Universal McCann | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(212) 883-4700|
|Main Fax||(646) 865-3481|
Universal McCann Contacts
|Trish C.||Global Chief Client Officer||NY|
Sample of Associated Brands
|Jon S.||Chief Investment Officer||NY|
|Huw G.||Global Chief Product Officer||NY|
|Deidre S.||Chief Marketing Officer & Executive Vice President, Global Culture||NY|
|Daryl L.||Global Chief Executive Officer||NY|
|*** ******||media buying & planning||2014||present||*|
|*********, ***.||Media Buying, Media Planning||2017||present||*******|
|************||media buying & planning||2009||present||*|
|*****, ***.||Media Buying, Media Planning||2019||present||********|
|*****.***||Media Buying, Media Planning||2019||present||*****|
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Told Ya!, Campaign Imminent Update: American Express concludes global media review, selects UM
Update: Digitas lost their digital media buying & planning duties, though they have kept digital creative.
A new campaign has not been announced, but I expect one for the winter holidays since Q4 is typically AmEx's top spending period. The financial service wants to promote their reach among millennials, but they still have a slight male skew.
Last month AmEx said she chose UM
However, interestingly enough, digital spend has decreased in lieu of national TV spend.
Pathmatics reports YTD digital display totaled $13.2 million, a decrease from the $37.4 million spent in the same timeframe of 2017. Top targeted TV shows, purchase channels and ad destinations have remained about the same since we last reported, and you can view that information below.
AmEx also uses out-of-home, print and radio, though only radio saw increases from Q1 2017 to Q1 2018 (per Kantar). Sponsorships include the LA Lakers, the Blackhawks and the LA Kings (per Hookit).
They recently added an mobile restaurant booking feature.
Agency & martech readers -- the media switch follows here.
Below was originally published 6/4:
We're not very subtle around these parts, so I feel very confident in telling you I told you so. As we predicted following the American Express is planning to put its global media business under review.
The RFP has yet to be issued, so you may still have time to get your name in on the action. Incumbent Digitas will try to defend their digital media portion of the account.
Remember this change also follows the selection of their first campaign for AmEx, which is meant to rebrand and focus specifically on connecting with millennials.
I highly doubt there will be any more revenue to secure from that campaign, but there should be revenue to secure during Q4, their top spending period next to Q2. Their demographic is millennials (male skew).
iSpot reports a year-to-date (YTD) national TV spend of $85.1 million on male-skewed programming (see targeting right). Spend for 2017 totaled $100.7 million and 2016's spend was $177.7 million.
Pathmatics reports a YTD digital display spend just shy of $5 million, which has been primarily placed direct (97%) onto sites such as ticketmaster.com, thepointsguy.com, youtube.com, huffingtonpost.com and walmart.com. Spend for 2017 totaled $43.6 million and spend for 2016 totaled $61.5 million.
AmEx also runs through out-of-home, print and radio, according to Kantar, but only out-of-home saw an increase from 2016 to 2017.