Universal McCann | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
- Main Telephone
- (212) 883-4700
Universal McCann Contacts
|Daryl L.||Global Chief Executive Officer||NY|
Sample of Associated Brands
|Trish C.||Global Chief Client Officer||NY|
|Ernest M.||Partner, Portfolio Management||NY|
|Elena D.||Partner, Portfolio Management||NY|
|Scott S.||Executive Vice President & Global Managing Partner||NY|
|*** ******||media buying & planning||2014||present||*|
|*********, ***.||Media Buying, Media Planning||2017||present||*******|
|************||media buying & planning||2009||present||*|
|*****, ***.||Media Buying, Media Planning||2019||present||********|
|*****.***||Media Buying, Media Planning||2019||present||***|
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Score 64 - On the Brink: BMW promotes marketing DMs
BMW Motorrad of the Americas.
BMW wants to officially beat out other luxury automakers; sales grew by 2.6% in April, while competitor Audi dropped in sales by 21%, per Markets Insider. BMW also continues to out-beat Mercedez Benz, according to Automotive News.
According to previous article, spending has gone down for particular brands, as of late.
Sellers -- BMW's highest spend was on broadcast last year (95%), per Kantar. BMW tends to reach male audiences, both millennials and Gen X, with an average HHO of less than $100k, per StatSocial. Reach out to offer TV space appealing to these demographics, as these appear to be BMW's top-targeted demographics. Though the company spent significantly less during Q4 last year than the year previous, Q4 is still one of their top spending periods, so plan to reach out soon, ahead of the holidays.
Agency readers -- Critical Mass (2016). Search for agency relationships per brand to view your competition.