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The Gate Worldwide | Agency Profile, Contacts, AOR, Client Relationships
Service: full service
- Main Telephone
- (212) 508-3400
Primary Address
71 Fifth Avenue
Eighth Floor
New York,
NY
10003
USA
The Gate Worldwide Contacts
Contacts (4)
Name | Title | State | ||||||||||||
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David B. | Chief Creative Officer | NY | ||||||||||||
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Andrew S. | Executive Director, Account Growth & Integration | NY | ||||||||||||
Charlie K. | Production Director | NY | ||||||||||||
Eric v. | Managing Director | NY |
WinmoEdge
CrowdStreet completes Series D funding round, loses marketing chief (Score 47)
Sales lead: The new funding and leadership changes will affect this company's marketing strategy and agency roster.
- CrowdStreet secured $43m in a Series D funding round in October 2022.
- This brings the company's total funding amount to $67.9m
- The company plans to use these funds to help it grow.
In other news:
- Brent Hieggelke, CrowdStreet's CMO since 2018, left the company.
- The company named Sonia Munoz interim marketing head while it searches for a replacement.
- We will be sure to let you know as soon as any news is made public.
CrowdStreet's target demographic: Gen-X & millennial men
The company will likely:
- Use some of the new funds to continue increasing ad spend & hire additional agency assistance
- Revamp its marketing strategy once it finds a new CMO
Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: CrowdStreet spent around $1.4m on digital display ads YTD, a 90% increase from $735.6k spent in this channel during the same time period of 2021.
- YTD data: 272.9m impressions via Facebook (49%), desktop display (41%), Instagram (4%), Twitter (3%), and mobile display (3%).
- Last year: Full-year spend increased by 40% from $1m in 2020 to $1.4m in 2021.
- Ad location: It placed 100% of these ads directly onto sites such as facebook.com, youtube.com, investopedia.com, instagram.com, and twitter.com.
Agency analysis:
- Opportunity: Keep reaching out to this company to pitch digital, social, & PR assistance
- We told you about CrowdStreet naming The Gate Worldwide its first-ever AOR in August.
- Current roster:
- The Gate Worldwide: creative & media AOR
Insight Sources: Digital spend insights estimated by Pathmatics.