Back to All Agencies

The Gate Worldwide | Agency Profile, Contacts, AOR, Client Relationships




Service: full service

Main Telephone (212) 508-3400
Main Fax (212) 508-3543
Primary Address
71 Fifth Avenue
Eighth Floor
New York, NY 10003
USA

The Gate Worldwide Contacts

Contacts (5/7)
Name Title State
Awilda C. Chief Financial & Operating Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 508-3400
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 71 Fifth Avenue
Eighth Floor
New York, NY
10003
USA

Beau F. President NY
David B. Chief Creative Director NY
Charlie K. Production Director NY
Gina G. Digital Producer NY

Client Relationships


Brand Service From To Media Spend
***************** *.*. AOR unknown present *
***** *** AOR - creative 1998 present *
********** AOR - creative, media planning 2015 present *******
****** ***** ******, ***. creative, digital, media buying & planning, merchandising 2014 present *******
****** **** ******* AOR - creative 2008 present ******

See Winmo sales intelligence in action

Recent Discussions

Who is the Chief Financial & Operating Officer of The Gate Worldwide?

What is the email of the President of The Gate Worldwide?

What is direct phone of the Chief Creative Director of The Gate Worldwide?

Who is the AOR agency of The Gate Worldwide?

Your personal LinkedIn network connections

Your personal LinkedIn network connections

WinmoEdge

TV, Print Opps: Children's clothing brand Garanimals launches new campaign, shifts marketing efforts


Subject: Social media, TV, digital, print, multicultural

Brand: Berkshire Hathaway.

Opportunity: Since its start back in the 1970s, Garanimals has continued to offer iconic children's apparel at affordable prices. So, as a reminder of its heritage, the classic brand recently launched an ad campaign titled "Big on cute. Small on price." The new spots, created by NYC's The Gate Worldwide, target first-time moms who have not only been exposed to the Garanimals brand, but possibly even wore it as a child.

According to the agency's chief creative David Bernstein, the shop has shifted Garanimals' media strategy and programming to target more consumers living in multi-generational households. With that said, coinciding with the shift in strategy and programming efforts, marketing dollars have been relocated to different ad channels.

In fact, since last year, iSpot reports a significant increase in national TV spend since last year.

In the past, national TV spend has been concentrated primarily to Q4, but since January, Garanimals spent a large portion of its TV dollars in Q2. Therefore, TV sellers should be reach out now to pick up any available ad dollars through the end of the year.

Furthermore, Kantar Media reports that the brand's top ad channel has continued to be print. Focus pitches around high ROI engagement among mature millennial female mothers, specifically single, working moms with young children.

Additional Insight

TV Breakdown: Since January, iSpot reports that Garanimals has spent $989,733 on national TV ads, a big jump from the $77,502 spent during the same period last year. 

Digital Breakdown: So far this year, desktop ads have been placed 16% site direct. No mobile ads were placed site direct. Instead, the majority were placed through ad networks.

About 17% of video ads were placed site direct.

The majority of both desktop and video ads were placed through ad exchanges, as well. Top ad destination for desktop and mobile is walmart.com and top video ad destination is MSN Homepage (msn.com).

Garanimals
‚Äč
200 Madison Ave.
4th Floor
New York, NY 10016
(212) 563-2000

Robert Reda 
Vice President, Marketing
(212) 563-2000
rreda@garan.com