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Universal McCann | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone
(212) 883-4700
Primary Address
100 West 33rd Street
Eighth Floor
New York, NY 10001
USA

Universal McCann Contacts

Contacts (5/223)
Name Title State
Daryl L. Global Chief Executive Officer NY
Sample of Associated Brands
***********
Email: *****@*******.***
Main Phone: (212) 883-4700
Direct Phone: *** **** ***   ext: ****
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 West 33rd Street
Eighth Floor
New York, NY
10001
USA

Trish C. Global Chief Client Officer NY
Ernest M. Partner, Portfolio Management NY
Elena D. Partner, Portfolio Management NY
Scott S. Executive Vice President & Global Managing Partner NY

Client Relationships


Brand Service From To Media Spend
*** ****** media buying & planning 2014 present *
*********, ***. Media Buying, Media Planning 2017 present *******
************ media buying & planning 2009 present *
*****, ***. Media Buying, Media Planning 2019 present ********
*****.*** Media Buying, Media Planning 2019 present ***

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WinmoEdge

Score 64 - On the Brink: BMW promotes marketing DMs


BMW Motorrad of the Americas.

BMW wants to officially beat out other luxury automakers; sales grew by 2.6% in April, while competitor Audi dropped in sales by 21%, per Markets Insider. BMW also continues to out-beat Mercedez Benz, according to Automotive News. 

According to previous article, spending has gone down for particular brands, as of late. 

The highest media spend for BMW last year was on the brand raph for details. As we continue into Q3, the recent promotions will likely result in an increase in spending.

Sellers -- BMW's highest spend was on broadcast last year (95%), per Kantar. BMW tends to reach male audiences, both millennials and Gen X, with an average HHO of less than $100k, per StatSocial. Reach out to offer TV space appealing to these demographics, as these appear to be BMW's top-targeted demographics. Though the company spent significantly less during Q4 last year than the year previous, Q4 is still one of their top spending periods, so plan to reach out soon, ahead of the holidays.

Agency readers -- Critical Mass (2016). Search for agency relationships per brand to view your competition.