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Universal McCann | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 883-4700
Main Fax (646) 865-3481
Primary Address
100 West 33rd Street
Eighth Floor
New York, NY 10001
USA

Universal McCann Contacts

Contacts (5/219)
Name Title State
Trish C. Global Chief Client Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 883-4700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 West 33rd Street
Eighth Floor
New York, NY
10001
USA

Jon S. Chief Investment Officer NY
Huw G. Global Chief Product Officer NY
Deidre S. Chief Marketing Officer & Executive Vice President, Global Culture NY
Daryl L. Global Chief Executive Officer NY

Client Relationships


Brand Service From To Media Spend
*** ****** media buying & planning 2014 present *
*********, ***. Media Buying, Media Planning 2017 present *******
************ media buying & planning 2009 present *
*****, ***. Media Buying, Media Planning 2019 present ********
*****.*** Media Buying, Media Planning 2019 present ***

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WinmoEdge

Millennial, Gen-Z Media Opps: American Express continues digitization efforts


Per its recent investor day transcript, American Express (AmEx) has turned its focus towards digital marketing in order to drive efficiency and channel optimization. It also continues to invest in content personalization, both for businesses and for individual consumers.

In order to assist with these objectives, AmEx promoted Arun Yang from business development & strategy director to digital engagement & measurement VP (February), Clayton Ruebensaal from global brand management & design SVP to global B2B marketing EVP (January) and Nick Jablonski from consumer marketing director to product marketing VP (January).

**Note: We were unable to confirm Jablonski's and Ruebensaal's emails at the time of publication. We'll keep you posted as we learn more.**

AmEx's top spending period is typically Q4, and it tends to invest in TV, digital, outdoor, experiential, print, radio and social. Roughly 50% of the company's new customers are millennials, but it's starting to target more Gen-Z. This target audience has a slight male skew. Recent co-brand partners include Hilton, Marriott and

According to iSpot, a YTD national TV spend of $21.3 million has targeted millennials (see chart right). AmEx's 2018 spend increased to $185.2 million from that of $100.8 million in 2017.

Within the past 12 months, Adbeat reports the company has spent $53.3 million on digital display placed mostly through direct (66%) and Google (23%) networks onto sites such as buzzfeed.com, youtube.com, msnbc.com, vox.com and axs.com. Spend during the prior 12-month period totaled $29.7 million.

Digitas continues to manage digital.