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Wavemaker | Agency Profile, Contacts, AOR, Client Relationships
Service: media buying & planning
- Main Telephone
- (212) 474-0000
Primary Address
175 Greenwich Street
New York,
NY
10007
USA
Wavemaker Contacts
Contacts (5/115)
| Name | Title | State | ||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Kelly H. | Partner & Group Planning Director | NY | ||||||||||||
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Sample of Related Brands
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| Stacy H. | Senior Partner & Group Planning Director | NY | ||||||||||||
| Kristina K. | Managing Partner, Group Director & Client Lead, Fast Growth Practice | NY | ||||||||||||
| Sarah S. | Partner & Group Planning Director | NY | ||||||||||||
| Youna H. | Senior Partner & Director, Paid Search | NY | ||||||||||||
See Winmo sales intelligence in action
WinmoEdge
Millennial, Gen-X Opps: Pernod Ricard launches limited-edition The Glenlivet set, campaign
Sales Lead: is leaning on the love of game nights with its recent launch of a limited-edition game night kit.
- The product was made through a partnership with Jonathan Adler.
- Adler is promoting the set on his owned social channels, and The Glenlivet is doing the same.
- The brand has also teamed up with other influencers.
- This effort is part of a larger "Break From The Ordinary" campaign.
- The brand will likely:
- Continue investing in collaborations and influencer partnerships
- Return to higher spend
- Target demographic:
- Millennials and Gen-X
Additional spending insights:
- Digital and social insights (digital ad spend, effectiveness, impressions, and performance)
- YTD spend: Since the beginning of 2023, The Glenlivet has spent roughly $110.2k on digital ads, a huge decrease from the roughly $824.3k spent by this point last year.
- YTD data: The brand has earned ~14.3m digital impressions YTD, 53% via Facebook ads, 46% via Instagram ads, and 1% via YouTube ads.
- Last year: The Glenlivet spent approximately $3.5m on this channel in 2022, up % from the approximately $1.9m spent in 2021.
- Additional channel insights
- The brand utilizes digital, Google Ads, Facebook, and online video (via Youtube.com) ads.
- The Glenlivet holds planning conversations in Q1 and buying conversations in Q4.
Additional agency insights:
- Opportunity: Get in touch soon to see if parent company is in search of brand-specific agency partners to fuel brand awareness for The Glenlivet.
- Current agency roster:
Insight Sources: Digital spend insights estimated by .