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Taylor | Agency Profile, Contacts, AOR, Client Relationships




Service: public relations

Main Telephone (212) 714-1280
Main Fax (212) 695-5685
Primary Address
350 Fifth Avenue
Suite 3800
New York, NY 10118
USA

Taylor Contacts

Contacts (5/12)
Name Title State
Mark B. Managing Partner NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 714-1280
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 350 Fifth Avenue
Suite 3800
New York, NY
10118
USA

Bryan H. Managing Partner & Chief Operations Officer NY
Tony S. Chief Executive Officer & Managing Partner NY
John L. Managing Partner NY
Jon R. Chief Creative Officer NY

Client Relationships


Brand Service From To Media Spend
********** **********, ***. Public Relations 2016 present *******
******* *** ********* *********** Public Relations 2010 present *********
******* *********** Public Relations 2015 present *********
*******.*** Public Relations 2015 present *
******** public relations 2007 present *******

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WinmoEdge

Sports Marketing Opps: KT Tape extends partnership with US Soccer (Score 16)


extended its partnership with the US Soccer Federation through 2020. Under the partnership, KT will continue to be the official kinesiology tape for all US soccer teams and programs - from youth national teams up to the US Men's and Women's National Teams. Additionally, Jozy Altidore will also serve as a KT Tape Ambassador.  Skier Julia Mancuso and speedskaters Mia Manganello and Thomas Hong were also named to the brand ambassador team recently, the first winter sports athletes on the KT team.

Last January, KT named Russell Schleiden as CMO (more

For now, look for continued experiential, sponsorship, grassroots and PR efforts that will introduce the brand to a larger active lifestyle crowd. Those who can provide the highest ROI will be received the best, and pitches should take the limited budget into consideration. Current efforts are focused on building brand equity through athlete and Olympic endorsements, so any additional marketing support will need to fit into KT's positioning as a "premium brand."

Agency readers -  Last year, KT tapped Taylor to assist with PR (along with social media and digital marketing). All other strategic planning and brand positioning is handled in-house (e.g. creative work for social content). While the company does not currently run TV, radio or outdoor ads, Schleiden mentioned that "sometimes, we'll hire an agency and outsource certain work like an ad campaign."

Therefore, while budgets are still low, there could be potential project-based work to pick-up here. Note that he specifically told AgencySparks that he has "almost always" found agencies the "old-fashioned way: networking with peers who know people in the creative industry." For all of these reasons, KT's score is firmly in the "Future Possibility" category, meaning agency shifts are not expected for the next 15-to-18 months.

Additional Information

Competitors: According to medGadget, top kinesiology tape brands include: SpiderTech, RockTape, StrengthTape, Mueller and LP Support, to name a few.

KT Health 
7 South 1550 West #600
Lindon, UT 84042
(801) 224-2717

Russell Schleiden 
Chief Marketing Officer
(801) 224-2717
Russ.schleiden@kttape.com

Heather Nemelka 
Marketing Manager
(801) 224-2717
heather.nemelka@kttape.com