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SS+K | Agency Profile, Contacts, AOR, Client Relationships
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- Main Telephone
- (212) 274-9500
Primary Address
88 Pine Street
30th Floor
New York,
NY
10005
USA
SS+K Contacts
Contacts (5/19)
Name | Title | State | ||||||||||||
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Lenny S. | Co-Founder & Partner | NY | ||||||||||||
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Rob S. | Co-Founder & Partner | NY | ||||||||||||
Nadja B. | Chief Executive Officer | NY | ||||||||||||
Stevie A. | Chief Creative Officer | NY | ||||||||||||
Andrew A. | Chief Finance Officer | NY |
Client Relationships
WinmoEdge
Male Sports Opps: Wells Fargo now official bank for the Atlanta Falcons (Score 63)
- WF will be the team's official bank for five years.
- Branded cards and content will roll out soon.
- The two will team up (you're welcome) to make an HBCU Fellowship Program, which will formalize local HBCU relationships and create more HBCU graduate career opportunities.
- The partnership will also lead to a "Rise Up Warm-Up" digital series, through which WF will show exclusive behind-the-scenes game day content.
- The company will likely:
- Pursue additional sports sponsorship opportunities
- Keep increasing spend
- Conduct agency reviews under a new DM (more below)
- Target demographic:
- Male sports fans with a skew toward millennials and Gen-X
Additional spending insights:
- Broadcast insights (TV ad creative spend, effectiveness, impressions, and performance)
- YTD spend: WF has spent approximately $21.4m on national TV commercials YTD, 25% more than the approximately $17.1m spent in all of 2021.
- Last year: The bank ended up spending around $17.1m in 2021 after having spent 4% more, around $17.7m, in 2020
- 2022 ad programming: WF's 2022 commercials have targeted male sports enthusiasts watching shows such as MLB Baseball, the 2022 Winter Olympics, PGA Tour Golf, the 2022 US Open Golf Championship, and NHL Hockey.
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: So far this year, the company has allocated roughly $36.7m toward digital ads
- YTD data: WF has earned ~2.8b digital impressions YTD via desktop video/YouTube (77%), Twitter (9%), Facebook (6%), desktop display (5%), Instagram (2%), and mobile display (1%) ads.
- Last year: The company's estimated full-year 2021 spend decreased by 35% to $40.3m from that of $62.1m in 2020.
- Additional channel insights
- The company utilizes print, OOH, podcasts, search marketing, and local broadcast.
- This partnership will also involve experiential marketing at Falcons games.
Additional agency insights:
- Opportunity: If you haven't yet done so, get in touch to see if any agency reviews follow the September 2022 appointment of chief communications and brand officer Amy Bonitatibus.
- Current agency roster:
Insight Sources: Broadcast insights estimated by Kantar.