Saatchi & Saatchi | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (212) 463-2000
Saatchi & Saatchi Contacts
Name | Title | State | ||||||||||||
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Chris J. | Senior Vice President & Executive Creative Director | NY | ||||||||||||
Sample of Related Brands
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Caitlin R. | President - Woven | NY | ||||||||||||
Sarah B. | Chief Business Officer | NY | ||||||||||||
Jeremiah K. | Chief Operating Officer | NY | ||||||||||||
Nicole S. | Chief Marketing Officer | NY |
WinmoEdge
Media Edge: Crest launches campaign for new product
Media Sales Lead: one-minute video with his 662k Instagram followers. The new toothpaste turns from blue to pink when two minutes, the recommended length of time to brush our teeth, have passed. It has rolled out across nationwide retailers.
Key Lead Takeaways: Get in touch soon to secure last-minute ad dollars since Crest will likely continue launching promotional material.
Target Demographics: Gen-Z and millennial moms (both English- and Spanish-speaking)
Key Spend Notes:
- Spend shift summary: Digital spend has started increasing and may continue to do so throughout the coming months.
National Broadcast Analysis & Spend Breakdown:
*Note that iSpot categorizes Crest under Health & Beauty: Oral Care*
- 2023 YTD Spend: $16.8m
- STP 2022 Spend: $18.2m
- 2022 FY Spend: $81.4m
- 2021 FY Spend: $78.1m
- 2020 FY Spend: $62.4m
YTD YOY Spend Increase: -8%
Ad Flight Breakdown (by spend): In 2023, Crest has aired 30 spots; its top five were "Most Brilliant Smile," "Secret to Great Teeth," "The Tissue Test," "Piedra, papel o tijera," and "Rebuild Teeth Density."
Top Daypart (by impressions): Primetime (1b), Day Time (608.5m), Early Fringe (428.3m), and Weekend Afternoon (396.5k)
Top Networks (by spend): Univision, CBS, NBC, Fox Deportes, and ABC
Top Shows (by spend): NFL Football, Cabo, Mi camino es amarte, La Rosa de Guadalupe, and The View
Top Industry/Vertical Spenders (YTD, by spend): Crest (21.1%), Sensodyne (10.4%), ClearChoice (9.7%), Colgate (8%), and Listerine (7.7%)
Digital Display & Social Media Spend Analysis & Breakdown:
*Note that Pathmatics categorizes Crest under Oral Care*
- 2023 YTD Spend: $4.4m
- STP 2022 Spend: $4m
- 2022 FY Spend: $24.3m
- 2021 FY Spend: $22.5m
- 2020 FY Spend: $14.5m
YTD YOY Spend Increase: 10%
YTD Ad Flight Breakdown:
- Q1 2023 Spend (to date): $4.4m
- Q1 2022 Spend: $4.7m
- Q2 2022 Spend: $8.9m
- Q3 2022 Spend: $5m
- Q4 2022 Spend: $5.8m
YTD Impressions: 494.9m
Top Ad Types: YouTube (54%), YouTube (44%), and Facebook (2%)
Top Purchase Channels: Direct (100%)
Top Publishers: YouTube (54%), YouTube (44%), and Facebook (2%)
Top Industry/Vertical Spenders (YTD, by spend): Haleon plc, Procter & Gamble, Colgate-Palmolive, Smile Direct Club, Johnson & Johnson, and Bite
Top Creative by Spend; see below: (note that not all creatives debuted in 2023).
Other Media Spend Analysis & Breakdown:
Vivvix: Local broadcast, digital, radio, Google Ads, Twitter, Facebook, Instagram, and online video (primarily via Youtube.com)
Social Demographics: Women from the ages of 35-54
Influencers & Brand Ambassadors: Brody Hudson Schaffer
Recent & Upcoming Product Launches: Color-changing toothpaste
Current Agency Roster:
- In-House: Media
- : Creative AOR
- : Media AOR
- : Creative, digital, social, multicultural, and experiential agency partner
- : Multicultural agency partner
- : PR agency partner
Insight Sources: Broadcast insights estimated by .