Universal McCann | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
|Main Telephone||(212) 883-4700|
|Main Fax||(646) 865-3481|
Universal McCann Contacts
|Trish C.||Global Chief Client Officer||NY|
Sample of Associated Brands
|Jon S.||Chief Investment Officer||NY|
|Huw G.||Global Chief Product Officer||NY|
|Deidre S.||Chief Marketing Officer & Executive Vice President, Global Culture||NY|
|Daryl L.||Global Chief Executive Officer||NY|
|*** ******||media buying & planning||2014||present||*|
|*********, ***.||Media Buying, Media Planning||2017||present||*******|
|************||media buying & planning||2009||present||*|
|*****, ***.||Media Buying, Media Planning||2019||present||********|
|*****.***||Media Buying, Media Planning||2019||present||*****|
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Millennial, Gen-Z Opps: Fanta launches new campaign
The Fantanas, but no one asked my opinion (my apologies, if you watched that video you will have that song in your hear all day).
With the popularity and ease of access rise of healthier soft drink options like sparkling water, consumers are turning away from sodas more and more.
Considering that the brand's marketing spend, per Kantar, typically spikes in Q3, sellers should reach out soon to secure last-minute ad revenue.
So far this year, iSpot reports that Fanta has spent $6.4 million airing a "Fantanas" spot across national TV channels, targeting shows (millennial, Gen-Zer demographic skew) such as The Office, American Dad, So You Think You Can Dance, Bob's Burgers, and Friends (see targeting right). By this point in 2017, the brand had only spent $2.2 million of its full yearly spend, which ended up amounting to $8.2 million.
According to Pathmatics, a year-to-date (YTD) digital display spend of $18,400 has gone towards ads placed mostly site direct (99%) on destinations including youtube.com, vevo.com, and various YouTube channels. Last year, Fanta's total spend decreased significantly to $103,600 from $1.7 million in 2016.
Media buying and planning have been handled by Universal McCann since 2015, nearing average agency tenure (3-4 years).