TBWA Chiat Day | Agency Profile, Contacts, AOR, Client Relationships
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TBWA Chiat Day Contacts
|Tom C.||Chairman & President||NY|
Sample of Associated Brands
|Troy R.||President & Global Chief Executive Officer||NY|
|Jon C.||President, Nissan United||NY|
|Rob S.||Chief Executive Officer||NY|
|Luke E.||Global President, Digital & Innovation||NY|
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On the Brink Update: Even analysts wondering if Buffalo Wild Wings will review agency roster (Score 68)
Vulnerable Account Index, so agency roster vulnerability isn't surprising to us or you guys.
On the surface, this doesn't seem like news, but Schmidt's avoidance of the question could actually speak volumes (as well as the fact that the question was even asked). Here's the breakdown: unimpressed analysts," could signal that an agency review is on the horizon. At the very least, hearing from an outside source that maybe you shouldn't be so thrilled with your marketing should make conversations easier, as management may be feeling the same way (just unable to say so publicly).
Keep in mind, too, that Space150, Minneapolis still appears to have programmatic, as well.
The review ball actually began rolling earlier this year, when BWW tapped here), so the company should be on your prospecting radar now.
Sports sellers with high engagement rates among dads will have an edge. ESPN has received most of BWW's digital dollars over the years, but the sport network's Pathmatics.
National TV Spend: So far this year, BWW has spent $39.5 million on national TV ads - up from $24.7 million during the same period last year. Most of this was spent during the NCAA March Madness tournament. As was pointed out during the call, the tournament's popularity was up this year, but BWW's sales were down during the period, facts which prompted the "are you missing something with your marketing agency" inquiry.
Digital Breakdown: YTD, BWW has spent $2.4 million on digital display ads (161.6 million impressions). Ad types include: desktop (69%), online video (21%), mobile (8%) and mobile video (2%). The ajority of these ads were paced site direct (97%) on sites such as muthead.com, espn.com, youtube.com, cbssports.com and nfl.com, Pathmatics shows.
For the same period 2016, BWW spent $2.7 million on 183.9 million impressions.
For full 2016, BWW spent $5.3 million, which garnered 452.9 million impressions. As with TV, spend was pretty consistent all year, with slightly more weight placed in Q1.
Buffalo Wild Wings, Inc.
5500 Wayzata Blvd.
Minneapolis, MN 55416
Chief Strategy Officer & Executive Vice President, Global Brand
Direct Dial: (952) 593-9943 ext: 2209
Vice President, Marketing – North America