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Universal McCann | Agency Profile, Contacts, AOR, Client Relationships




Service: media buying & planning

Main Telephone (212) 883-4700
Main Fax (646) 865-3481
Primary Address
100 West 33rd Street
Eighth Floor
New York, NY 10001
USA

Universal McCann Contacts

Contacts (5/218)
Name Title State
Jon S. Chief Investment Officer NY
Sample of Associated Brands
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Email: *****@*******.***
Main Phone: (212) 883-4700
Direct Phone: *** **** ***   ext: ****
Direct Fax: *** **** ***
Assistant Name: ** **** ***
Assistant Phone: *** **** ***
Address: 100 West 33rd Street
Eighth Floor
New York, NY
10001
USA

Huw G. Global Chief Product Officer NY
Daryl L. Global Chief Executive Officer NY
Lynn L. Chief Executive Officer NY
Eileen K. Global President - J3 NY

Client Relationships


Brand Service From To Media Spend
*** ****** media buying & planning 2014 present *
*********, ***. Media Buying, Media Planning 2017 present *******
************ media buying & planning 2009 present *
****** *** media buying & planning 2014 present ********
******** ******* ******** Media Buying, Media Planning 2018 present *******

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WinmoEdge

Future Possibility Update: Spotify completes IPO, launches new campaign (Score 42)


Update: Spotify's first public offering has completed, with shares trading as high as $132.50 and a valuation over $23 billion. Basically, they now have a lot of extra money under their belts to use and some of that will undoubtedly go to marketing. 

And, speaking of marketing, Spotify's in-house creative team and peace organization Saturday Morning recently launched a Black History Hub," a partnership with Sound Up Bootcamp to empower female podcasting and a partnership with racial justice organization Color of Change. 

So, with the increase of marketing budgets on the way and the new campaign, sellers should begin reaching out. Music-endemic sellers will have an advantage, but Spotify also runs on a lot of entertainment, lifestyle and news platforms. Historically, their spend increases during Q2 and Q4. 

iSpot reports a year-to-date (YTD) national TV spend of $299,068, most of which was placed on Saturday Night Live (see show targeting right). Full 2017 spend was $2.3 million.

Pathmatics reports a YTD digital spend of $397,900 and a 2017 spend of $5.5 million. Most ads are placed direct, and top ad destinations include youtube.com, travelandleisure.com, genius.com, foodandwine.com and allmusic.com. 

Agency readers - Spotify named Dustee Jenkins as their head communications head back in November (more below). We are unaware of any changes to the account, and an IPO makes the accounts even more ripe for change. So, make sure you're still reaching out, PR agencies. 

here), so there shouldn't be any work to secure there. And, as mentioned, creative is handled in-house. 


Below was originally published 12/5/17:

advance of a potential Q1 public offering, which was pushed back from this year. Reporting to CMO Seth Farbman, she'll officially begin later this year. As such, communications/PR shops should start putting pitches together for 2018 work. 

Sellers - this change comes shortly after IPG's 360i. Music-endemic sellers, in particular, should still have an edge securing revenue, but Spotify also runs ads on a lot on entertainment, lifestyle and news platforms.

According to iSpot, $1.4M has been allocated to TV spend this year, whereas in 2016 it was $12.4M in the same period. Top targeted shows are musically inclined (see chart).

here for the full spread.