollars since Crest will likely continue launching promotional material.

Target Demographics: Gen-Z and millennial moms (both English- and Spanish-speaking)

Key Spend Notes

  • Spend shift summary: Digital spend has started increasing and may continue to do so throughout the coming months.

National Broadcast Analysis & Spend Breakdown:

*Note that iSpot categorizes Crest under Health & Beauty: Oral Care*

  • 2023 YTD Spend: $16.8m
  • STP 2022 Spend: $18.2m
  • 2022 FY Spend: $81.4m
  • 2021 FY Spend: $78.1m
  • 2020 FY Spend: $62.4m

YTD YOY Spend Increase: -8%

Ad Flight Breakdown (by spend): In 2023, Crest has aired 30 spots; its top five were "Most Brilliant Smile," "Secret to Great Teeth," "The Tissue Test," "Piedra, papel o tijera," and "Rebuild Teeth Density."

Top Daypart (by impressions): Primetime (1b), Day Time (608.5m), Early Fringe (428.3m), and Weekend Afternoon (396.5k)

Top Networks (by spend): Univision, CBS, NBC, Fox Deportes, and ABC

Top Shows (by spend): NFL Football, Cabo, Mi camino es amarte, La Rosa de Guadalupe, and The View

Top Industry/Vertical Spenders (YTD, by spend): Crest (21.1%), Sensodyne (10.4%), ClearChoice (9.7%), Colgate (8%), and Listerine (7.7%)


Digital Display & Social Media Spend Analysis & Breakdown:

*Note that Pathmatics categorizes Crest under Oral Care*

  • 2023 YTD Spend: $4.4m
  • STP 2022 Spend: $4m
  • 2022 FY Spend: $24.3m
  • 2021 FY Spend: $22.5m
  • 2020 FY Spend: $14.5m

YTD YOY Spend Increase: 10%

YTD Ad Flight Breakdown:

  • Q1 2023 Spend (to date): $4.4m
  • Q1 2022 Spend: $4.7m
  • Q2 2022 Spend: $8.9m
  • Q3 2022 Spend: $5m
  • Q4 2022 Spend: $5.8m

YTD Impressions: 494.9m

Top Ad Types: YouTube (54%), YouTube (44%), and Facebook (2%)

Top Purchase Channels: Direct (100%)

Top Publishers: YouTube (54%), YouTube (44%), and Facebook (2%)

Top Industry/Vertical Spenders (YTD, by spend): Haleon plc, Procter & Gamble, Colgate-Palmolive, Smile Direct Club, Johnson & Johnson, and Bite

Top Creative by Spend; see below: (note that not all creatives debuted in 2023).


Other Media Spend Analysis & Breakdown:

Vivvix: Local broadcast, digital, radio, Google Ads, Twitter, Facebook, Instagram, and online video (primarily via Youtube.com)

Social Demographics: Women from the ages of 35-54

Influencers & Brand Ambassadors: Brody Hudson Schaffer

Recent & Upcoming Product Launches: Color-changing toothpaste


Current Agency Roster


Insight Sources: Broadcast insights estimated by .