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Universal McCann | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 883-4700
Main Fax (646) 865-3481
Primary Address
100 West 33rd Street
Eighth Floor
New York, NY 10001
USA

Universal McCann Contacts

Contacts (5/210)
Name Title State
Trish C. Global Chief Client Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 883-4700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 West 33rd Street
Eighth Floor
New York, NY
10001
USA

Jon S. Chief Investment Officer NY
Huw G. Global Chief Product Officer NY
Deidre S. Chief Marketing Officer & Executive Vice President, Global Culture NY
Daryl L. Global Chief Executive Officer NY

Client Relationships


Brand Service From To Media Spend
*** ****** media buying & planning 2014 present *
*********, ***. Media Buying, Media Planning 2017 present *******
************ media buying & planning 2009 present *
*****, ***. Media Buying, Media Planning 2019 present ********
*****.*** Media Buying, Media Planning 2019 present *****

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WinmoEdge

Millennial, Gen-Z Opps: Fanta launches new campaign


The Fantanas, but no one asked my opinion (my apologies, if you watched that video you will have that song in your hear all day).

With the popularity and ease of access rise of healthier soft drink options like sparkling water, consumers are turning away from sodas more and more.

Considering that the brand's marketing spend, per Kantar, typically spikes in Q3, sellers should reach out soon to secure last-minute ad revenue.

So far this year, iSpot reports that Fanta has spent $6.4 million airing a "Fantanas" spot across national TV channels, targeting shows (millennial, Gen-Zer demographic skew) such as The Office, American Dad, So You Think You Can Dance, Bob's Burgers, and Friends (see targeting right). By this point in 2017, the brand had only spent $2.2 million of its full yearly spend, which ended up amounting to $8.2 million.

According to Pathmatics, a year-to-date (YTD) digital display spend of $18,400 has gone towards ads placed mostly site direct (99%) on destinations including youtube.com, vevo.com, and various YouTube channels. Last year, Fanta's total spend decreased significantly to $103,600 from $1.7 million in 2016.

Media buying and planning have been handled by Universal McCann since 2015, nearing average agency tenure (3-4 years).